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These Were the 100 “Smartest” U.S. Metro Areas in Lumosity’s 2013 Study

Lumosity’s 2013 ranking placed Ithaca first, but it measured qualifying users’ performance on cognitive games—not the intelligence of entire city populations.
From TheFinanceBase Team5 min to read
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Ithaca, New York, ranked first in Lumosity’s 2013 analysis of cognitive-game performance, followed by State College, Pennsylvania, and Lafayette–West Lafayette, Indiana. But the study did not measure the IQ or intelligence of every resident. It ranked the median scores of qualifying Lumosity users in U.S. statistical areas—a much narrower and historical finding.

The list was reported by VentureBeat on June 25, 2013. Because the underlying ranking used Core-Based Statistical Areas (CBSAs), many entries are metropolitan or micropolitan areas rather than incorporated cities.

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The top 10 areas

Rank Area State Overall score
1 Ithaca NY 105.76
2 State College PA 105.21
3 Lafayette–West Lafayette IN 104.56
4 Iowa City IA 104.53
5 Ames IA 104.37
6 Ann Arbor MI 104.28
7 Bloomington IN 104.07
8 Madison WI 104.05
9 Lawrence KS 103.97
10 Pullman WA 103.94

The scores came from the study’s overall normalized scale, which used a mean of 100 and a standard deviation of 15. The white paper reports these scores for the top entries; it does not provide scores for every position in the published list.

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The complete ranking

The following reproduces the published CBSA ranking. “City” is retained in the original names, but the geographic units often include surrounding communities connected through commuting and economic activity.

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Rank Published area
1 Ithaca, NY
2 State College, PA
3 Lafayette-West Lafayette, IN
4 Iowa City, IA
5 Ames, IA
6 Ann Arbor, MI
7 Bloomington, IN
8 Madison, WI
9 Lawrence, KS
10 Pullman, WA
11 College Station-Bryan, TX
12 Appleton, WI
13 Champaign-Urbana, IL
14 Blacksburg-Christiansburg-Radford, VA
15 Charlottesville, VA
16 Boulder, CO
17 Provo-Orem, UT
18 Harrisonburg, VA
19 Rolla, MO
20 Houghton, MI
21 Muncie, IN
22 Corvallis, OR
23 Boone, NC
24 Logan, UT-ID
25 Stillwater, OK
26 Milwaukee-Waukesha-West Allis, WI
27 Claremont-Lebanon, NH-VT
28 Lebanon, PA
29 Moscow, ID
30 Cedar Rapids, IA
31 Lincoln, NE
32 Bloomsburg-Berwick, PA
33 Minneapolis-St. Paul-Bloomington, MN-WI
34 Starkville, MS
35 Athens, OH
36 La Crosse-Onalaska, WI-MN
37 Brainerd, MN
38 Burlington-South Burlington, VT
39 Fargo, ND-MN
40 Stevens Point, WI
41 Columbia, MO
42 St. Cloud, MN
43 Rochester, MN
44 Auburn-Opelika, AL
45 Waterloo-Cedar Falls, IA
46 Oil City, PA
47 Fort Collins, CO
48 Sheboygan, WI
49 Boston-Cambridge-Newton, MA-NH
50 Keene, NH
51 Oshkosh-Neenah, WI
52 Burlington, NC
53 Pittsburgh, PA
54 Fond du Lac, WI
55 Concord, NH
56 Morgantown, WV
57 Bellingham, WA
58 Mount Pleasant, MI
59 Ottawa-Peru, IL
60 Indianapolis-Carmel-Anderson, IN
61 Laramie, WY
62 Barnstable Town, MA
63 Lancaster, PA
64 Reading, PA
65 Winchester, VA-WV
66 Bozeman, MT
67 Bloomington, IL
68 Gainesville, FL
69 Duluth, MN-WI
70 Michigan City-La Porte, IN
71 South Bend-Mishawaka, IN-MI
72 Des Moines-West Des Moines, IA
73 Omaha-Council Bluffs, NE-IA
74 Oxford, MS
75 Altoona, PA
76 Wooster, OH
77 Bismarck, ND
78 Grand Forks, ND-MN
79 Grand Rapids-Wyoming, MI
80 Albany-Schenectady-Troy, NY
81 Binghamton, NY
82 Harrisburg-Carlisle, PA
83 Wisconsin Rapids-Marshfield, WI
84 Ogdensburg-Massena, NY
85 Kansas City, MO-KS
86 San Luis Obispo-Paso Robles-Arroyo Grande, CA
87 Torrington, CT
88 Trenton, NJ
89 Rochester, NY
90 Seattle-Tacoma-Bellevue, WA
91 Oneonta, NY
92 Eau Claire, WI
93 Warsaw, IN
94 Norwich-New London, CT
95 Eugene, OR
96 Topeka, KS
97 Allentown-Bethlehem-Easton, PA-NJ
98 Mankato-North Mankato, MN
99 Helena, MT
100 Cincinnati, OH-KY-IN

How Lumosity produced the ranking

The analysis began with 3,385,648 users. To qualify, participants had to play at least one game in each of Lumosity’s five cognitive areas, provide their date of birth and gender, and be located in the United States according to Lumosity’s geolocation process. Location was estimated using recorded IP addresses and GeoLiteCity.

The five areas were speed, attention, flexibility, memory, and problem solving. Game results were converted through an inverse percentile-rank process to a Gaussian scale with a mean of 100 and a standard deviation of 15. Scores were normalized separately by age within each game, and gender differences were statistically controlled through regression models. The overall index was then created by combining the scaled results and applying another inverse-rank normalization.

The ranking used the median overall score for users in each area, not the average. At least 500 users were required for an overall geographic ranking; 478 CBSAs met that threshold. Age-group rankings used a 200-user minimum.

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Lumosity’s white paper describes qualifying users as ages 15 to 85. The VentureBeat report describes the sample as U.S. users ages 18 to 75. Those are different descriptions of the eligible age range, so neither should be silently treated as the only definition.

Why so many college towns appear near the top

The top of the list is dominated by university-centered areas: Ithaca, State College, Lafayette-West Lafayette, Iowa City, Ames, Ann Arbor, Bloomington, Madison, Lawrence, Pullman and several others. That pattern is notable, but it does not prove that universities caused higher scores.

College towns may contain unusually large concentrations of students, faculty, researchers and other highly educated residents. Their populations may also be more likely to have reliable internet access, encounter a brain-training product, or have the time and interest to complete games in all five categories. These factors can affect who appears in the dataset.

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Because the result is based on the median score of qualifying users—not a representative sample of all residents—the composition of the user pool may matter as much as the characteristics of the wider area. The broader discussion of Lumosity’s web-based research also cautions that large online datasets do not automatically solve representativeness and participant-selection problems; see the 2013 Frontiers in Human Neuroscience paper.

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Does this show which cities have the highest intelligence?

No—not in the broad, population-wide sense. The study measured performance on selected Lumosity exercises among people who chose to use Lumosity and met its eligibility requirements. It was not a conventional IQ survey, a census-balanced assessment, or a direct test of every resident.

The ranking therefore does not establish that:

  • Ithaca residents have the highest average IQ in the United States;
  • every resident of a listed area is highly intelligent;
  • an area has the best schools, highest educational attainment, greatest innovation or best quality of life;
  • universities caused nearby residents to score higher; or
  • the findings generalize to people who did not use Lumosity.

“Smartest” was a headline label. A more precise description is the 100 highest-ranked U.S. CBSAs by median performance among qualifying Lumosity users in a 2013 game-based cognitive analysis.

Why the 2013 date matters

This is a historical ranking, not a current 2026 list. User behavior, technology access, Lumosity’s audience, statistical geography and the makeup of each area can all change over time. The results should not be presented as the latest ranking or as a permanent characteristic of any city.

The study was also company-produced: the white paper was authored by Daniel A. Sternberg of Lumos Labs/Lumosity. Commercial origin does not by itself invalidate the analysis, but it is another reason to describe the findings narrowly rather than as an independent national intelligence survey. The original methodology is available in the Lumosity white paper, and the City of Stevens Point provides a summary of the study.

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