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Jamie Siminoff’s ‘Ding Dong’: What to Know About the Ring Founder’s Book

Jamie Siminoff’s Ding Dong is a released book about his account of building Ring. The announcement lists four formats and describes its startup themes.
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Jamie Siminoff’s Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door was scheduled for release on November 10, 2025, so it is no longer an upcoming book. The announcement lists paperback, hardcover, ebook and audiobook editions. It presents the book as Siminoff’s account of building Ring, including its early setbacks and business lessons—not as an independently verified startup guide.

What the book covers

The October 22, 2025 announcement describes Ding Dong as part personal journey and part entrepreneurial playbook. It says Siminoff recounts Ring’s Shark Tank rejection, finding early hires through Craigslist, repeated near-financial crises, and the work of developing hardware and building a brand around a safety-focused mission.

Those details and the proposed lessons come from Siminoff’s account and the book’s promotional description. The available information does not independently verify the episodes or assess the book’s accuracy, quality or usefulness as a practical guide for founders. The announcement highlights mission-first thinking, hardware innovation, hiring and brand building as themes; readers should treat those as the book’s advertised scope, not proven outcomes.

Publication date and editions

The book was announced on October 22, 2025, with a stated release date of November 10, 2025. The announcement lists paperback, hardcover, ebook and audiobook editions. GeekWire reported on October 22 that preorders were open on Amazon, and the announcement also named Amazon.com as a purchase route. Those were statements made in 2025; current listings, stock and prices have not been verified.

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Ring’s backstory and the reported sale

GeekWire described Ring’s 2018 sale to Amazon as a reported $1 billion transaction. The figure should remain qualified as reported; the book announcement also refers to a billion-dollar acquisition but does not provide independent deal documentation.

GeekWire’s October 2025 report said Siminoff had returned to Amazon in 2025 after stepping away in 2023, and described him at that time as a vice president of product overseeing home-security businesses and devices. That is a dated description, not confirmation of his current role.

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Siminoff’s stated reason for telling the story

In the announcement, Siminoff said: “I never set out to write a book, but after a decade of chaos, failure, wins, and everything in between, I realized this is a story worth telling.” He said his hope was to give people pursuing ambitious goals “a little more fuel to keep going,” adding that sometimes being “too dumb to fail” is what gets a person through. These are statements of the author’s intent, not evidence that readers will gain a particular result.

What prospective readers can—and cannot—know

The available announcement establishes the title, author, stated release date and advertised formats, and outlines the topics Siminoff says he covers. It does not establish current retailer availability, price, sales performance, review consensus or whether the book offers detailed, repeatable startup instructions. A reader choosing between a founder memoir and a step-by-step business manual should consider that distinction: the book is presented as Siminoff’s personal Ring story with entrepreneurial themes, while its practical depth has not been independently assessed here.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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