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Murree Brewery’s direct exports of alcoholic products resumed after Pakistan changed its export policy in 2022 and granted the company specific permission in 2025. Reports describe a test shipment to the United Kingdom, followed by exports to Portugal and Japan. A September 2026 report also names Thailand, though that destination is supported by a single report in the sources cited here.
What changed—and when?
The export story involves two separate steps: a change in national policy and later, company-specific permission. Neither step by itself proves that large-scale shipments followed.
| Date | Event |
|---|---|
| 1860 | Murree Brewery says it was established at Ghora Galli in the Pir Panjal range of the Western Himalayas. The company was incorporated in 1861, according to its FoodAg 2025 profile. Murree Brewery history; FoodAg 2025 profile. |
| 1947 | The Bhandara family acquired the brewery, according to reporting. BBC reporting. |
| 1977 | Pakistan’s prohibition under then-Prime Minister Zulfikar Ali Bhutto stopped Murree’s direct exports of alcoholic products. The brewery continued operating domestically under restrictions. BBC reporting. |
| 2022 | Pakistan changed its export policy to allow alcohol exports to destinations outside the Organisation of Islamic Cooperation (OIC). BBC reporting. |
| 2025 | Murree received specific permission to export beer products to non-OIC countries, according to coverage of its annual meeting. The company established a dedicated export department, while reported beer-export volumes were still minimal. Business Recorder. |
| 2025 shipments, reported January 2026 | Murree sent a test shipment to the UK the previous spring, then exported to Portugal and Japan. BBC reporting. |
| September 2026 | Pakistan Point reported resumed shipments to the UK, Japan, Portugal and Thailand. Thailand is a single-source reported destination, not an independently confirmed company announcement. Pakistan Point. |
Does Pakistan now allow all alcohol exports?
No. The 2022 change created a route for exports to non-OIC destinations; reporting says the government did not issue blanket approval for every Pakistani alcohol producer. Murree’s permission was company-specific. The change concerns exports, not domestic alcohol rules, and “non-Muslim countries” sometimes used in coverage is not interchangeable with the policy criterion of non-OIC destinations. Business Recorder; BBC reporting.
Where has Murree beer reportedly gone?
- United Kingdom: An initial test shipment was reported in 2025, with later resumed shipments reported in September 2026. BBC reporting; Pakistan Point.
- Portugal and Japan: Reported as destinations for subsequent exports after the UK test shipment. BBC reporting.
- Thailand: Named in the September 2026 Pakistan Point report; the evidence cited here does not independently confirm it. Pakistan Point.
These reports establish particular shipments, not an exhaustive list of markets where Murree is authorized or currently selling beer. The available figures do not establish beer-export volumes or profitability.
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Why could Murree target foreign buyers?
Murree is described as Pakistan’s oldest and best-known brewery. It says it was founded in 1860, and its beer was known in British India by the turn of the 20th century. Before the 1977 interruption, reporting says it had shipped alcoholic products to markets including India, the United States and Afghanistan. Murree Brewery history; BBC reporting.
The company also had an existing export business in non-alcoholic products. Reporting says Murree began exporting juices, bottled water and fruit-flavoured malt drinks to more than a dozen countries in 2020. Its export manager said existing distributors in the UK and Japan were among the first to buy its beer: “They are easy to target because they know us.” That prior network is context for the renewed beer trade; it does not mean the same markets previously received alcohol. BBC reporting; FoodAg 2025 profile.
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What do Murree’s export sales show?
Murree Brewery Company Limited reported aggregate export sales of Rs 84.668 million for the fiscal year ended June 30, 2025, compared with Rs 78.020 million for the fiscal year ended June 30, 2024. These are company-wide export sales, not figures for beer or alcoholic products specifically. The annual report presents the amounts as Rs ’000: 84,668 and 78,020. Murree Brewery annual report.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why does the export pause matter to the company?
Murree’s Chief Executive, Isphanyar Bhandara, described the historical rationale cited for the export ban: “The theory behind the export ban was that an Islamic country should not be seen as exporting a vice.” On the fiscal incentive, he said: “The government benefits if we export.” The brewery’s long local history also gives it a visible place in the country’s commercial landscape; author Ali Akbar Khan called it “a landmark.” BBC reporting.
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The policy change opened a narrow export path, and Murree’s permission and reported shipments mark a gradual return to foreign markets. The reported facts do not establish that exports are substantial, profitable, or available to every alcohol-consuming country.
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