Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problemsBrands sponsoring esports come from gaming hardware, energy drinks, automotive, logistics, apparel, entertainment, retail and other sectors. Officially announced examples include ASUS ROG with Team Vitality, Razer with 100 Thieves, Sony INZONE with the Apex Legends Global Series (ALGS), and Red Bull with VCT EMEA and DreamHack. Each deal is tied to a specific team, league, event, region and date, so the examples below are dated records, not a directory of every sponsor. Most come from announcements made in 2025; the ALGS sponsor pages were checked on 8 October 2026.
Sponsors at a glance
The table lists each example by the property it attaches to, the scope of that property, the date or term the source gives, and what the brand actually supplies or activates.
| Brand | Property | Scope | Date or term | What the source names |
|---|---|---|---|---|
| Red Bull | VCT EMEA | League, EMEA region | Announced 24 March 2025; continues through 2025 and 2026 | Official Energy Drink, with broadcast integrations and community events |
| Red Bull | DreamHack Festivals | Festival series, global partnership | Announced 14 May 2025; term not stated | Official Energy Drink Partner |
| ASUS ROG | Team Vitality | Team roster | Announced 27 February 2025; term not stated | Official gaming peripherals partner; keyboards, mice, headsets and other gear, including the ROG Falchion Ace HFX keyboard named as used by the CS2 and VALORANT teams |
| Razer | 100 Thieves and Los Angeles Thieves | Teams, across several titles | Announced 26 June 2025; described as multi-year, length not stated | Official headset, controller and chair partner for Call of Duty, Apex Legends, VALORANT, League of Legends and Marvel Rivals |
| Sony INZONE | ALGS | League | Year 6 sponsor page, checked 8 October 2026; term not stated | Official monitor and headset partner; names the INZONE M10S monitor and H9 II headset paired with E9 wired in-ear headphones |
| Red Bull | ALGS | League | Year 6 sponsor page, checked 8 October 2026; term not stated | Official energy partner |
| Razer, Google Play, Void Gaming, GALLERIA, Sapporo | ALGS Year 5 Championship | Single event | Event sponsor page for the 2025 championship | Razer as chair partner; Google Play; Void Gaming hardware; GALLERIA PCs; host-city activations by Sapporo |
How to read a sponsorship claim
- Property level. A team deal buys association with one roster. A league deal covers a competition over a set term. A championship deal applies to one event. A festival deal covers a series of events. A championship page lists partners for that event; it does not show that each brand sponsors the league year-round.
- Geography. Regional labels matter. VCT EMEA is a Europe, Middle East and Africa league, and Riot’s betting opening (covered below) applies only in the Americas and EMEA.
- Term. Some announcements state a term, such as Red Bull’s VCT EMEA deal through 2025 and 2026. Others are dated without a stated end, so the date tells you when a deal was announced, not whether it is still running.
- Placement. Equipment supply, broadcast segments, booths, jerseys, host-city activations and community events are different commitments, and a logo can stand for any of them.
Gaming hardware brands
Hardware makers are the most product-specific sponsors in this group. ASUS said its ROG partnership equipped Team Vitality with peripherals and named the ROG Falchion Ace HFX keyboard as used by the team’s CS2 and VALORANT teams. Razer’s deal with 100 Thieves and Los Angeles Thieves covers headsets, controllers and chairs. On the ALGS sponsor page, Sony INZONE is listed as official monitor and headset partner, with the INZONE M10S monitor and the H9 II headset named alongside E9 wired in-ear headphones.
A sponsored team using a keyboard shows what the team plays with under a contract. It does not show that the product is the best choice for you, and a sponsor logo should not be read as an independent product review.
Energy drinks: one brand across several levels
Red Bull appears at three levels in this group. Riot’s VALORANT announcement dated 24 March 2025 said Red Bull would continue as the league’s Official Energy Drink through 2025 and 2026. ESL FACEIT Group announced on 14 May 2025 that Red Bull is the Official Energy Drink Partner of DreamHack Festivals. The ALGS sponsor page lists Red Bull as its official energy partner. Because the VCT EMEA term runs through 2026, and the other two are 2025 announcements, confirm each relationship on the current page before describing it as active.
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Non-endemic and event-specific partners
The ALGS Year 5 Championship page lists Razer as chair partner, along with Google Play, Void Gaming hardware, GALLERIA PCs, and host-city activations by Sapporo. Those names apply to that event. DreamHack’s announcement also named Lamborghini, DHL, Anthros, Kick, Zenni and the U.S. Navy among its partners, which shows that festival sponsorship reaches automotive, logistics and government-linked organisations alongside gaming companies. Partner lists change between events, so treat that list as the one published in May 2025.
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- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- VOLUME WHEEL — Its on-headset control makes it convenient to adjust audio levels without having to fiddle with any system or program settings
Betting sponsorships follow publisher rules
Riot Games has opened a category that many publishers keep closed: sports betting. John Needham, President of Publishing & Esports at Riot Games, wrote: “One area that’s been on our radar and that teams have been asking us to consider for years is sports betting as a sponsor category.” Under Riot’s announcement, the opening applies to Tier 1 League of Legends and VALORANT teams in the Americas and EMEA. Potential betting partners must be vetted and approved, must use GRID data and must meet safeguards. Riot says its own broadcasts and social channels will remain betting-free, with no betting ads, sponsored segments or betting partner logos on team jerseys.
How to check whether a sponsor is current
- Open the league’s current sponsor page. For ALGS, start at https://algs.ea.com/en/sponsors, which was checked on 8 October 2026.
- For a single event, use that event’s own sponsor page. The ALGS Year 5 Championship page is at https://algs.ea.com/en/year-4/champs-2025/sponsors.
- Find the original announcement and note its date, region and stated term. The date tells you when a deal began, not whether it still runs.
- For any betting-related claim, check the publisher’s own policy first. Riot’s rules cover only Tier 1 League of Legends and VALORANT teams in the Americas and EMEA.
- Count a sponsor as current only when a 2026 source confirms it.
Limits of this list
- The list is representative, not exhaustive. Many other brands sponsor esports teams, leagues and events.
- The cited announcements do not disclose deal values, so the presence of a logo cannot tell you how much a brand spends.
- A 2024 BMJ Public Health study examines food and beverage sponsorship in esports. Only its abstract could be checked here, so this article quotes none of its figures.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
