GKB has named actress Sanya Malhotra its brand ambassador as it shifts its name from GKB Opticals to GKB and marks the opening of its 100th store. The company is presenting the change as a move to emphasize fashion and lifestyle eyewear alongside its optical-retail heritage.
What GKB announced
The announcement links three developments: Malhotra’s appointment as brand ambassador, the shorter name GKB Opticals is becoming GKB, and the retailer’s 100th-store milestone. The report describes the Mumbai store as 1,000 square feet. GKB’s company profile identifies the location as Linking Road in Khar (West), Mumbai.
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The timing is not stated consistently in the available accounts. The trade publication’s heading and publication date are October 9, 2026, while its opening dateline says “Mumbai, 10th October, 2026.” GKB’s LinkedIn profile refers to the store opening as happening “Today.” The announcement can therefore be described without assigning a definitive event date.
Why GKB says it is changing its identity
GKB says the change from GKB Opticals to GKB reflects a broader presentation of the business: not only as an optical retailer, but also as a fashion and lifestyle eyewear brand, with an emphasis on premium and luxury products. The announcement frames the shift as an extension of the company’s heritage rather than a departure from vision care.
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In the announcement, Director Priyanka Gupta said the transition felt “very organic” and described the company’s focus as developing products further in fashion, premium, luxury and lifestyle. Malhotra said she was excited to join a more fashion- and lifestyle-led chapter and praised eyewear for its role in personal style. These remarks are attributed to the announcement; they do not establish Malhotra’s personal product choices or independent endorsement of specific frames.
What the company says it sells
GKB’s online store lists sunglasses, eyeglasses, contact lenses and frame accessories. Its About page describes an assortment of more than 1,000 products and more than 50 brands. The announcement names labels including MYKITA, Masunaga, Bvlgari, Chopard, TAG Heuer and Ray-Ban Meta, but that list does not confirm that each is stocked at every store.
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These are company-reported categories and assortment figures, not independently audited measures. GKB’s About page also reports a footprint of 90-plus stores across 29 cities and 20 states. That figure differs from the 100th-store milestone in the announcement; the sources do not explain whether the difference reflects timing or counting definitions, so the figures should not be treated as directly comparable.
What the announcement does—and does not—show
The available information establishes the company’s stated rebrand, Malhotra’s appointment and the store milestone. It does not show how customers have responded, whether the appointment has affected sales, or what business impact the rebrand will have. Nor does it independently verify the company’s positioning claims.
Sources: Passionate in Marketing (announcement, published October 9, 2026, with an October 10 dateline); GKB Opticals on LinkedIn (company profile post identifying the store location); GKB About page; and GKB online store.
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