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Qantas plans new uniform, with staff at the heart of the design

Qantas planned a staff-informed redesign of its uniforms, with a 2027 debut target reported in February 2025. The designer and current schedule remain unconfirmed by that report.
From TheFinanceBase Team3 min to read
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Qantas announced plans to redesign its uniforms for a reported 17,500 employees, with staff surveys and a designer-selection process forming part of the work. PerthNow reported on 5 February 2025 that the new look was intended to debut in 2027. That date was a target announced at the time, not a confirmed current schedule; the report does not establish whether Qantas has since named a designer or changed the timeline.

What Qantas announced about its new uniform

PerthNow reported that Qantas was seeking a designer for a uniform redesign covering a workforce of 17,500. The figure comes from the newspaper’s 5 February 2025 report, rather than a primary Qantas announcement. The reported process included selecting a designer and conducting major staff surveys.

Qantas CEO Vanessa Hudson said the airline was putting employees “at the core of the design process.” She also described the uniform as representing the Qantas spirit internationally, connecting the redesign to the airline’s direction and its fleet renewal plans. PerthNow reproduced these comments and attributed them to Hudson; its article is secondary reporting, not a direct Qantas release.

Who is designing the new Qantas uniform?

PerthNow’s report described a designer-selection process but did not name the designer chosen. It therefore does not establish who is currently designing the uniform. The existing design at the time of the report was by Paris-based designer Martin Grant.

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When is the new Qantas uniform expected?

The date reported for the planned debut was 2027. Because that was a target stated in February 2025, it should not be treated as a confirmed current rollout date. The report does not say whether the schedule has changed.

How Qantas employees are meant to shape the design

Major staff surveys were part of the announced process, and Hudson said employees would be central to the design. The report does not give details about survey timing, participation, or how feedback would be used to select design features.

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How the current uniform fits Qantas’s design history

PerthNow’s account traces cabin-crew uniforms from 1948 through a succession of designers and styles. The chronology below reflects that single secondary report; it is not an independently verified archival timeline.

Period Designer or style Details reported
1948–1959 First cabin-crew uniform Military-style navy skirt and jacket, with a white cotton summer dress; jacket lapels were removed in 1953.
1959–1964 Jungle-green uniform Shirtmaker dress and jacket, associated with the Boeing 707 era.
1964–1969 Leon Paul Aqua-wool ensemble and heart-shaped hat.
1969–1971 Leon Paul Burnt-coral mini dress and matching hat.
1971–1973 Madame Germaine Rocher Navy dress and jacket, associated with the Boeing 747’s introduction.
1974–1985 Emilio Pucci Green-and-coral floral polyester mix-and-match pieces.
1985–1993 Yves Saint Laurent Blue and terracotta suit with a Flying Kangaroo print; trousers were introduced for female cabin crew.
1994–2003 George Gross and Harry Who Navy returned, paired with a contemporary kangaroo print.
2003–2014 Peter Morrissey Charcoal suit featuring the Wirriyarra motif by Balarinji Design Studio. PerthNow gives the motif’s meaning as “My Spirit Home” in Yanyuwa.
2014 onward, as described in the report Martin Grant Navy, fuchsia and red design; PerthNow reported 15 fabrics, including Australian wool, and a trilby made from recycled bottle tops.

The report dates Grant’s design to 2013, while its historical timeline labels the period as beginning in 2014. Those dates are presented as reported, rather than reconciled by the source.

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What is known—and not yet established

  • Reported scope: 17,500 uniformed employees, according to PerthNow’s February 2025 article.
  • Reported process: designer selection and major staff surveys, with employees intended to play a central role.
  • Unconfirmed in the report: the selected designer, final design, and whether the planned 2027 debut remains on schedule.

Source: PerthNow, “Qantas hunting for talented designer to create airline’s new uniform,” 5 February 2025.

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