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Shape’s 2024 Beauty Awards name more than 50 products across face, hair, body, social-media favorites, beauty trends, lower-priced picks and in-office treatments. The awards reflect Shape’s testing and editorial selections published in 2024—not a current 2026 ranking or a guarantee that a product is still available at the same price. Here’s what won and what Shape says distinguishes the picks.
Read Shape’s full 2024 awards and testing notes.
How Shape chose its 2024 beauty award winners
Shape says its testers evaluated both new-to-market and established products, following product instructions and using many of them in month-long trials. Its awards feature spans more than 50 selections. That count and the winning labels are Shape’s editorial framing, not an independent assessment of the beauty market.
The award is best read as a record of Shape’s 2024 testing and recommendations. Product formulas, shade ranges, stock and prices can change; the article’s prices, where listed, describe publication-time pricing rather than current offers.
Face products: cleansers, skin care and makeup
Shape’s face category ranges from cleansing and treatment products to complexion makeup and lipstick. The descriptions below highlight distinctions reported in its awards article.
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#1 Best Overall
medicube Glass Skin Collagen Trial Kit - Mini Skincare Set
- Medicube's best-selling collagen glow skincare essentials are formulated with triple collagen for plumping and glowing skin. Try our trial skincare routine featuring four different mini-sized products: Collagen Toner, Serum, Cream, and Night Wrapping Mask.
- Collagen Toner: Infuses skin with a triple collagen complex for deep hydration and enhanced elasticity.
- Collagen Serum: Features a blend of collagen, elastin, and hyaluronic acid for deep penetration and improved moisture and glow.
- Collagen Cream: Contains 11 patented ingredients to smooth fine lines, fill wrinkles, and tighten pores while improving skin elasticity.
- Collagen Wrapping Mask: Provides overnight elasticity care with a collagen wrapping film that locks in skin’s firmness and prevents elasticity loss.
| Award | Winner | Stated distinction |
|---|---|---|
| Best Cleanser | Epionce Purifying Wash | Named the category winner; further distinguishing details are not stated here. |
| Best Oil | Sonage Vitality Nourishing Facial Oil | Named the category winner; further distinguishing details are not stated here. |
| Best Serum | Zo Skin Health Complexion Clarifying Serum | Named the category winner; further distinguishing details are not stated here. |
| Best Moisturizer | Alastin Ultra Light Moisturizer | Named the category winner; further distinguishing details are not stated here. |
| Best Exfoliator | Sofie Pavitt Face Mandelic Clearing Serum | Named the category winner; further distinguishing details are not stated here. |
| Best Foundation | Glossier Stretch Fluid Foundation | Shape describes a natural, skin-like finish and 32 shades. |
| Best Tinted Moisturizer | Toty Ilumina CC Cream SPF 50+ | Shape describes SPF 50, medium-high coverage, a glowy finish and 15 shade options. |
| Best Bronzer | Saie Dew Bronze | Named the category winner; further distinguishing details are not stated here. |
| Best Concealer | Caliray Hideaway Color Corrector | Named the category winner; further distinguishing details are not stated here. |
| Best Eye Treatment | PCA Skin Ideal Complex Revitalizing Eye Gel | Named the category winner; further distinguishing details are not stated here. |
| Best Eye Shadow | Neen Pretty Shady Trios | Named the category winner; further distinguishing details are not stated here. |
| Best Neck Treatment | iS CLINICAL Neckperfect Complex | Named the category winner; further distinguishing details are not stated here. |
| Best Mask | Sonsie Multi Moisture Mask | Named the category winner; further distinguishing details are not stated here. |
| Best Lipstick | Guerlain the Customizable Ultra-Care Lipstick | Named the category winner; further distinguishing details are not stated here. |
For makeup, the clearest comparison in Shape’s descriptions is complexion coverage and finish: Glossier’s foundation is characterized as natural-looking, while Toty’s CC cream combines a glowy finish and medium-high coverage with SPF 50. These are descriptions reported by Shape, not independent performance measurements.
Hair winners: styling tools and care
| Award | Winner | Stated distinction |
|---|---|---|
| Most Anticipated Launch | Fenty Hair The Homecurl | Recognized as the anticipated launch; additional product detail is not stated here. |
| Best Hair Dryer | T3 Micro Aire 360 | Shape describes a dryer and styling kit used for loose waves and straight blowouts. The tester reported more than 10 blow-dries with multiple attachments. |
| Best Brow Serum | Nulastin BROW Shape Altering Serum | Named the category winner; further distinguishing details are not stated here. |
| Best Hot Tool | ghd Chronos Flat Iron | Shape describes a rounded barrel that can also create curls or waves. Its tester said she styled her frizz-prone, bleached hair in one pass. |
| Best Laser Hair Remover | SmoothSkin Pure Adapt | Named the category winner; further distinguishing details are not stated here. |
| Best Conditioner | Redken Acidic Bonding Curls Conditioner | Named the category winner; further distinguishing details are not stated here. |
| Best Shampoo for Hair Growth | Kitsch Rosemary & Biotin Solid Shampoo | Named the category winner; further distinguishing details are not stated here. |
| Best Oil Treatment | Mielle Rosemary Mint Scalp & Edge Cleansing Oil | Named the category winner; further distinguishing details are not stated here. |
Shape’s hair editor Eliza Savage described the goal of the category as products that help extend time between treatments, color appointments and wash days while promoting growth and protecting and nourishing hair. That is an editorial perspective, not a claim that every winner delivers all of those outcomes.
Rank #2
e.l.f. SKIN Holy Hydration! Jet Set Hydration Kit, Travel Friendly Hydrating Skincare Set, Face Cleanser, Balm, Moisturizer, Eye Cream & Night Cream, Vegan & Cruelty-Free
- SKINCARE ON THE GO: The e.l.f. Jet Set Hydration Kit contains all of your skincare favourites in a TSA-ready travel-sized kit. The kit includes a Cleanser (30ml), Hydrating Balm (6g), Moisturizer (25ml), Eye Cream (7g) and Night Cream (15g).
- NOURISHING & HYDRATING PRODUCTS: Each of these products is packed with nourishing ingredients such as Aloe, Shea Butter, Jojoba Oil, Vitamin E, Peptides and Hyaluronic Acid.
- FOR ALL SKIN TYPES: This skincare set is perfectly compatible with all skin types.
- HOW TO USE: Cleanse with Daily Face Cleanser & warm water. Tone with Prep & Hydrate Balm by applying all over the face in circular motions. Hydrate in the daytime with Daily Hydration Moisturizer & Eye Cream and in the evening with Nourishing Night Cream.
- We're proud to support Get Blue, part of a global movement through Water.org - helping bring safe water and sanitation to families around the world. To support Get Blue, e.l.f. has made a direct donation to Water.org.
Body care winners
| Award | Winner | Stated distinction |
|---|---|---|
| Best Self Tanner | Tan-Luxe The Gradual Tanning Lotion | Named the category winner; further distinguishing details are not stated here. |
| Best Lotion | Billie Sensi Body Lotion | Named the category winner; further distinguishing details are not stated here. |
| Best SPF | Oars + Alps Hydrating Antioxidant SPF 50 Spray | Shape reports the product is water-resistant for up to 80 minutes; this is the product claim as reported in the article, not an independent verification here. |
| Best Body Wash | Pura D’Or 3-in-1 Tea Tree Shampoo, Body & Foot Wash | Named the category winner; further distinguishing details are not stated here. |
| Best Hand Cream | Retrouvé Dermal Defense Hand Cream | Named the category winner; further distinguishing details are not stated here. |
TikTok-loved products Shape selected
Shape’s social-media category includes products that editors considered useful beyond their online popularity. Madison Barber’s stated test for a viral pick was whether it works well and fills a real gap in a beauty routine, rather than being hype alone.
| Award | Winner | Stated distinction |
|---|---|---|
| Best Multitasker | Merit Flush Balm | Named the category winner; further distinguishing details are not stated here. |
| Best Press-On Nails | KISS imPRESS Nails | Shape describes a no-glue application. |
| Best Blush | Glo Skin Cream Blush Stick | Named the category winner; further distinguishing details are not stated here. |
| Best Dermaplaning Tool | Barefaced Facial Razor | Named the category winner; further distinguishing details are not stated here. |
| Best Brush | Tangle Teezer The Ultimate Detangler | Named the category winner; further distinguishing details are not stated here. |
| Best Makeup Setting Product | Milani Make It Last Setting Spray | Named the category winner; further distinguishing details are not stated here. |
| Best Face Mist | BeautyGrass Vibrant Boost Face Mist | Named the category winner; further distinguishing details are not stated here. |
Beauty trends and innovation selections
| Award | Winner | Stated distinction |
|---|---|---|
| Best for Skin Innovation | Deinde Face Stick | Named the innovation winner; further distinguishing details are not stated here. |
| Most Sustainable Product | Sud Scrub Body Scrubber | Named the sustainability winner; further distinguishing details are not stated here. |
| Best Beauty Device | YSE Beauty The Golden Sculpt Face Roller | Named the category winner; further distinguishing details are not stated here. |
| Best Beauty Ingestible | Vital Proteins Collagen Peptides | Named the category winner; further distinguishing details are not stated here. |
| Best Breakthrough for Hair | K18 AirWash Dry Shampoo | Named the category winner; further distinguishing details are not stated here. |
| Best Sleep Mask | Slip Contour Sleep Mask | Named the category winner; further distinguishing details are not stated here. |
| Best Sun Protection | Sarah Creal Brilliant Repair Shield | Named the category winner; further distinguishing details are not stated here. |
Jill Di Donato, discussing innovation, framed it around filling niche needs in ways that help shoppers feel represented. The category itself covers very different kinds of products, so its winners are not directly comparable on a single measure.
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Rank #3
QUIYUM Sakura Collagen Skincare Set - 8-Piece Glass Skin Routine for Women
- Complete Glass Skin Ritual: Includes Cleanser, Toner, Serum, Eye Cream, and Cream to deliver layered hydration, help skin feel smooth and supple, and refine pores for a luminous, plump complexion
- Powerful Sakura & Collagen Fusion: Japanese Sakura Extract revives youthfulness, while Hydrolyzed Collagen (small-molecule tech) deeply hydrates, firms, and smooths skin
- Lightweight, Gentle, Lightweight Formula: All products are alcohol-free, dye-free, hormone-free, and free of fluorescent agents—gentle enough for all skin types, even sensitive skin
- Targets Multiple Skin Concerns: Fights dryness, dullness, loss of elasticity, enlarged pores, and dull-looking skin for a balanced, radiant complexion
- Perfect Cleansing & Skincare Prep: Use with the little whale facial brush (dispense facial cleanser onto the brush surface, rub to create rich foam) for deep cleansing & enhanced cleansing effect. Wear the hair band during skincare to keep hair away and prevent mess; finish skincare, clip hair with cherry blossom hair clips, then start your makeup routine smoothly
Selections in Shape’s under-$50 category
Shape grouped these products as under $50 in its 2024 feature. That is the article’s category label and should not be treated as confirmation of today’s price.
| Award | Winner | Stated distinction |
|---|---|---|
| Drugstore Favorite | CeraVe Moisturizing Cream | Named the category winner; further distinguishing details are not stated here. |
| Best Lip Balm | Rile It’s On Lip Balm | Named the category winner; further distinguishing details are not stated here. |
| Best Nail Polish | Zoya Nail Polish | Named the category winner; further distinguishing details are not stated here. |
| Best Lip Tint | Neutrogena Hydro Boost Hydrating Lip Shine | Named the category winner; further distinguishing details are not stated here. |
| Best Eyeliner | Jones Road The Best Pencil | Named the category winner; further distinguishing details are not stated here. |
| Best Teeth Whitening Product | Colgate Optic White ComfortFit LED | Named the category winner; further distinguishing details are not stated here. |
| Best Mascara | Maybelline Lash Sensational Firework Washable Mascara | Named the category winner; further distinguishing details are not stated here. |
| Best Essential Oil | Sangre De Fruta Essential Oil Blend Perfume | Named the category winner; further distinguishing details are not stated here. |
| Best Skin Multitasker | Embryolisse Lait Crème Concentré Face & Body Cream | Named the category winner; further distinguishing details are not stated here. |
In-office treatments are a separate kind of award
Shape also discusses Emsculpt Neo, Sculptra, Fraxel, Juvederm Voluma, Clear + Brilliant and Diamond Glow. These are procedures or clinical treatments, not retail products to compare directly with the at-home winners. Anyone considering a treatment should discuss suitability, risks, expected results and costs with a qualified clinician; the awards listing alone is not individualized medical advice.
Quick Recap
Bestseller No. 1
Bestseller No. 5
Best Value
DIME Beauty The Works Discovery Set - 6-Piece Skincare Kit
- COMPLETE 6-STEP SKINCARE STARTER KIT $104 VALUE: Your esthetician-approved AM/PM routine in one discovery box Gentle Jelly Cleanser, Super Skin Toner, Hyper Glow Serum, Hyaluronic Acid Serum, Dewy Day Cream, and Restorative Night Cream everything your skin needs, nothing it doesn't
- DESIGNED FOR REAL, VISIBLE RESULTS: Each step works to remove impurities, restore skin's pH, boost radiance, deeply hydrate, and support skin through the aging process a balanced AM/PM system formulated for all skin types, including sensitive and mature skin
- CLEAN, SKIN-SAFE FORMULAS FOR EVERY SKIN TYPE: Every product in this set is formulated without parabens, sulfates, phthalates, silicones and artificial fragrances gentle enough for sensitive and mature skin, and safe for daily AM/PM use so you can build a lasting routine with complete confidence
- IDEAL GIFT FOR MOM, BIRTHDAYS & BEYOND: A travel-friendly, complete skincare routine for anyone starting their journey no guesswork, no overwhelming steps. Great for travel, the holidays, bridesmaid gifting and stocking stuffers for women of every age and skin type
- THE DIME CLEAN BEAUTY PROMISE: Clean, vegan, and cruelty-free, our formulas are free of parabens, sulfates, phthalates, silicones and artificial fragrances with sustainable packaging for skincare you can trust every day
Rank #4
Sale
SKIN1004 Centella Travel Kit, Korean Skin Care Set of 5, Travel Size
- Centella Travel Kit for On the Go Care — This centella travel kit includes five mini-sized travel essentials in a compact centella skincare set, ideal as a travel set or starter kit with TSA-friendly sizes for convenience on the go.
- Full Centella Skincare Routine Set — This Korean skincare set offers a complete routine in one travel pouch, including oil cleanser, face wash, toner, face serum, and a soothing face moisturizer.
- Hydration and Comfort with Madagascar Centella — Each product is enriched with Madagascar centella asiatica extract to help skin feel calm, hydrated, and soft, suitable for all skin types, including sensitive skin.
- HOW TO USE - Apply proper amount on face and pat gently with both palms for absorption. Use as last step of skincare routine.
- THE UNTOUCHED NATURE FROM MADAGASCAR - Inspired by the pure lands of Madagascar, SKIN1004 delivers calm and comfort with ingredients that capture nature’s untouched beauty, bringing gentle balance to your skin.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
