Xiaomi reportedly sought protection for black-and-white versions of its redesigned MI logo in January 2022. But reports calling the filing a “patent” did not identify a legal record, and they did not show that the monochrome marks replaced Xiaomi’s familiar orange branding. The story is best understood as a report about possible logo variants—not proof of a new company-wide rebrand.
What changed in Xiaomi’s logo?
In March 2021, around the company’s 11th-anniversary period, Xiaomi introduced a redesigned corporate identity. The familiar “MI” symbol remained recognizable; its most obvious visual adjustment was a move from a hard-cornered square to a rounded-square silhouette. The redesign was associated with Japanese designer Kenya Hara and presented as part of a broader identity update, rather than simply a change in color. Gizchina’s January 2022 report describes the redesign and says Xiaomi identified orange, black and white as corporate colors.
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The same report repeated a figure of $300,000 for the redesign. That is a reported amount, not an independently established fee in the available coverage.
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On January 25, 2022, Gizchina and Gagadget reported that Xiaomi had filed for or registered black-and-white versions of the redesigned mark. The articles used “patented” in their descriptions, but neither provided an application number, filing jurisdiction, official record, or Xiaomi announcement identifying the legal mechanism.
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That distinction matters: a secondary report is evidence that the filing was reported, not proof of its precise legal status or scope. The coverage also did not establish the filing’s current status, the goods or services it covered, or where protection was sought.
Was it a patent or a trademark?
“Patent” is not a safe description of the filing based on the available reporting. In general, patents protect inventions or technical processes; trademarks protect brand identifiers such as names and logos in connection with goods or services. Depending on the jurisdiction and circumstances, copyright or design rights may also be relevant to visual artwork. Which route applies to a particular logo depends on the actual record and local law.
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Xiaomi’s official legal terms identify Xiaomi logos as protected trademarks and describe graphics, words and compositions involving them as intellectual property. That supports describing the MI mark as a protected brand asset; it does not verify what Xiaomi filed in 2022.
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The precise conclusion is therefore limited: several reports described a filing for monochrome logo versions, but the coverage available here does not establish whether it was a patent, trademark application, or design registration. Nor does it identify a particular country or territory. Intellectual-property filings are territorial, so a record in one jurisdiction would not by itself establish worldwide protection.
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Why register or use a monochrome logo?
Companies commonly need approved logo treatments for settings where full color is impractical or unsuitable. A black or white version can work on dark or light backgrounds, invoices and other formal documents, packaging, labels, embossing, engraving, laser-marked surfaces, and low-cost print. These are general branding and production uses, not confirmed Xiaomi plans for the reported marks.
Having monochrome artwork available—or seeking protection for a variant—does not necessarily signal a rebrand. A company may retain its signature color while using alternate treatments where reproduction, contrast, materials, or layout call for them.
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Was Xiaomi abandoning orange?
The January 2022 reports did not establish that orange was being retired. They described black and white alongside orange and speculated that monochrome versions might suit particular products or contexts. Ideas such as premium-product use were speculation in the coverage, not a confirmed Xiaomi strategy.
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Xiaomi’s official U.S. About page presents the MI mark as the company’s logo and explains the meaning of “MI.” It does not describe the 2022 monochrome report as a replacement of the orange identity or confirm a company-wide rollout. The page is useful evidence of how Xiaomi presents its brand, but it is not a record of what was filed in 2022.
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What is established—and what is not?
| Question | What the available sources establish |
|---|---|
| Was the MI logo redesigned? | Secondary reporting describes a 2021 redesign, including rounded corners and Kenya Hara’s involvement. Gizchina |
| Were monochrome versions reported? | Yes. Two secondary reports on January 25, 2022 described Xiaomi as filing for or registering black-and-white versions. Gizchina; Gagadget |
| Was the filing definitely a patent? | Not established by those reports: they provide no identifiable application number or official filing record. |
| Did the monochrome marks replace orange? | No replacement is established by the cited coverage or Xiaomi’s official About page. Xiaomi About Us |
| Did Xiaomi announce particular products or a rollout? | Not established by the cited sources. |
Why the headline needs a qualification
The January 2022 headline language is easy to read as confirmation that Xiaomi “patented” a new logo. The reported event was narrower: secondary outlets said the company had sought protection for black-and-white variants, without showing the record needed to confirm the legal route, territory, scope, or status. The story is historical, not a new 2026 logo announcement.
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