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How the UEFA Champions League Generates Revenue

UEFA sells Champions League media and commercial rights centrally, then allocates net proceeds across clubs and football programs. Its latest reported Champions League figure combines the competition with the Super Cup.
From TheFinanceBase Team3 min to read
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UEFA makes money from the Champions League chiefly by selling media and commercial rights centrally, then deducting costs and distributing much of the proceeds to clubs and football-related programs. The latest reported competition figure is €3.8691 billion for the combined UEFA Champions League and UEFA Super Cup category in 2024/25—not for the Champions League alone.

What UEFA sells

UEFA organizes the competition and centrally sells its media and commercial rights. Broadcasters pay for the right to show matches and related content; commercial partners pay for association with the competition and access to its branding and audience. UEFA’s business-model explanation describes this centralised approach.

Media rights

Media rights are the largest revenue stream in UEFA’s accounts, but UEFA-wide figures should not be mistaken for Champions League figures. In 2024/25, UEFA reported €4.065 billion in media-rights revenue, 81.1% of its €5.014 billion total revenue.

Commercial rights, licensing and merchandising

Commercial rights generated €787 million, or 15.7% of UEFA’s total revenue in 2024/25. The Champions League rights framework also includes licensing and merchandising. Under Article 67 of the 2026/27 Champions League regulations, gross revenue includes receipts from media and sponsorship contracts, including licensing and merchandising.

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Ticketing and hospitality

UEFA’s relevant gross-revenue calculation includes ticket and hospitality receipts for the Champions League final, Europa League final, Conference League final and Super Cup. UEFA reported €100 million in tickets and hospitality revenue across the organisation in 2024/25. This does not mean UEFA counts every participating club’s ordinary home-match ticket sales as its own revenue.

What the reported revenue figures cover

UEFA’s 2024/25 accounts show €5.014 billion in total revenue. Its competition categories have different scopes, so the figures are not interchangeable.

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Reported figure Scope and period
€5.014bn UEFA total revenue, 2024/25
€4.065bn UEFA media-rights revenue, 2024/25
€787m UEFA commercial-rights revenue, 2024/25
€100m UEFA tickets and hospitality revenue, 2024/25
€62m UEFA other revenue, 2024/25
€4.414bn UEFA club competitions revenue, 2024/25
€3.8691bn Combined UEFA Champions League / UEFA Super Cup revenue, 2024/25
€3.2335bn Combined UEFA Champions League / UEFA Super Cup revenue, 2023/24

UEFA published these figures in its 2024/25 Annual Report and 2024/25 Financial Report. The €3.8691 billion line is the closest recent competition-specific figure, but it combines the Champions League and Super Cup. The accounts cited here do not split that amount into a Champions League-only total. UEFA also does not disclose individual broadcaster or sponsor contract values in these reported figures.

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How gross revenue becomes distributions

Gross receipts are not the same as the amount available for club distributions. UEFA’s rules provide for competition organisational and administrative costs to be deducted before net revenue is allocated to clubs, solidarity mechanisms and other football purposes. The distribution framework also covers qualifying-round participants and clubs that do not reach the centralised phases.

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UEFA’s published 2025/26 figures are projections, not realized 2025/26 accounts. They span the Champions League, Europa League and Conference League, with the Champions League allocation grouped with the Super Cup.

Projected 2025/26 allocation or cost Amount Scope
Centralised-phase club distributions €3.317bn All three men’s club competitions
Champions League and Super Cup share €2.467bn Combined allocation
Europa League share €565m Europa League
Conference League share €285m Conference League
Organisational and administrative competition costs €387m Three men’s club competitions
Payments to clubs in qualifying rounds €132m Three men’s club competitions
Solidarity payments to non-participating clubs €308m Three men’s club competitions
Women’s Champions League distribution scheme €22m Women’s Champions League
Youth League €3m Youth League

UEFA’s men’s competitions distribution page sets out the 2025/26 projections and the 2024–27 distribution framework. UEFA has also described its 2025/26 men’s club competitions and Super Cup cycle as having projected gross revenue of €4.4 billion; that is a multi-competition projection, not Champions League-only realized revenue.

Why UEFA reinvests the proceeds

UEFA’s 2024/25 Annual Report says: “The growth was primarily driven by the successful introduction of a new format for our men’s club competitions, which boosted the reinvestment of our net income towards the long-term development of the game.” The statement reflects UEFA’s explanation of its own finances: proceeds support distributions to participating clubs as well as solidarity and other football purposes, rather than representing a single standalone Champions League profit figure.

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