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Hailey Bieber’s clearest documented business success is Rhode, the skincare and makeup company she founded. e.l.f. Beauty completed its acquisition of Rhode in August 2025, but the deal’s headline value does not show how much Bieber personally received. The available reporting also does not establish a reliable account of her personal spending or a defensible current net-worth total.
How did Hailey Bieber make her money?
Rhode is the clearest documented source
Bieber cofounded Rhode with Michael D. Ratner and Lauren Ratner. The Los Angeles-based brand launched in June 2022 with skincare and later expanded into makeup, including blushes, colored lip balms and lip liners. The Associated Press reported that Rhode recorded $212 million in net sales in the 12 months ending March 31, 2025. That figure describes the company’s sales, not its profit or Bieber’s personal income.
In a 2022 interview quoted by Forbes Australia, Bieber described Rhode’s intended shopping experience as “a very edited and curated, intentional shopping process for people.” The same publication reported that she had drawn product ideas from frequent travel for work, saying she had been traveling and working around the world since age 17. Those comments give context to the brand’s development, but they do not establish her earnings.
Other work is not quantified in the available reporting
The Associated Press identifies Bieber as a model, but the sources here do not disclose fees from modeling, endorsements, sponsorships, social-media work or other personal contracts. Those activities may contribute to a public figure’s income, but assigning Bieber a specific amount from them would go beyond the documented evidence.
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How much did Hailey Bieber make from selling Rhode?
There is no disclosed figure for Bieber’s personal payment. e.l.f. Beauty’s SEC filing says the company completed the acquisition on August 5, 2025, for $800 million at closing, subject to customary adjustments: $600 million in cash and $200 million in stock. The deal also includes up to $200 million in potential earnout consideration over three years, tied to future growth. These are transaction terms, not a statement of Bieber’s share or net proceeds.
The distinction matters because Rhode had more than one cofounder, and the sources do not establish Bieber’s ownership percentage. The SEC filing describes what the buyer paid or may pay for the transaction; it does not reveal how the consideration is divided among sellers, what any individual received after costs or taxes, or whether all potential earnout money will be paid. Forbes Australia likewise reported that Bieber’s stake was unclear when it covered the deal. Its suggested possible benefit was an estimate, not a confirmed payout.
Three figures that should not be confused
- Net sales: Rhode’s $212 million in sales for the 12 months ending March 31, 2025. Sales are not profit and do not belong to Bieber personally.
- Deal consideration: $800 million at closing, plus up to $200 million in potential earnout consideration under the acquisition terms.
- Personal proceeds or net worth: Not established by those company figures. The sources do not disclose Bieber’s ownership share, personal proceeds or a reliable current net-worth total.
Is Hailey Bieber a billionaire?
The available figures do not establish that Bieber is a billionaire. A $1 billion headline value for the transaction combines closing consideration with a possible earnout; it is not a report of her personal wealth. Without a verified ownership stake and details of her proceeds and other assets and liabilities, that conclusion cannot be drawn from Rhode’s sales or sale price.
What does Hailey Bieber spend her money on?
The sources reviewed do not provide a dependable, specific account of Bieber’s personal spending. They do not substantiate claims about the price of a home, cars, clothing budgets, private-jet use, charitable totals or how she used any acquisition proceeds. Those claims should not be presented as fact without direct, dated reporting.
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What happens to Bieber’s role at Rhode?
Following the announced transaction, the Associated Press reported that Bieber would continue as Rhode’s chief creative officer and head of innovation and serve as a strategic adviser to the combined companies. That describes her role, not its compensation; the report does not state what she will be paid.
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