The Sunday Times Rich List 2026 estimates the combined wealth of Denise, John and Peter Coates at £9.728 billion, about £9.73 billion, which places the family 17th on the list. The figure is a published estimate for the three family members as a group. It is not a personal balance sheet, and the reports that carry it do not say how much of that wealth comes from Stoke City Football Club.
The 2026 estimate
- Figure: £9.728 billion (reported by ITV as the exact figure, and rounded to £9.73 billion in a second news report).
- Source: Sunday Times Rich List 2026.
- Rank: 17th on the list, per the second report.
- Who is counted: Denise Coates, John Coates and Peter Coates, reported as one family entry.
Who the figure covers
The Rich List presents the Coates family as a single combined entry. The reports cited for the 2026 figure do not break the £9.728 billion down into separate amounts for Denise, John and Peter, so a reader should not divide it among the three or treat any one of them as holding a stated share. Nor do the reports describe the assets behind the total, such as property, shareholdings or cash, or give a precise valuation date for the entry.
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How the figure has changed
The previous list published a combined estimate of £9.445 billion for the family. The 2026 estimate is higher by about £283 million, or roughly 3%.
| Rich List year | Combined family estimate | Named members | Reported rank | Source |
|---|---|---|---|---|
| 2026 | £9.728 billion | Denise, John and Peter Coates | 17th | Sunday Times Rich List 2026, as reported by ITV and a second news report |
| 2025 | £9.445 billion | Not stated in the cited report | Not stated in the cited report | Sunday Times Rich List 2025, as reproduced by Retail Times |
Both figures are estimates produced by the same list in different years. The gap shows a change between two published estimates. It does not show that the family’s cash or liquid wealth rose by that amount.
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How Stoke City fits into the picture
The family’s wealth estimate and the club’s ownership are separate subjects, and the public records make the club’s structure clear without quantifying the family’s wealth.
- Control of the club: Companies House lists Stoke City Holdings Limited as holding 75% or more of Stoke City Football Club Limited.
- Individuals with control: Companies House records John Coates and Peter Coates as having significant influence or control over the group.
- Transfer of the club group: A Stoke City Holdings Limited filing states that the club group was demerged from bet365 Group Limited to John Coates on 8 July 2024.
These filings explain who controls the club. They do not state the value of the club, and they do not state what proportion of the £9.728 billion estimate is attributable to Stoke City. Any figure for the club’s share of the family’s wealth would be the reader’s own assumption, not something the sources report.
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What the estimate does not tell you
- It is not cash. A list estimate of combined wealth can include assets that are not easily sold or turned into money.
- It is not a verified valuation. The cited reports do not describe how each asset was valued or confirm the methodology for this entry.
- It is not three personal fortunes. The entry is one combined figure for the three named members.
- It is not dated precisely. The reports attribute the figure to the 2026 list, but do not give a valuation date for the underlying assets.
Where to verify the figure
To check the entry, look up the Coates family in the current Sunday Times Rich List and compare the wording and figure with the reports above. If the list’s own entry differs from a secondary report, use the list’s wording, because news reports sometimes round or summarise it.
In short, the Coates family’s combined estimated wealth on the Sunday Times Rich List 2026 is £9.728 billion, and it is an estimate for Denise, John and Peter Coates together.
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