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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchCracker Barrel announced a simplified logo and a fall menu on August 19, 2025, as part of its “All the More” campaign. The company later said it was switching back to its “Old Timer” logo and pausing remodels. The menu list below records what Cracker Barrel announced for fall 2025; its availability now has not been verified.
What Cracker Barrel announced in August 2025
The “All the More” fall campaign brought together new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, and a limited-time offer. Cracker Barrel described the new design as the fifth evolution of its logo, retaining its signature gold and brown tones while bringing the mark closer to the barrel shape and word mark. Cracker Barrel’s August 19 announcement framed the campaign as a celebration of country hospitality and “more than 55 years” of that tradition; the latter was campaign language, not an independently measured statistic.
The Associated Press described the simplified mark as removing the illustrated man leaning on a barrel and the words “Old Country Store.” The company said the updated identity would appear on menus and marketing materials. The AP’s report covered the design change.
What was on the announced fall 2025 menu?
Cracker Barrel said the seasonal menu would be available nationwide starting August 19, 2025. The items below are the ones listed in that announcement, not confirmation that they remain available today. The company’s release grouped the launch across breakfast, lunch and dinner, drinks, and sweets.
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- Uncle Herschel’s Favorite returned, with New York strip steak offered as a first-time upgrade option.
- Sausage & Egg Hashbrown Casserole.
- Bacon & Egg Hashbrown Casserole.
- Butter Pecan French Toast Bake.
Lunch and dinner
- Herb Roasted Chicken.
- Hashbrown Casserole Shepherd’s Pie.
- Slow-Braised Pot Roast.
Sips and sweets
- Butter Pecan Sticky Buns.
- Cinnamon Roll Skillet.
- Brown Sugar Latte, served hot or cold.
- Wild Berry Tea.
Did Cracker Barrel change its logo back?
Yes. On September 17, 2025, Cracker Barrel said it was switching back to its “Old Timer” logo and pausing remodels after listening to guests. Julie Masino, then the company’s president and CEO, said Cracker Barrel was “switching back to our ‘Old Timer’ logo, hitting pause on remodels, and placing an even bigger emphasis in the kitchen and other areas that enhance the guest experience.” The statement appeared in the company’s fiscal 2025 results release. This records the company’s decision at that time; it does not establish which logo is deployed in October 2026.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Are the announced menu items still available?
The announcement establishes that the menu was introduced nationwide beginning August 19, 2025, but the available company materials cited here do not verify whether any of those items remain on the menu in October 2026. Check Cracker Barrel’s current menu or contact a restaurant before making plans around a particular dish.
The company’s fiscal 2025 results also reported $3.48 billion in revenue and 2.2% revenue growth after adjusting for the prior year’s 53rd week. Those are company-reported financial figures, separate from the campaign’s “more than 55 years” brand framing. Cracker Barrel’s results release provides the financial context.
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