Ulta Beauty’s 2026 Big Summer Beauty Sale has ended. NBC Select reported that its final day was July 11, 2026, and Ulta’s official event page now describes the promotion as completed. The reported offers included discounts of up to 40% in several categories and select multi-buy deals—but those historical terms do not mean the same prices or products are available now.
What did the 2026 sale include?
NBC Select reported that the sale offered up to 40% off skin care, hair care, styling tools and other products, both online and in stores. The maximum applied to some items, not every product. Its coverage also described select buy-one-get-one offers: 50% off the second item on certain sun-care and curl products, and buy one, get one free on mascara. Read NBC Select’s historical sale coverage.
Ulta’s official summer-sale page identifies the event and marks it completed; it does not provide a live 2026 offer list. No specific product, current price, stock level or eligibility is established by the reported promotions.
| Reported offer | Categories or items mentioned | What to keep in mind |
|---|---|---|
| Up to 40% off | Skin care, hair care, styling tools and more | “Up to” is a maximum, not a discount applying to all sale items. |
| Buy one, get one 50% off | Select sun-care and curl products | The promotion applied to select products; a particular sunscreen or curl product is not confirmed. |
| Buy one, get one free | Mascara | The reported offer does not establish which products qualified or their prices. |
These are reported historical offers, not current deal recommendations. Check an item’s listing and offer terms directly before relying on a discount.
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What categories were most relevant to shop?
Sun care
Sun care was specifically included in a reported buy-one-get-one 50% promotion, making sunscreen a category to check during a future summer event. The coverage does not name an eligible sunscreen, so it cannot establish that a particular formula or size was included.
Routine replenishments
For any future sale, start with products you already use and expect to replace. Compare the actual sale price with the usual price, check the size and unit value, and confirm that the exact item qualifies. A multi-buy offer is useful only if you want both items and will use them before they expire; a single-item markdown may be a better fit when you need just one.
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Hair care, styling tools and mascara
The reported categories and mascara promotion may be worth revisiting if Ulta includes them in a later event. The 2026 coverage does not establish product performance or identify individual products to recommend, so compare current listings and terms rather than treating a category-level promotion as an endorsement.
How to judge a future Ulta sale offer
- Verify the exact product and price. A category-wide headline or maximum discount does not tell you what a specific item costs.
- Compare the offer type. Calculate the total for a multi-buy promotion and compare it with buying only what you need at a single-item markdown.
- Check size and unit value. Different sizes can make headline discounts hard to compare; use the price per amount when listings provide enough information.
- Confirm channel and eligibility. Check whether the offer applies online, in store or both, and whether the exact product is included.
- Look at the end date. Online offer details and product listings are the best places to verify the deadline for a particular promotion; the 2026 reporting does not establish deadlines for other products or future events.
- Buy for your routine, not the discount. Avoid stocking up on products you do not use just to meet a multi-buy condition.
When is the next Big Summer Beauty Sale?
The next Big Summer Beauty Sale date and its offers have not been established. Ulta separately said its 21+ Days of Beauty event, which ran August 28 through September 17, 2026, would return in spring. That announcement concerns a different promotion and does not confirm when the Big Summer Beauty Sale will return. See Ulta’s 21+ Days of Beauty page.
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Until Ulta announces another summer event, treat 2026 deal coverage as a record of what was reported, not a current shopping list. Recheck Ulta’s product listings and event terms when a new sale is announced.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
