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Marilyn Monroe’s Kennedy Dress Sold for $4.81 Million

Marilyn Monroe’s “Happy Birthday, Mr. President” gown sold to Ripley’s for $4,810,000 at Julien’s Auctions in 2016—the rounded figure is $4.8 million.
From TheFinanceBase Team1 min to read
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Marilyn Monroe’s “Happy Birthday, Mr. President” gown sold at auction for $4,810,000 on November 17, 2016. Ripley’s Believe It or Not! bought the Jean Louis-designed dress at Julien’s Auctions. The often-quoted “$4.8 million” is the rounded version of Guinness World Records’ more precise amount.

How much did Marilyn Monroe’s Kennedy dress sell for?

Guinness World Records lists the auction result as $4,810,000 and identifies the sale as the record for the most expensive dress sold at auction. Julien’s Auctions and Ripley’s describe the same 2016 purchase as $4.8 million; that is a rounded figure, not a different sale price. Guinness World Records, Julien’s Auctions and Ripley’s Believe It or Not! document the sale using those respective figures.

What dress was sold?

The gown was custom-made for Monroe by designer Jean Louis. She wore it while singing “Happy Birthday” to President John F. Kennedy at a Democratic Party fundraiser gala at Madison Square Garden on May 19, 1962, according to Guinness World Records. It is commonly known as the “Happy Birthday, Mr. President” dress.

Who bought the gown, and when?

Ripley’s Believe It or Not! bought the dress from Julien’s Auctions on November 17, 2016. Ripley’s identifies the gown with its exhibit collection, but its cited information does not establish where the original is currently displayed or whether visitors can see it. Check the current information for a specific attraction before planning a visit.

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What the sale records do—and do not—establish

The auction result and buyer are supported by Julien’s, Ripley’s and Guinness World Records. The Marilyn Monroe Collection also lists the 2016 Julien’s sale at $4,800,000. These sources do not provide a complete provenance chain, so they do not establish a detailed history of the gown’s ownership before the auction.

Guinness World Records lists the gown as the most expensive dress sold at auction. Because record listings can change, treat that distinction as Guinness’s published record claim rather than a guarantee that it remains current indefinitely.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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