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Clear out junk files and repair common Windows errorsFree Scan →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Jony Ive and Marc Newson’s creative firm LoveFrom entered a long-term, multi-year collaboration with Ferrari and its parent company, Exor, announced on 27 September 2021. The announcement described broad creative ambitions but did not identify a first car or product, a launch date, a fee, or an exact contract length.
What did LoveFrom agree to do with Ferrari?
Exor and Ferrari announced the collaboration with LoveFrom, the firm founded by Ive and Newson, in a joint release dated 27 September 2021. They said its first expression would bring together Ferrari’s performance and excellence with LoveFrom’s experience and creativity. They did not name a vehicle, product, or other specific deliverable. Read the announcement.
The release placed the work within Ferrari’s design organization: Ive and Newson specifically praised the design team led by Flavio Manzoni. John Elkann, then identified as both Exor’s chairman and chief executive and Ferrari’s chairman, described Ferrari as a first opportunity for the companies to work together.
How does Exor fit into the agreement?
The relationship was broader than a Ferrari design collaboration. LoveFrom was also to explore creative projects with Exor in the luxury business. Separately, Ive was to join Exor’s Partners Council, an annual forum for exchanging expertise and ideas and exploring potential business opportunities. Those plans do not establish that LoveFrom had a specific additional luxury project underway or that the council role was a Ferrari product assignment. Exor’s announcement.
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What is known about the deal’s value and duration?
The 2021 announcement called the collaboration “long term” and “multi-year,” but gave no exact end date or number of years. It disclosed no fee, total deal value, or contractual structure. There is therefore no reliable figure to cite for what Ferrari or Exor paid LoveFrom.
Is the collaboration still active?
Ferrari’s 2025 annual-report search result says the collaboration began in September 2021 and “continues today.” The report file itself was unavailable for inspection, so that statement supports only the narrow conclusion that Ferrari described the relationship as continuing; it does not verify a particular current project, product, or release schedule. Ferrari annual reports.
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