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1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitchesIn November 2023, the U.S. Department of Agriculture announced plans to send trade missions to six markets in 2024 and invited public comment on a new export-promotion program. USDA later described the Regional Agricultural Promotion Program (RAPP) as a five-year, $1.2 billion effort to help U.S. farm exporters develop markets beyond their established destinations. The announcements explained the policy direction and initial funding; they do not establish whether applications are open in 2026.
Why USDA wanted to diversify agricultural exports
USDA’s stated goal was to expand export opportunities and reduce reliance on a limited group of destinations. Developing a market can require significant early investment in promotion and relationship-building, particularly where U.S. exporters have a less-established presence. Agriculture Secretary Tom Vilsack said in USDA’s November 29, 2023 announcement: “It takes significant investment to open and develop new export markets and this new fund will be dedicated to helping provide that start-up capital so that American exporters can diversify their markets and create new opportunities.” Read USDA’s announcement.
The news first appeared in FERN’s November 16, 2023 Ag Insider archive, which summarized six planned trade missions for 2024 and the public-comment period for RAPP. FERN reported an estimated $1.3 billion program at the time; USDA’s formal November 29 release set the program at $1.2 billion over five years. The later USDA figure is the appropriate one for describing the formal program. FERN’s November 16, 2023 item.
What RAPP funded and which markets it emphasized
USDA’s 2023 formal release said RAPP would be funded through the Commodity Credit Corporation, with up to $300 million available in its first year. It also set aside $25 million for Africa in that first tranche. USDA gave special emphasis to Africa, Latin America and the Caribbean, and South and Southeast Asia. These were priorities for the initial tranche, not a permanent list of eligible regions.
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For the first tranche, USDA excluded China (including Hong Kong and Macau), Canada, Mexico, and the European Union. Most other markets could qualify unless sanctions or other legal restrictions applied. Because the exclusion list and geographic emphasis are tied to that initial round, they should not be treated as rules for later rounds. USDA’s RAPP release.
Who could seek first-tranche support
The initial application period was aimed at organizations that could carry out agricultural market-development work, rather than individual farmers applying for personal financial assistance. USDA named nonprofit agricultural trade groups, State Regional Trade Groups, agricultural cooperatives, and state agencies conducting approved development activities as eligible applicant types. The 2023 announcement is historical guidance: it does not establish current eligibility or an open application window.
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How RAPP differed from MAP and FMD
RAPP was created alongside, not in place of, USDA’s longer-running Market Access Program (MAP) and Foreign Market Development (FMD) program. Their purposes differ: MAP supports consumer promotion, including brand promotion for smaller companies and cooperatives; FMD supports generic promotion of U.S. commodities overseas; RAPP focused on developing and diversifying export markets, especially less-established destinations.
| Program | Promotion focus | Funding or participation announced | Market detail |
|---|---|---|---|
| RAPP, first tranche | Market development and diversification | USDA announced up to $300 million for its first year in 2023; $25 million was reserved for Africa. | Initial exclusions included China (including Hong Kong and Macau), Canada, Mexico, and the EU; emphasis included Africa, Latin America and the Caribbean, and South/Southeast Asia. |
| MAP, FY2024 | Consumer promotion, including brand promotion for smaller companies and cooperatives | $174.3 million for 68 nonprofit organizations and cooperatives, announced by USDA for FY2024. | Not stated in USDA’s cited FY2024 funding announcement. |
| FMD, FY2024 | Generic promotion of U.S. commodities overseas | $27 million for 20 trade organizations, announced by USDA for FY2024. | Not stated in USDA’s cited FY2024 funding announcement. |
USDA said the FY2024 MAP and FMD allocations together exceeded $203 million. These figures are for MAP and FMD, not RAPP. USDA’s FY2024 MAP and FMD announcement.
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What happened after the 2023 announcement
The November 2023 item described planned activity and solicited public comment; it was not the final word on RAPP funding. In December 2024, USDA announced an additional $300 million RAPP round intended for 67 partners and said total announced 2024 RAPP funding had reached $600 million. USDA noted that grants were subject to legal and administrative requirements. The announcement documents awards and funding at that point, not whether money remains available now. USDA’s December 19, 2024 announcement.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is USDA accepting applications in 2026?
The available USDA announcements establish activity through December 19, 2024, but do not establish 2026 application availability, remaining funds, current eligibility, or current regional priorities. Exporters and organizations considering a proposal should check USDA Foreign Agricultural Service’s current RAPP information and any active notice before relying on the 2023 application rules or first-tranche market list.
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