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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteWill Parfitt’s account of making money from his Channing Tatum lookalike persona was a mix of live performance, social-media attention and merchandise sales. In a profile published by PerthNow on 8 December 2021, he said his merchandise store had brought in his “first million dollars,” including about $500,000 from sex toys and up to $100,000 from calendars. Those are Parfitt’s reported figures, not independently verified totals or a measure of his current income.
How Parfitt’s TikTok following began
Parfitt told PerthNow that he started posting on TikTok because he was bored during pandemic lockdowns, when performances had stopped. Viewers compared him to Channing Tatum, and he said those comments helped the account take off.
![21 Jump Street (Bilingual) [DVD] (2012) Jonah Hill; Channing Tatum; Ice Cube](https://m.media-amazon.com/images/I/51tvD3KuMpL._SL160_.jpg)
That attention gave him an audience, but the profile describes several ways he sought to turn it into income rather than relying on social-media fame alone.
Where he said the money came from
Merchandise sales
Parfitt told PerthNow that his merchandise store had made his “first million dollars.” The profile does not define the period covered or establish whether this meant revenue, profit or another measure, so it should not be treated as an audited financial result.
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He also attributed about $500,000 to sex toys and said calendars had generated up to $100,000. Both amounts are his claims as reported in the 2021 interview; the article provides no independent financial records. They should not be added together and presented as a verified total.
Live performances and bookings
The profile describes Parfitt performing with the touring show Magic Men and taking hen-party bookings. His work therefore included paid entertainment as well as selling products to followers.
For hen parties, the most requested costume drew on Tatum’s look in Magic Mike: baggy sweatpants, a bandana and a red baseball cap.
Why he said the lookalike act took work
Parfitt pushed back against the idea that resemblance to Tatum alone explained his success. “I hate when people say ‘you’re just lucky because you look like Channing Tatum’. I can’t just rely on my face, I go to the gym, I work on my shows – I’ve had to work at making it a thing,” he told PerthNow.
Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problemsIn his account, the lookalike comparison helped attract attention, while fitness, show development, performances and merchandise gave him ways to build on that attention.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the figures do—and do not—tell readers
The amounts are a snapshot of what Parfitt said in a profile published on 8 December 2021. They do not establish his present earnings, net worth, the merchandise business’s current status, or how much he kept after costs. The article also does not provide a time period for the “first million dollars” claim.
PerthNow reported that the pandemic shutdown prompted Parfitt to look for a way to monetize his following; it quoted him saying he thought “sex” was the most Googled thing during lockdown. That was his explanation for the product idea, not a verified statistic in the profile.
Read Natalie Richards’s PerthNow profile, published 8 December 2021.
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