In the United States, Yahoo Local directs business owners to claim or add a profile through The Real Yellow Pages. Yahoo Local advertises the claim route as free. Start by checking whether your business already has a listing, then follow the matching flow on Yahoo Local’s official claim page.
How to claim or add a U.S. business listing
- Open Yahoo Local’s claim page. The page says Yahoo Local is working with The Real Yellow Pages, where the profile and account actions take place. This is a provider handoff, not an entirely Yahoo-operated dashboard. Go to the official claim page.
- Search for your business first. If you find an existing profile, use the existing-listing flow rather than creating a duplicate.
- For an existing listing, log in to The Real Yellow Pages. Update the profile there and publish your changes, following the prompts on the claim page.
- For a new listing, update the business profile and create a Real Yellow Pages account. The page says you must verify your identity as part of this flow.
What “free” covers—and what it does not promise
Yahoo Local advertises a free profile-claim route. The page does not establish that optional directory services or upgrades are free, so check any terms or charges shown before selecting extras.
Claiming or submitting a profile is not a promise that every edit will appear on every Yahoo surface, that the listing will be published in a particular place, or that it will improve search ranking. The U.S. claim page does not state a specific approval time.
Yahoo’s U.S. and Japan routes are different
Yahoo! JAPAN operates a separate service, Yahoo!プレイス. It is not the U.S. Yahoo Local/Real Yellow Pages workflow, and the two processes should not be treated as interchangeable.
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| Service | Location and account flow | Cost and review | Publication and status |
|---|---|---|---|
| Yahoo Local | U.S. route through The Real Yellow Pages; search for an existing profile, then claim it or create a new profile and account. | Yahoo Local advertises a free claim. The page says new listings require identity verification. | The page does not promise placement on every Yahoo surface or state a U.S. approval time. |
| Yahoo!プレイス | Japan-specific service. Apply, enter facility and company information, then complete phone verification; Yahoo! JAPAN reviews company and applicant information. | Described as free on the official service page. | Publication may be possible from one business day, but some cases can take five business days. Submitted information is not guaranteed to be published. The service is scheduled to end March 31, 2027. |
For Japan, eligibility is limited to real facilities managed or operated by the applicant. Yahoo! JAPAN excludes rental or sale properties, natural features, public facilities, and categories it considers inappropriate. See the Yahoo!プレイス official page for its application process and current service notice.
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