WWE’s reported top-selling merchandise cohort for 2025 includes Alexa Bliss, AJ Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Rhea Ripley and Roman Reigns. The names were published alphabetically, not ranked by sales, and no individual sales totals were disclosed. So this is a list of merchandise sellers—not a measure of each wrestler’s overall financial value or popularity.
Who were WWE’s top-selling wrestlers in 2025?
Wrestlenomics reported on November 12, 2025, that these ten wrestlers made up WWE Shop’s top-selling-superstar cohort for the year:
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Mattel WWE “Hollywood” Hulk Hogan Action Figure, Main Event Series #165 | $12.99 | Buy on Amazon |
| 2 |
|
Mattel WWE Toy Vehicle & Rey Mysterio Action Fgure Set | $39.99 | Buy on Amazon |
| 3 |
|
Mattel WWE Jey USO Play & Display Action Figure | $12.99 | Buy on Amazon |
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
The names were listed alphabetically. The report provides no order by sales, item counts, revenue, merchandise category, or sales channel, so it does not establish which wrestler sold the most. Wrestlenomics’ report identifies a group, not a ranked top ten.
What “most valuable” means here
The available named evidence concerns merchandise sales through WWE Shop. It does not measure a wrestler’s total contribution to WWE, such as event revenue, media value, contract economics, or other business impact. Nor does it provide enough information to compare the ten performers’ individual merchandise results.
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- Fan Favorites! WWE action figures bring Superstars to life in 6-inch scale.
- TrueFX Technology! Each figure is detailed with a life-like face for added collectability.
- Dynamic Posing! Fans can recreate signature moves with 14 points of articulation.
- Play and Display! Reenact favorite WWE Main Event matches or create new rivalries and moves.
- Super Collectible! WWE fans can find their favorite Superstar figures (each sold separately, subject to availability).
WWE Shop describes itself as the company’s official online store for merchandise and collectibles. Its catalog includes physical products such as a Penta WWE Mattel Elite Collection action figure. A product appearing in the catalog confirms a merchandise category exists; it does not show how many units sold or establish a current price or availability at another retailer. See the WWE Shop store page and its top-sellers merchandise catalog.
Event sales provide context, not a wrestler ranking
WWE reported major merchandise milestones at two 2025 events. Those figures help describe the commercial setting, but neither attributes sales to individual wrestlers.
Rank #2
- Roll down to the ring with the Lucha Low Rider vehicle.
- Includes a WWE Main Event Rey Mysterio action figure with advanced articulation.
- Recreate iconic entrances with the Lucha Low Rider hydraulics action.
- Rey Mysterio can enter the match with the vehicle's launching action.
- Ride into matches with real rolling wheels.
| Event | WWE-reported merchandise result | Attendance reported |
|---|---|---|
| Royal Rumble 2025 | Onsite merchandise sales exceeded the previous Royal Rumble record, set in 2024, by more than 95%. | 70,347 |
| WrestleMania 41 | Onsite merchandise sales exceeded WrestleMania XL’s 2024 event record by more than 45%. | 124,693 across two nights |
WWE published the Royal Rumble figures on February 3, 2025, and the WrestleMania 41 figures on April 22, 2025. Both sales comparisons are event-wide; attendance figures indicate event scale, not the contribution of any one wrestler. The results cannot be used to calculate individual merchandise value or order the ten names. Read WWE’s announcements for the Royal Rumble 2025 and WrestleMania 41.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is this a current WWE ranking?
No. It is a retrospective list reported in November 2025 about 2025 merchandise sellers. It should not be read as a 2026 ranking or as a continuously updated measure. The sources cited here do not provide a comparable named list for 2026.
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Rank #3
- Fan Favorites! WWE action figures bring Superstars to life in 6-inch scale.
- TrueFX Technology! Each figure is detailed with a life-like face for added collectability.
- Dynamic Posing! Fans can recreate signature moves with 14 points of articulation.
- Play and Display! Reenact favorite WWE Main Event matches or create new rivalries and moves.
- Super Collectible! WWE fans can find their favorite Superstar figures (each sold separately, subject to availability).
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
