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Meet Perth’s New Generation of Sandwich Shops Riding the Social Media Wave

Perth’s newer sandwich shops are winning attention online, but their appeal goes beyond the camera: distinctive bread, considered fillings and a city with a long sandwich tradition.
From TheFinanceBase Team3 min to read
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Perth’s newer sandwich shops are drawing attention with distinctive bread, generous fillings and camera-friendly spaces. Social media has helped some businesses bring customers through the door, but the city’s reported sandwich boom is a cultural trend—not a measured market surge, or proof that online buzz alone makes a shop successful.

How social media helped put Perth sandwich shops on the map

In a 17 March 2024 PerthNow feature, Mortadeli co-owner Vladimir Taras said, “Social media definitely played a big role in our success,” describing how customer praise online came before queues at the Nedlands deli. The sequence offers a vivid example of online attention translating into in-person interest, but it is an owner’s account, not evidence that social media alone caused a citywide boom.

At Two Slices in Scarborough, co-owner Madison McGlinn described social platforms as a discovery channel: “We live in a world of social media, it’s the first thing people see to bring them through your doors,” she said. Co-owner Jacob Spasevski added, “If we’re quiet, we’re happy for people to come behind the counter to film”. The founders said customers made their own videos as well as the business maintaining Instagram and TikTok presences.

The same PerthNow article reported 121.4 million views for the Australian Food hashtag and 75.6 million views for Food Reviews. Those were figures reported in March 2024; the article did not state how or when they were measured. They should not be read as current platform totals, independently verified counts, or a measure of demand for Perth sandwich shops.

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What makes the new wave more than a social-media story

Online visibility may prompt a first visit, but a shop also needs a reason for customers to care once they arrive. The reporting points to product quality, distinctive bread and fillings, atmosphere, customer interaction and hospitality alongside social presence.

Two Slices: a build-your-own schiacciata

The City of Stirling’s July 2026 profile describes Two Slices’ format as freshly baked schiacciata with premium meats and cheeses, house-made spreads and herbs grown in-store. McGlinn said the idea came from a trip to Europe: “We came back from Europe wanting a handcrafted gourmet sandwich and felt inspired to create our own,” she said.

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The shop’s basil towers and its openness to customers filming behind the counter give it visual appeal, but those details sit alongside a specific food proposition: choosing components for a sandwich built around freshly baked bread. The City of Stirling says Two Slices opened in May 2023. Its profile lists Scarborough hours as seven days, 7:30am–3:30pm; check the venue’s own channels before visiting, since hours and operations can change.

Mortadeli and the appeal of a deli

Mortadeli, the Nedlands business featured by PerthNow in 2024, represents another route to attention: a deli identity and customers sharing their enthusiasm online. Later venue coverage refers to the former Mortadeli as Grandpa Nino, so the older name should not be assumed to be current. Check the business’s own channels for its present name and details.

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Perth’s sandwich boom has older roots

The current crop of shops did not invent Perth’s appetite for a substantial roll. In its 2021 account of the continental roll, SBS Food places the conti within a longstanding local food culture shaped by Italian delis and grocery businesses. That history helps explain why new makers can feel both fresh and familiar: they may rethink bread, fillings or presentation while drawing on a sandwich tradition already embedded in the city.

The newer scene also reaches beyond Italian-style focaccia and continental rolls. A September 2025 Broadsheet roundup documented Perth offerings including banh mi, breakfast sandwiches and meatball panini. That range matters: “Perth sandwich boom” describes a varied food scene, not one single style or recipe.

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How to read the queues, videos and best-of lists

Queues, sell-outs and customer videos are signs of attention, but they do not establish a shop’s sales, long-term popularity or objective quality. Likewise, a curated guide’s selections help readers discover places; they are not a comprehensive survey or a controlled comparison of every sandwich in Perth. The evidence supports a story about businesses using distinct products, hospitality and social sharing to attract interest—not a ranking of the city’s best shops or a quantified market boom.

For current venue ideas, Urban List Perth’s July 2026 guide offers a curated starting point. Listings can change, so confirm current names, menus and hours directly with a venue before making a trip.

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