Muhammad Al Andalusi said his online Arabic-learning business, Andalus Institute, averaged $30,000 in monthly revenue after passing six figures in revenue during its first six months. That figure appeared in a 2021 interview; in a 2023 update, he reported a $75,000 monthly average and some months above $100,000. These are historical, founder-reported revenue figures—not audited results, profit, or evidence of the company’s current earnings.
What Andalus Institute sells
Andalus Institute is an online Arabic-learning business founded by Muhammad Al Andalusi. Its early flagship program, “Arabic Like An Arab,” launched on February 9, 2019, according to Al Andalusi’s 2021 interview. He described the program as taking students from zero toward fluency over an average study period of 15 months. That is the program’s stated positioning, not a verified result for students. Starter Story’s 2021 interview provides the founder’s account of the launch and business.
What the $30,000 figure means
In the 2021 interview, Al Andalusi said the institute had crossed six figures in revenue in its first six months and had averaged $30,000 in monthly revenue since then. He also cited $20,000 in revenue for June 2019. Revenue is money coming into the business before expenses; neither the interview nor the later account establishes profit or provides audited financial statements.
A 2023 Starter Story follow-up reported Al Andalusi’s updated claim: a $75,000 monthly average, up from $30,000, with a few months above $100,000. The $30,000 and $75,000 figures describe different points in the founder’s account. They should not be read as a current run rate: the available accounts do not establish present-day revenue, enrollment, or finances.
Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minute#1 Best Overall
How he said the business attracted students
Early outreach and content
Al Andalusi described starting with direct outreach on Instagram and publishing YouTube content, then building a more regular presence. He also said influencer videos brought viewers into a webinar funnel. The account describes a collection of acquisition channels rather than evidence that any single one caused the revenue growth.
Webinars, calls, and follow-up
In the early sales process, prospective students could move from the webinar funnel to sales calls; Al Andalusi said those calls took substantial time. He also described paid retargeting, student video testimonials, and word of mouth as parts of the approach. These are tactics he recalled using, not a guarantee that the same funnel or results will work for another course business.
Rank #2
Later promotion and service changes
In the 2023 update, Al Andalusi credited renewed advertising, more video production across YouTube, TikTok, and Instagram, and email marketing. He also said the business added a more personalized service with four live sessions each day. The update does not isolate the effect of any one change.
How the offer and operations changed
Al Andalusi said the early offer moved from a $75 monthly price to a one-time $997 payment or three payments of $425; he linked this period to the $20,000 revenue month in June 2019. These are historical prices reported in the 2021 interview, not current tuition or a price recommendation.
For the business’s early course operations, he named Kajabi for running the program, ActiveCampaign for email lists, Instagram and YouTube for audience contact, and Google Calendar with ScheduleOnce for booking calls. In 2023, he described spending five months and $20,000 on a custom platform project, along with using Zoom, Google Sheets, and email marketing. These are dated descriptions of tools and operations, not confirmation of current use or endorsements.
Why “in the Middle East” needs context
The title phrase can suggest that the business was built entirely in the Middle East, but the reported biography is more specific. Al Andalusi said he was born in Barcelona, studied Arabic in Egypt for close to six years, and later worked as a food delivery rider in London. A 2021 TechTimes profile reported that he moved to Mauritania in 2019 and planned to move to Makkah, Saudi Arabia, in 2021. Mauritania is in North Africa, and a reported plan to move does not establish that he did so or where he lives now. TechTimes’ 2021 profile is secondary context; the revenue story is primarily Al Andalusi’s own account.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What a personal-finance reader can take from the story
The useful lesson is about the structure of a business story, not a promise of income. Al Andalusi described combining Arabic knowledge with sales, marketing, technology, and public speaking after other side-business attempts did not work out. His reported revenue figures show what he said the company reached at particular dates, but they do not reveal expenses, owner compensation, cash flow, taxes, or the effort and risk behind those receipts.
His 2021 interview included this advice: “Just focus on one thing and understand that is not the day you plant the seed that you collect the fruit.” In the 2023 update, he was quoted as saying, “The magic lies in unwavering commitment. There will be moments, perhaps extended periods, of doubt and stagnation.” Both statements are founder reflections, not financial evidence that a particular business strategy will succeed.
Recommended Free Tools
Quick Recap
Best Value
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
