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Julia North on Wigonia, Wig Trends and First-Time Wearers

In a March 2025 interview, Wigonia founder Julia North discussed wigs as self-expression, described styles she favors and advised first-time wearers to seek fitting and care guidance.
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In a March 31, 2025, interview published by TechBullion, celebrity hairstylist and Wigonia founder Julia North described wigs as tools for self-expression and offered advice for people trying one for the first time. The interview presents Wigonia as a luxury wig brand, but it does not establish whether the company or its consultation service is currently operating.

How Julia North describes Wigonia

TechBullion’s interview, written by Miller V, says FashionWeekOnline caught up with North. It presents her as a celebrity hairstylist who went on to found Wigonia, which it describes as a luxury wig brand. Those biographical and company descriptions come from the interview; the article does not independently corroborate them.

North said she wanted to make the confidence and transformation associated with hairstyling accessible to more people. She described wigs as a way to try different styles, colors and textures, and as an accessory for personal expression. The interview reports that Wigonia focuses on human-hair wigs, craftsmanship and designs intended to mimic natural movement and texture. It also says the brand offers personalized consultations to help clients choose a style. The article provides no product specifications, prices, independent product testing or confirmation of current availability.

Wig trends, in North’s view

North identified natural-looking wigs, realistic hairlines and versatile styling as priorities. She also pointed to bold colors and textures, as well as custom wigs. These are her observations in the interview, not independently measured findings about the wig market; the article cites no market statistics.

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What to ask about sustainability claims

North said Wigonia sources human hair ethically and responsibly and is exploring materials and techniques intended to reduce environmental impact. The interview provides no sourcing records, third-party audit or other evidence to substantiate those statements. Readers should treat them as claims attributed to North, not verified company practices.

Advice for someone wearing a wig for the first time

North’s advice was to experiment with styles and colors, ask a stylist or wig specialist about fit and proper care, and enjoy the process. “Don’t be afraid to experiment!” she said.

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That advice also points to practical questions a prospective wearer can raise with a specialist:

  • How should the wig fit, and what adjustments may be needed?
  • What care does the particular hair or construction require?
  • Which styles, colors and textures suit the wearer’s preferences?

The interview does not provide a care routine or specific fitting instructions, so those details should come from guidance tailored to the wig being considered.

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What the interview establishes—and what it does not

The interview was published March 31, 2025, and records North’s descriptions and expectations at that time. It says she was exploring collaborations with designers and stylists and expected Wigonia to supply designers for London Fashion Week the following year. That was a forward-looking statement in the 2025 interview; the article does not verify that the collaboration took place.

It also does not establish whether Wigonia currently operates, sells wigs or provides consultations, nor does it compare specific products or brands. It therefore cannot support a product ranking or a recommendation to buy from the company.

Read the TechBullion interview by Miller V, published March 31, 2025.

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