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Xiaomi and POCO reportedly captured 42% of Russian smartphone sales by volume in July 2022, according to MTS data cited by Kommersant and reproduced by GizChina. That made the Xiaomi group the month’s unit-sales leader as Apple and Samsung’s normal supply to Russia was sharply disrupted. It did not, by itself, prove that the entire smartphone market was growing or that Xiaomi had permanently displaced every rival.
The data describes a rapid change in brand mix after the invasion of Ukraine, Western sanctions and supply-chain disruption. Later figures show Xiaomi still leading by units in 2025, while Apple led by revenue and Russia’s overall market contracted.
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What the July 2022 data actually showed
The original report, published on August 13, 2022, used a July sales snapshot attributed to MTS. It measured smartphones sold by units in Russia—not revenue, shipments, installed base, active users or consumer preference surveys.
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|---|---|
| Xiaomi plus POCO | 42% |
| Realme | 17% |
| Samsung | 8.5% |
| Tecno | 7.5% |
| Apple | 7% |
The same report said 2.3 million smartphones were sold in July, worth 36.7 billion rubles, with a reported average price of 16,100 rubles, down 6%. The figures and ranking are reported in GizChina’s account of the MTS data.
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Why Chinese brands gained ground
Supply from Apple and Samsung was disrupted
After Russia’s invasion of Ukraine, Apple and Samsung reduced or halted ordinary supply and sales operations in Russia. The 2022 report said their supply was 80% to 90% below pre-March levels. That did not mean every Apple or Samsung phone vanished; it meant normal channels supplied far fewer devices.
Chinese brands were already positioned for price-sensitive buyers
Xiaomi, POCO, Realme and Tecno had established affordable and midrange ranges. POCO’s value-focused positioning and Xiaomi’s broad catalog made it easier for retailers to fill gaps when premium-brand availability deteriorated. Realme and Tecno also expanded from smaller bases, so supply changes could produce large percentage gains.
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Parallel imports kept some models available
Parallel imports bring products into a country without the manufacturer’s usual authorized distribution route. They helped preserve access to some foreign-brand phones, but availability, pricing and support became less predictable. A parallel-imported device may have different firmware, eSIM or network compatibility, a different charger, limited local warranty coverage, or slower repair and replacement service. It is not automatically counterfeit or unusable, but buyers face more verification risk.
Why “the market boomed” is an incomplete description
Three different claims are often mixed together:
- Brand-share boom: Xiaomi and other Chinese brands gained share quickly.
- Short-term sales activity: MTS’s July snapshot recorded 2.3 million units sold.
- Whole-market growth: the July evidence does not establish sustained annual expansion.
The safer description is a market-share realignment caused by supply disruption. A single month cannot show whether Russia’s total annual demand, replacement cycle or consumer purchasing power was strengthening.
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Why the report contains both 42% and 35%
The ranking gives Xiaomi and POCO a combined 42% of July unit sales. Elsewhere, the same report presents a separate calculation giving Xiaomi and POCO 35%, with Apple at 25%, Realme at 12.5%, Samsung at 11% and Tecno at 4%. The available account does not explain whether these are different retail channels, denominators, brand classifications or a reporting error.
Those percentages should therefore not be combined or treated as interchangeable. The defensible statement is that one MTS-attributed July ranking put Xiaomi and POCO at 42% by volume, while another calculation in the report produced 35% on an unclear basis.
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What happened after 2022?
First half of 2025
MTS reported 11.2 million devices sold for 275 billion rubles in the first half of 2025. The Xiaomi Redmi 14C was the best-selling individual model in its sample, with 2.5% of unit sales. See MTS’s first-half analysis.
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Full year 2025
MTS’s January 2026 review recorded 23.6 million smartphones sold in Russia for 574 billion rubles, with an average price of 24,300 rubles. Xiaomi led its unit-sales measure at 22%, followed by Samsung at 14%. By revenue, Apple led at 28%, ahead of Samsung at 21% and Xiaomi at 14%. The distinction matters: a lower-priced brand can sell more devices while a premium brand captures more money.
These results come from MTS’s 2025 review.
Why other 2025 estimates differ
A separate estimate based on M.Video and Fplus data put 2025 sales at about 24.2 million units and 588 billion rubles, down from 29.8 million units and 720 billion rubles in 2024. It estimated Redmi at roughly 18% of unit sales, Samsung at 12%, and Tecno and Realme at 11% each. The difference from MTS is not necessarily a contradiction: retailer coverage, brand definitions, inclusion of Redmi or POCO, and calculation methods can differ. The estimate is reported by Kommersant.
What this meant for buyers and the market
- Availability: affordable Chinese models were generally better positioned to replace missing mainstream supply.
- Price: scarcity, logistics and currency risk could raise prices, especially for premium devices entering through parallel channels.
- Support: official distribution usually offers clearer warranty and service arrangements than parallel imports.
- Compatibility: check regional firmware, supported network bands, eSIM capability, charger type and software-update policy.
- Market interpretation: unit leadership does not equal revenue leadership, and retailer data does not necessarily represent every Russian sales channel.
The accurate takeaway
Xiaomi did take the top spot in the cited July 2022 Russian sales snapshot when Xiaomi and POCO were counted together. Chinese brands benefited from existing strength in lower-priced categories while Apple and Samsung’s normal supply was disrupted. But the episode is better understood as substitution and redistribution than as proof of a durable market boom. By 2025, Xiaomi still led MTS’s unit measure, Apple led revenue, and independent estimates showed the overall market had contracted.
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