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Consumer Reports’ 2026 Automotive Brand Report Card places Dodge, GMC, Land Rover, Rivian and Jeep in the bottom five for overall brand quality, with Jeep last. The ranking compares brands using new-vehicle scores; it does not mean every vehicle from these manufacturers is poor or unsafe.
Which five brands rank lowest?
Consumer Reports’ 2026 ranking lists these brands from fifth-lowest to lowest:
- Dodge
- GMC
- Land Rover
- Rivian
- Jeep
Consumer Reports said the bottom five were largely unchanged from the prior year and that Jeep was last for a third consecutive year, citing below-average brand reliability, the lowest average road-test score in its testing, and the lowest brand owner-satisfaction score. These are brand-level results, not a judgment that every model from each brand shares the same strengths or weaknesses. Consumer Reports’ 2026 report announcement
What does the ranking measure?
Consumer Reports ranks manufacturers by averaging the Overall Scores of their new vehicles. Those scores combine four dimensions:
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- Road-test performance: CR assesses vehicles through more than 50 tests, according to its methodology page.
- Predicted reliability: Predictions draw on member surveys reporting problems across 20 trouble areas.
- Owner satisfaction: Survey responses include whether owners would buy the same vehicle again.
- Safety: Inputs include crash-test results and standard crash-prevention equipment.
The 2026 report used data covering about 380,000 vehicles from the 2000 through 2025 model years, along with a few new 2026 models. The scope matters: this is a snapshot based on the vehicles and model years represented, not a forecast about every future vehicle a brand may sell. Consumer Reports’ brand-ranking methodology
Why “worst” does not mean “least reliable”
The overall brand ranking is broader than reliability. CR publishes a separate reliability ranking based on survey-reported vehicle problems, with its own inclusion criteria and calculation. The two rankings answer different questions: one combines reliability with road tests, satisfaction and safety, while the other focuses on reported reliability. Consumer Reports’ reliability-ranking explanation
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to use the list when shopping
A low brand position can be a useful prompt to investigate, but it cannot determine whether a specific car is right for you. Compare the models and model years you are considering on the same dimensions used in CR’s scoring:
- Read the individual model’s Overall Score and predicted reliability, if available.
- Compare its road-test performance, owner satisfaction and safety results rather than relying on the brand rank alone.
- Check which model year the result covers; a brand average may include vehicles from a range of years.
- Make the comparison among the particular vehicles you could actually buy, since models within one brand can differ.
Consumer Reports likewise cautions shoppers to pay attention to specific-vehicle results. The brand ranking is best treated as context for a model-by-model decision, not as a substitute for one. Consumer Reports’ guidance on brand and vehicle scores
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