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1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsYes—but the four-hour claim refers to As Ever’s second product drop on June 20, 2025, not a verified latest release. InStyle reported that all eight products in that drop sold out within four hours. The report also cited nearly ten times the first collection’s inventory and twice its site traffic; those figures were reported brand metrics, not independently audited sales data.
Which As Ever drop sold out in four hours?
The claim concerns the brand’s second drop, released June 20, 2025. InStyle, in a report republished by AOL the next day, said all eight products sold out within four hours. The report said the two new products—apricot spread and limited-edition orange blossom honey—sold out first; six other products were returning items. InStyle’s report republished by AOL.
That is a dated report about a particular launch. It does not establish that a later release sold out, how quickly it did so, or what As Ever has in stock now.
How did the second drop compare with the first?
Netflix’s official announcement said the first As Ever collection launched in April 2025 and sold out in under an hour. For the June second drop, InStyle reported nearly ten times the first collection’s inventory and twice the site traffic. The comparison is relative: neither report provides absolute inventory counts, units sold, or revenue.
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| Drop | Date | Reported sellout timing | Other reported details |
|---|---|---|---|
| First collection | April 2025 | Under an hour, according to Netflix | First collection; absolute inventory and sales figures not stated. Netflix announcement |
| Second drop | June 20, 2025 | All eight products within four hours, according to InStyle | Nearly ten times the first collection’s inventory and twice its site traffic, as reported by InStyle; six returning items and two new items. InStyle report republished by AOL |
“Sold out” describes the reported retail status of the products in that launch. It is not, by itself, evidence of audited sales volume, revenue, or continuing demand.
What was As Ever, and what happened to its Netflix partnership?
As Ever is Meghan, Duchess of Sussex’s lifestyle and gourmet product brand. Netflix described the brand as developed in partnership with Netflix when announcing the first collection in 2025. Launch coverage named products including raspberry spread, teas, honey, baking mixes, and flower sprinkles.
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In March 2026, ITV reported that As Ever and Netflix ended their brand partnership after the launch and first year. ITV distinguished that brand arrangement from the parties’ production relationship. The partnership’s end does not change what the June 2025 sellout report said, but it is relevant context for older launch coverage. ITV’s March 2026 report.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Does “latest product drop” accurately describe the four-hour story?
No. The four-hour figure is tied to June 20, 2025. Available reporting cited here does not verify whether that was As Ever’s latest drop as of October 8, 2026, or whether any 2026 release sold out. Current catalog and stock status are not established by the cited reports, so the dated claim should not be used to imply current availability or a current sellout.
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