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Join Costco and Get a $40 Digital Shop Card: Who Qualifies

Costco’s current U.S. online promotion offers eligible new Executive members a $40 Digital Shop Card, with a separate $20 offer for Gold Star members. Learn the eligibility and signup requirements.
From TheFinanceBase Team2 min to read
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Costco’s U.S. online-only offer currently gives eligible new Executive members a $40 Digital Costco Shop Card; eligible Gold Star members receive $20. To qualify, you must meet Costco’s new-member rules, provide a valid email address and enroll in auto-renewal with an accepted payment card at signup. The offer and prices below were listed on Costco’s U.S. Join page on October 8, 2026, and may change.

How to get the $40 Costco Shop Card

  1. Join online. Costco describes this as an online-only promotion. Start from Costco’s U.S. Join page.
  2. Select Executive membership. The current promotion offers $40 with Executive membership. Gold Star membership has a separate $20 offer.
  3. Meet the eligibility rules. The offer is for new members and people who have not held a Costco membership in any capacity during the previous 18 months.
  4. Provide a valid email and set up auto-renewal at signup. Costco requires auto-renewal using a Visa credit or debit card, or a Mastercard debit card, to receive the Digital Shop Card.

Costco’s exact eligibility wording is: “Valid only for new members and those who have not been a Costco member (in any capacity, Primary, Household, or Affiliate) in the last 18 months.”

Which membership comes with the $40 offer?

The $40 incentive is tied to Executive membership, not every new Costco membership. Costco’s current U.S. Join page lists these annual prices and promotional amounts:

Membership Annual price Current Digital Shop Card offer Other listed benefit
Gold Star $65 plus applicable sales tax $20 Not stated on the Join page
Executive $130 plus applicable sales tax $40 2% annual reward on eligible Costco and Costco Travel purchases, up to $1,250

These are prices and benefits shown on Costco’s U.S. Join page when checked October 8, 2026, not a guarantee of future terms. The $40 Shop Card by itself does not establish that Executive is the better value: compare its additional $65 annual fee with the benefits you expect to use, including eligible purchases for the 2% reward.

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#1 Best Overall
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
  • Gift Cards are shipped active and ready for use.
  • This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
  • To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
  • To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
  • Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.

How the Digital Costco Shop Card works

Costco describes a Digital Shop Card as an electronic gift card sent by email. You can redeem it at a Costco location using a smartphone or a printed copy. Costco also says digital cards may be used at Costco.com and Costco.ca. It is a gift card, not cash or an automatic reduction of your membership fee.

When will Costco email the card?

Costco’s FAQ does not promise one fixed delivery date for this promotion. For a qualifying online order, check the order confirmation email for the Shop Card delivery timeframe. Costco describes the digital card as arriving by email.

Rank #2
Visa Physical Gift Card $100 (plus $5.95 Purchase Fee)
  • Gift Cards are shipped active and ready for use.
  • This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
  • To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
  • To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
  • Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.
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Keep the separate credit-card offer distinct

Costco’s Join page also lists a separate opportunity for a $65 Digital Costco Shop Card with an application for and approval of the Costco Anywhere Visa Card alongside a new Executive membership. That is a distinct credit-card offer with separate application and approval conditions; it is not part of the $40 Executive membership incentive described above.

Quick Recap

Bestseller No. 1
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
Gift Cards are shipped active and ready for use.
$206.95
Bestseller No. 2
Visa Physical Gift Card $100 (plus $5.95 Purchase Fee)
Visa Physical Gift Card $100 (plus $5.95 Purchase Fee)
Gift Cards are shipped active and ready for use.
$105.95
Bestseller No. 3
Amazon eGift Card - Amazon Logo - Classic
Amazon eGift Card - Amazon Logo - Classic
Amazon.com Gift Cards never expire and carry no fees.; Multiple gift card designs and denominations to choose from.
$50.00
Bestseller No. 4
Visa Physical Gift Card $100 (plus $5.95 Purchase Fee)
Visa Physical Gift Card $100 (plus $5.95 Purchase Fee)
Gift Cards are shipped active and ready for use.
$105.95
Bestseller No. 5
MasterCard Physical Gift Card – $200 (plus $6.95 Purchase Fee)
MasterCard Physical Gift Card – $200 (plus $6.95 Purchase Fee)
Cards are shipped active and ready for use.
Best Value
MasterCard Physical Gift Card – $200 (plus $6.95 Purchase Fee)
  • Cards are shipped active and ready for use.
  • This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
  • Double check if the URL/website is genuine before entering card details online. Do not provide any gift card details (example: claim code) to someone you do not know or trust. There are a variety of scams in which fraudsters try to trick others into paying with gift cards.
  • If you believe that your Card has been lost or stolen, notify Mastercard immediately by calling 1-833-791-7288. You will be asked to provide the Gift Card number and other identifying information.
  • Use your Mastercard Gift Card in the U.S. everywhere Mastercard debit cards are accepted, including online. Your Amazon.com Balance cannot be used to purchase Mastercard gift cards.
Rank #4
Visa Physical Gift Card $100 (plus $5.95 Purchase Fee)
  • Gift Cards are shipped active and ready for use.
  • This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
  • To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
  • To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
  • Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.
Rank #3
Amazon eGift Card - Amazon Logo - Classic
  • Amazon.com Gift Cards never expire and carry no fees.
  • Multiple gift card designs and denominations to choose from.
  • Redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites.
  • Available for immediate delivery. Gift cards sent by email can be scheduled up to a year in advance.
  • No returns and no refunds on Gift Cards.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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