The Tool Desk
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How social media helped put Perth sandwich shops on the map
In a 17 March 2024 PerthNow feature, Mortadeli co-owner Vladimir Taras said, “Social media definitely played a big role in our success,” describing how customer praise online came before queues at the Nedlands deli. The sequence offers a vivid example of online attention translating into in-person interest, but it is an owner’s account, not evidence that social media alone caused a citywide boom.
At Two Slices in Scarborough, co-owner Madison McGlinn described social platforms as a discovery channel: “We live in a world of social media, it’s the first thing people see to bring them through your doors,” she said. Co-owner Jacob Spasevski added, “If we’re quiet, we’re happy for people to come behind the counter to film”. The founders said customers made their own videos as well as the business maintaining Instagram and TikTok presences.
The same PerthNow article reported 121.4 million views for the Australian Food hashtag and 75.6 million views for Food Reviews. Those were figures reported in March 2024; the article did not state how or when they were measured. They should not be read as current platform totals, independently verified counts, or a measure of demand for Perth sandwich shops.
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What makes the new wave more than a social-media story
Online visibility may prompt a first visit, but a shop also needs a reason for customers to care once they arrive. The reporting points to product quality, distinctive bread and fillings, atmosphere, customer interaction and hospitality alongside social presence.
Two Slices: a build-your-own schiacciata
The City of Stirling’s July 2026 profile describes Two Slices’ format as freshly baked schiacciata with premium meats and cheeses, house-made spreads and herbs grown in-store. McGlinn said the idea came from a trip to Europe: “We came back from Europe wanting a handcrafted gourmet sandwich and felt inspired to create our own,” she said.
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- HUNGRY FOR A SANDWICH? With just the push of a button, this 4 Slice Grill-Panini Press Combo can be used to press your custom sandwich or open at 180 degrees for grilling burgers, steaks, veggies and anything else you’re craving quickly and easily! Use it as a panini press for perfectly crisped bread- no cooking spray required.
- ADJUSTABLE FOR ANY OCCASION: Floating hinge adjusts to accommodate any size sandwich – thick or thin. The closed cooking surface is ideal for four sandwiches or two large paninis. Great for a quick meal, summer party or a family event. This unit is perfect for making breakfast, lunch, dinner and more!
- COMPACT SIZE: Ideal for small kitchen spaces, dorm rooms, offices, and even bringing on road trips! The compact size takes up little counter or shelf space making storing your contact grill easy.
- EASY TO CLEAN: The tilt-up, skid resistant feet allows the grease to run to the drain at the back of the closed panini maker. The non-stick coated grill plates and removable drip tray makes for effortless cleaning.
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The shop’s basil towers and its openness to customers filming behind the counter give it visual appeal, but those details sit alongside a specific food proposition: choosing components for a sandwich built around freshly baked bread. The City of Stirling says Two Slices opened in May 2023. Its profile lists Scarborough hours as seven days, 7:30am–3:30pm; check the venue’s own channels before visiting, since hours and operations can change.
Mortadeli and the appeal of a deli
Mortadeli, the Nedlands business featured by PerthNow in 2024, represents another route to attention: a deli identity and customers sharing their enthusiasm online. Later venue coverage refers to the former Mortadeli as Grandpa Nino, so the older name should not be assumed to be current. Check the business’s own channels for its present name and details.
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- HUNGRY FOR A SANDWICH? With just the push of a button, this Grill-Panini Press Combo can be used to press your custom sandwich or open at 180 degrees for grilling burgers, steaks, veggies and anything else you’re craving quickly and easily! Use it as a panini press for perfectly crisped bread- no cooking spray required.
- ADJUSTABLE FOR ANY OCCASION: Floating hinge adjusts to accommodate any size sandwich – thick or thin. Closed cooking surface of 5.5'' x 8.75'' is ideal for two sandwiches, while lay-flat surface of 10'' x 8.75'' can accommodate a variety of food. Great for a quick meal, summer party or a family event.
- COMPACT SIZE: Ideal for small kitchen spaces, dorm rooms, offices, and even bringing on road trips! The compact size takes up little counter or shelf space making storing your contact grill easy.
- EASY CLEANING: The tilt-up, skid resistant feet allow the grease to run to the drain at the back of the closed panini maker. The non-stick coated grill plates and removable drip tray makes for effortless cleaning.
- RESOURCES: UL approved with advanced safety technology for long lasting durability, & 1-year assurance provided by Chefman, so you can purchase worry-free - we've got your back! For information on how to use your product, scroll down for a PDF User Guide. 1000 Watts/120 Volts - RJ02-180
Perth’s sandwich boom has older roots
The current crop of shops did not invent Perth’s appetite for a substantial roll. In its 2021 account of the continental roll, SBS Food places the conti within a longstanding local food culture shaped by Italian delis and grocery businesses. That history helps explain why new makers can feel both fresh and familiar: they may rethink bread, fillings or presentation while drawing on a sandwich tradition already embedded in the city.
The newer scene also reaches beyond Italian-style focaccia and continental rolls. A September 2025 Broadsheet roundup documented Perth offerings including banh mi, breakfast sandwiches and meatball panini. That range matters: “Perth sandwich boom” describes a varied food scene, not one single style or recipe.
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- VERSATILITY ON YOUR COUNTERTOP: The Panini Press and Gourmet Sandwich Maker is great for making a variety of hot savory sandwiches, paninis, quesadillas, personal pizzas, open-face sandwiches and appetizers.
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- EVENLY PRESS SANDWICHES: This hot sandwich maker features a floating top plate to accommodate and evenly press sandwiches whether they're thin or piled high. Great for making thick sandwiches like Reubens and subs.
- EASILY MELTS CHEESE: Lock the cover in place above food to melt cheese on open-face sandwiches, or lock completely open when reheating pizza or making bruschetta.
- COMPACT UPRIGHT STORAGE The storage latch locks the sandwich maker closed to compactly store in a kitchen cabinet, drawer or on your countertop.
How to read the queues, videos and best-of lists
Queues, sell-outs and customer videos are signs of attention, but they do not establish a shop’s sales, long-term popularity or objective quality. Likewise, a curated guide’s selections help readers discover places; they are not a comprehensive survey or a controlled comparison of every sandwich in Perth. The evidence supports a story about businesses using distinct products, hospitality and social sharing to attract interest—not a ranking of the city’s best shops or a quantified market boom.
For current venue ideas, Urban List Perth’s July 2026 guide offers a curated starting point. Listings can change, so confirm current names, menus and hours directly with a venue before making a trip.
Quick Recap
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- HOT SANDWICHES IN MINUTES – Save your time in the morning and make healthy and perfectly toasted, gourmet pressed sandwiches. You can also quickly cook other meals like omelets and French toast.
- SIMPLE & EFFICIENT – Made of heat-resistant stainless steel with a fast-heating element that provides even toasting. The power indicator light will let you know when the unit is on, while the preheat light lets you know when it’s ready to cook.
- HASSLE-FREE CLEANING – The non-stick coating ensures effortless food release without bruising the bread and easier cleanup. Simply wipe with a clean damp cloth once they've cooled.
- SPACE-SAVER – Features a compact and lightweight design making it the perfect option for dorm rooms, small apartments and all sized kitchens. This item will be a great addition to your kitchen countertop and it stands upright for storage taking up minimal cabinet space.
- MAXIMUM SAFETY – The cool-touch locking handle allows heat to dissipate, preventing heating up and ensuring safe operation. Has anti-skid feet to prevent accidents.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.




