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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Repair Windows errors before they cause bigger problemsFix Now →Once Upon a Farm is a children’s food company built around organic pouches and snacks—not simply a celebrity endorsement. Cassandra Curtis and Ari Raz started the business in 2015; Jennifer Garner and food-industry executive John Foraker joined in 2017. The company calls Garner a co-founder and says she has served on its board. Its 2025 filing reported $240.7 million in net sales, and the company completed an initial public offering in February 2026.
Who founded Once Upon a Farm, and how did Jennifer Garner get involved?
Cassandra Curtis developed recipes for her daughter after she felt supermarket baby-food options did not meet her standards. Curtis and Ari Raz began Once Upon a Farm in 2015 with baby food. In 2017, they brought in John Foraker, a consumer-packaged-goods executive, and Jennifer Garner as the business expanded its ambitions in children’s food and nutrition.
Garner is part of the company’s founding story, but she was not one of the two people who started the business in 2015. Once Upon a Farm describes her as a co-founder and board member. Its 2025 Form 10-K identifies Foraker as a longtime Annie’s leader and former president of General Mills’ Annie’s operating unit.
What does Once Upon a Farm sell?
The company’s core categories are food pouches and snacks for babies and children. Its investor-relations overview describes a broader range that includes cold-pressed fruit and vegetable blends, freshly frozen plant-rich meals, refrigerated oat bars, and pantry-ready snacks. The product formats span different ages and storage needs, rather than one single kind of baby food.
#1 Best Overall
- Includes: 24ct: (2) Apple, Pineapple, Chicken, Carrot, (3) Apple, Coconut Milk, Chicken, Mango, (3) Apple, Coconut Milk, Beef, Butternut Squash, (3) Apple, Coconut Milk, Turkey, Butternut Squash, (3) Apple, Chicken Bone Broth, Tomato, Cauliflower, (3) Tomato, Apple, Chicken Bone Broth, Coconut Milk, (3) Apple, Beef Bone Broth, Tomato, Spinach, (2) Black Bean, Apple, Pumpkin Seed, Mango, and (2) Chickpea, Apple, Pumpkin Seed, Carrot.
- Meat Blends: Made with organic free-range chicken or turkey, or organic grass-fed beef raised without added hormones* or antibiotics.
- Meat & Bone Broth Blends: Our organic meat blends with added savory flavor from organic chicken or beef bone broth.
- Legume Blends: Featuring beans and pumpkin seeds for a plant-based source of protein
- Cold-pressure protected to lock in nutrients and flavors
Once Upon a Farm positions its products as organic, farm-fresh, convenient foods for children and parents, with an emphasis on fruit and vegetables. Those are the company’s stated product and mission claims; they are not, by themselves, independent evidence of health outcomes or nutritional superiority.
What is the new Electrolyte Blends line?
On October 5, 2026, Once Upon a Farm announced organic Electrolyte Blends pouches aimed at older, active children. The company described them as a snack for everyday routines, not as a medical product. The release explicitly states: “Product not designed for medical rehydration or sustained energy.” They should not be treated as a remedy for dehydration or as equivalent to a medical rehydration product.
Rank #2
- CHOLINE & OMEGA-3'S: Ingredients known to help support brain health!
- NO ADDED SUGAR: No Added Sugar, preservatives or artificial ingredients
- COLD-PRESSED: Cold-pressed to lock in farm-fresh taste and nutrients
- FRESH & CONVENIENT: Refrigerated and ready to enjoy! Perfect for home, daycare, or on-the-go
- ALWAYS ORGANIC & NON-GMO: USDA Organic and Non-GMO Project Verified
| Company-announced detail | What the October 5, 2026 release says |
|---|---|
| Format | Single-serve 4-ounce pouches and four-packs |
| Flavors | Strawberry Kiwi, Apple Berry Punch, and Guava Strawberry |
| Ingredients highlighted | Fruit and vegetables, coconut water, and sea salt |
| Guava Strawberry availability | Exclusive to Whole Foods Market, with a national rollout announced for April 2027 |
The company’s chief innovation officer and co-founder, Cassandra Curtis, said the line was intended to “meet the needs of school-age kids” with a “real-food, replenishing snack.” That is the company’s description of the product’s purpose, not clinical evidence about rehydration.
How large is the business, and is Once Upon a Farm public?
Once Upon a Farm’s 2025 Form 10-K reported net sales of $240.7 million for the year ended December 31, 2025, and a 53.7% compound annual growth rate in net sales from 2022 through 2025. These are figures reported by the company in its SEC filing; they describe sales and growth, not profitability.
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1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problemsRank #3
- Contains 24 - Fruit & Veggie Pouches: (3) Green Kale & Apples, (3) OhMyMega Veggie! (3) Mama Bear Blueberry, (3) Wild Rumpus Avocado, (3) Sun-Shiny Strawberry Patch, (3) Strawberry Banana Swirl smoothies, (3) Berry Berry Quite Contrary smoothies and (3) Coco for Mango smoothies
- Homemade made Simple: convenience when you don't have time to shop, chop, measure & Mix, we've got you covered
- From the fridge, not the shelf: We cold-press our blends to lock in taste, texture & nutrients
- Our fruits & veggies are certified organic. No added sugar or preservatives. Dairy-Free Plant Based
- Freezer Safe for up to 6 months
The company completed its IPO on February 9, 2026, at a public offering price of $18 per share, according to that filing. The offering price is the IPO price, not a statement of the stock’s current market price or performance.
Where are Once Upon a Farm products sold?
In its October 5, 2026 release, Once Upon a Farm said its products were available in more than 25,000 retail doors and named Whole Foods Market, Target, Walmart, and Kroger. The company also said direct-to-consumer orders were available. Its annual report says products are sold primarily in the United States. Retail availability can vary by product and location.
Rank #4
- A refrigerated nutrition-packed blend for babies and little bellies everywhere!
- Unsweetened, with no preservatives or artificial ingredients.
- Proud recipient of The Clean Label Project verification and Purity Award Certification, parents can feel confident giving their little ones this delicious puree!
- Cold-pressure protected to lock in nutrients and flavors that toddler and kids will love.
- A great way to incorporate fruits and vegetables into their diet such as apple, banana, carrot, kale, avocado and more!
What the company’s growth does—and does not—show
Once Upon a Farm has grown from a baby-food venture into a broader children’s food portfolio, and its SEC filing documents substantial reported sales and a completed public offering. Those facts help explain the business’s scale and financing milestone. They do not establish that the company is profitable, that every product delivers a particular health benefit, or that its shares will perform well. Investors evaluating the company should consult its SEC filings for financial risks and current disclosures rather than treating brand visibility or sales growth as a complete investment case.
Quick Recap
Best Value
- Includes: 24ct: (2) Apple, Pineapple, Chicken, Carrot, (3) Apple, Coconut Milk, Chicken, Mango, (3) Apple, Coconut Milk, Beef, Butternut Squash, (3) Apple, Coconut Milk, Turkey, Butternut Squash, (3) Apple, Chicken Bone Broth, Tomato, Cauliflower, (3) Tomato, Apple, Chicken Bone Broth, Coconut Milk, (3) Apple, Beef Bone Broth, Tomato, Spinach, (2) Black Bean, Apple, Pumpkin Seed, Mango, and (2) Chickpea, Apple, Pumpkin Seed, Carrot.
- Meat Blends: Made with organic free-range chicken or turkey, or organic grass-fed beef raised without added hormones* or antibiotics.
- Meat & Bone Broth Blends: Our organic meat blends with added savory flavor from organic chicken or beef bone broth.
- Legume Blends: Featuring beans and pumpkin seeds for a plant-based source of protein
- Cold-pressure protected to lock in nutrients and flavors
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
