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PhoneWorld reported that Jazz and Telenor Pakistan lost mobile subscriber-market share in January 2026, while Zong and Ufone gained. Jazz remained the largest operator at 36.62%; Ufone recorded the biggest increase from November, up 0.49 percentage points. The figures are attributed to official data by PhoneWorld, but its report does not link the underlying January table.
What were the operators’ reported shares in January 2026?
PhoneWorld’s March 3, 2026 report gives the following monthly shares. The November-to-January changes below are percentage-point differences calculated from the percentages in that report, not separately published official statistics.
| Operator | November 2025 | December 2025 | January 2026 | Change, November to January |
|---|---|---|---|---|
| Jazz | 37.09% | 36.80% | 36.62% | −0.47 percentage points |
| Zong | 26.47% | 26.50% | 26.57% | +0.10 percentage points |
| Telenor Pakistan | 21.51% | 21.46% | 21.39% | −0.12 percentage points |
| Ufone | 13.89% | 14.17% | 14.38% | +0.49 percentage points |
| SCO | not stated in PhoneWorld report | not stated in PhoneWorld report | 1.04% | not calculable from PhoneWorld report |
Source for the shares and monthly comparisons: PhoneWorld, “Jazz, Telenor Lose Market Share as Zong, Ufone Gain in January 2026,” updated March 3, 2026.
Which networks gained or lost share?
Jazz remained number one, despite a decline
Jazz’s reported share declined from 37.09% in November to 36.62% in January, a 0.47-percentage-point drop. It nevertheless remained the largest operator in the January ranking.
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Ufone had the largest reported gain
Ufone rose from 13.89% to 14.38% across the two months, an increase of 0.49 percentage points. Zong also edged up, from 26.47% to 26.57%, or 0.10 percentage points.
Telenor Pakistan’s share edged down
Telenor Pakistan moved from 21.51% in November to 21.39% in January, a decline of 0.12 percentage points. January’s reported order was Jazz, Zong, Telenor Pakistan, Ufone, then SCO.
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What the changes do—and do not—show
These are modest movements in reported share, not evidence of a sudden market reversal. PhoneWorld mentions pricing, network quality and data offerings as competitive factors, but its report does not establish that any one of them caused the changes. Nor does it provide subscriber-flow or churn data showing that customers moved directly from one named operator to another.
A market-share figure also does not measure network quality, customer satisfaction, revenue share or profitability. It cannot, by itself, show which network is best for an individual customer.
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How the figures relate to Pakistan’s subscriber totals
Business Recorder reported PTA figures of 200.55 million cellular subscribers and 150.588 million 3G and 4G users at the end of December 2025. Those are December totals, not the denominator identified for PhoneWorld’s January market-share figures. The categories are also different: total cellular subscriptions and 3G/4G users should not be treated as interchangeable.
For additional context, Business Recorder reported the December 4G bases as 55.52 million for Jazz, 42.35 million for Zong, 27.42 million for Telenor Pakistan and 19.708 million for Ufone. These counts describe 4G users, not each operator’s total cellular subscriber share.
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Source: Business Recorder, January 20, 2026, reporting PTA end-December statistics.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why Telenor and Ufone are not separate ownership groups today
The January comparison reflects the brands as separately reported at that time. Dawn reported on January 1, 2026, that PTCL had acquired all issued share capital of Telenor Pakistan and expected it to continue as a separate legal entity for several months before integration with Ufone, subject to approvals. Dawn later reported that Telenor Pakistan was formally amalgamated into PTML by July 1, 2026, after final statutory approval, and ceased to exist as a separate legal entity.
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Dawn also reported PTA figures for end-May 2026 of 36.42% for Jazz, 26.62% for Zong and 35.91% for the merged entity. These later figures have a different date and corporate structure; they should not be read as a like-for-like continuation of the January table.
Sources: Dawn, January 1, 2026, on the PTCL acquisition and expected integration; Dawn, July 1, 2026, on amalgamation and end-May shares.
What to compare before choosing a mobile network
Share gains are not a recommendation to switch. For a personal decision, compare factors that affect your own use and location:
- Coverage and signal consistency where you live, work and travel.
- Data performance where you actually use the connection.
- Package prices, allowances and renewal terms for your usage.
- Customer-service options and any number, account or service migration implications.
The reported market-share movements do not rank operators on these criteria.
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