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What RentSpree does
RentSpree provides software for parts of the rental process, serving both real estate agents and landlords. Its small-landlord audience includes “DIY” owners who typically have one to four rental units; some still rely on paper applications and manual payment collection, according to GeekWire’s Dec. 18, 2025 profile.
The company’s reported product scope extends beyond applications and screening. It includes lease management, rental marketing and listings, payments, and banking features for landlords. The banking-as-a-service feature lets landlords open accounts through the platform, earn interest and track expenses, GeekWire reported. Its investor, 645 Ventures, also describes RentSpree as a platform distributed through real estate organizations and software partners.
Why RentSpree chose Seattle
RentSpree began in Los Angeles and had moved its U.S. headquarters to downtown Seattle by the time GeekWire published its profile. In an April 2, 2025 announcement, CEO Michael Lucarelli cited the city’s innovation reputation and talent pool. He also pointed to Seattle’s concentration of real estate and proptech companies, including Zillow, Redfin and Opendoor, in his later comments to GeekWire.
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- Comprehensive Lease Toolkit: Zastic! offers a complete solution with 3 blank residential lease agreement forms, enabling landlords to confidently navigate long-term tenancies. Each kit is designed for ease, ensuring legal thoroughness.
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- Versatile Property Application: Ideal for a variety of residential properties, including apartments, houses, and condos, this kit ensures landlords are equipped for any leasing situation, enhancing flexibility and preparedness.
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GeekWire reported that more than half of RentSpree’s executive team was in the region, with more than 30 Seattle employees and 135 employees across the U.S. and Thailand. In December 2025, RentSpree hired former Redfin executive Alex Berezhnyy as CTO. Lucarelli described Seattle as a place where the company could find people focused on both growth and building sustainable businesses.
How the company reaches landlords and agents
RentSpree’s strategy relies on embedding its tools in existing real estate workflows rather than depending primarily on paid advertising. Lucarelli told GeekWire that the company distributes through multiple listing services (MLSs), Realtor associations and real estate software platforms. Those channels can put its tools in front of agents and landlords through organizations and systems they already use.
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RentSpree said in its 2024 anniversary post that it had more than 300 MLS, association and brokerage partners. The company repeated the 300-plus figure in an April 2026 announcement with First Multiple Listing Service (FMLS), which also said RentSpree served four million U.S. users. These are company-reported figures, not independently audited user or partner counts.
What the reported growth and profitability figures show
The available figures describe a growing private company, but they are company-reported measures rather than a complete public financial record. GeekWire’s December 2025 report attributed more than four million users to CEO Michael Lucarelli and said more than 10,000 landlords and agents used the platform monthly.
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- COMPLETE RESIDENTIAL LEASE PACKAGE: PlanNow provides a practical package for organizing residential rental paperwork. The included materials feature a Residential Lease Form along with a Rental Application and supporting forms to help landlords and property managers keep important rental information organized.
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| Reported measure | What was reported |
|---|---|
| Users | More than 4 million, attributed to CEO Michael Lucarelli by GeekWire in December 2025. |
| Monthly professional users | More than 10,000 landlords and agents, reported by GeekWire in December 2025. |
| Payments activity | Payments business growing about 150% year over year and processing hundreds of millions of dollars annually, based on company reporting cited by GeekWire in December 2025. |
| Funding | $28 million raised to date, reported by GeekWire in December 2025; RentSpree also described $28 million in total Series A and B financing in its 2024 anniversary post. |
| Earlier user milestone | 2 million users reached in November 2023, according to RentSpree’s 2024 anniversary post. |
| Earlier revenue growth | 598% growth during the year before RentSpree’s 2023 Inc. 5000 listing, a historical figure reported by RentSpree in 2024—not a current growth rate. |
GeekWire characterized RentSpree as profitable, but neither that report nor the company materials cited here provide an independently verifiable profit amount, margin or public financial statement. The profitability description should therefore be understood as a reported claim, not audited public-company disclosure.
How RentSpree makes money
According to GeekWire, most of RentSpree’s revenue comes from application fees paid by renters and small convenience fees on rent payments. That means its business model is tied not only to landlord and agent adoption, but also to renters using the platform and making payments through it. The report does not give a fee schedule or break out revenue by product, so it does not establish what an individual renter or landlord will pay in every situation.
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Landlord banking
RentSpree’s banking-as-a-service offering allows landlords to open accounts through the platform, earn interest and track expenses, as described in GeekWire’s 2025 report. The report does not specify account terms, rates or eligibility.
Follow-up for renter clients
In April 2026, RentSpree and FMLS announced Nurture, a tool intended to help agents stay in touch with renter clients after a lease and potentially support a future home purchase. The announcement positions Nurture as an agent relationship tool; it does not establish that every renter will use it or go on to buy a home.
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- 10 Forms - (2 Pages per form) Agreement date. Name and details of Tenant and Landlord. Premises location and details. Lease term agreement. Lease payment agreements. Late fee agreement. Security deposit agreement. Use of premises agreement Tenant utilities or service agreement. Tenant maintenance or repairs agreement. Pets agreement. Abandonment and right to enter agreement. Space for notes and comments or any amendments Governing law. Tenant name, signature, and date. Landlord name, signature, and date. Landlords' phone, signature and date.
Landlord insurance access
In August 2026, RentSpree announced integrated access to Obie landlord-insurance quotes and purchases. That establishes an announced integration, not the availability or terms of coverage in every location. RentSpree’s announcement does not establish an affiliate relationship.
What Seattle’s small-landlord research does—and does not—say
RentSpree’s focus on small landlords sits within a broader Seattle rental market where claims about mom-and-pop owners and tenant protections are contested. A 2024 peer-reviewed Seattle case study by Anna Reosti, Chris Hess, Courtney Allen and Kyle Crowder examined rental-property sales and survey responses from almost 4,000 Seattle landlords. The authors found no evidence that two contested tenant-protection laws drove small rental-property owners out of the market.
The study’s survey findings were mixed. Small-scale landlords charged slightly lower rents, imposed fewer rent increases and filed for eviction less often than larger landlords. They were also less likely to rent to low-income tenants, voucher holders, people with criminal conviction records or people requesting disability accommodations. These findings describe the study’s Seattle sample; they are not findings about RentSpree, nor a universal profile of small landlords.
What this means for renters and landlords
RentSpree’s Seattle bet is both a headquarters move and an effort to grow a software business through professional real estate networks. For landlords and agents, the platform’s appeal is the attempt to connect multiple rental tasks in one workflow. For renters, the relevant financial detail is that application fees and payment convenience fees are reported to be central revenue sources. The sources cited here do not provide enough pricing or competitor data to determine whether RentSpree is cheaper or better than another rental platform.
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