Ubisoft has not published a definitive lifetime revenue total for the Assassin’s Creed franchise in the official financial releases cited here. A secondary reference page puts the series at around €4 billion in revenue during the decade leading up to 2024, but that figure is not established as an audited all-time total, and its accounting scope is unclear.
What is the reported Assassin’s Creed revenue?
The best available franchise-scale estimate is around €4 billion, attributed to Wikipedia’s Assassin’s Creed reference page. The page describes revenue during the decade leading up to 2024. It does not establish a verified lifetime total from Ubisoft or clarify whether the estimate includes only game sales or also subscriptions, in-game purchases, downloadable content, licensing, or other revenue.
That makes €4 billion a rough, attributed estimate—not an audited figure for everything the games have ever earned. Ubisoft’s official disclosures cited here do not provide a cumulative franchise revenue figure.
What Ubisoft’s published numbers do—and do not—show
| Figure or claim | What it measures | What it does not establish |
|---|---|---|
| €1,899.2 million in FY2024–25 | Ubisoft Entertainment SA’s consolidated IFRS sales for the financial year ended March 31, 2025, across the company. Ubisoft’s consolidated financial statement extracts | Assassin’s Creed revenue or any other individual franchise’s contribution. |
| Second-highest Day 1 sales revenue in series history | Ubisoft’s May 14, 2025 ranking for Assassin’s Creed Shadows, behind Valhalla. Ubisoft also said Shadows set a new Day 1 performance record on the PlayStation digital store. Ubisoft’s FY2024–25 earnings release | A dollar or euro amount, lifetime sales, or a comparison of total revenue across the games. |
| Around 30 million unique active players | Ubisoft’s FY2024–25 figure for Assassin’s Creed on console and PC; the company said the franchise reached this level for the fourth consecutive year. Ubisoft’s FY2024–25 earnings release | Copies sold, paying customers, or revenue. |
| Shadows preorders tracking in line with Odyssey | Ubisoft’s February 13, 2025 update, before Shadows launched. Ubisoft described Odyssey at that time as the franchise’s second most successful entry. Ubisoft’s third-quarter 2024–25 sales update | A preorder count, a revenue figure, or a final performance result for Shadows. |
What the Shadows comparisons mean
Ubisoft said Assassin’s Creed Shadows launched on March 20, 2025, and ranked second behind Valhalla for Day 1 sales revenue in the franchise. Its FY2024–25 report also said Shadows’ performance was “clearly ahead of Assassin’s Creed® Odyssey.” Neither statement gives a title-level revenue amount, so neither can be used to calculate how much Shadows—or the series—made.
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The preorder comparison with Odyssey is different: it was a company update dated February 13, 2025, before Shadows’ release. A preorder trend at that point is not a final sales figure and should not be treated as one.
Why the figures cannot be added together
- Company sales are not franchise sales. Ubisoft’s €1,899.2 million covers its full business for FY2024–25, not just Assassin’s Creed.
- Players are not buyers. The active-player figure counts activity on console and PC, not copies purchased or the amount spent.
- A ranking is not an amount. “Second-highest Day 1 sales revenue” gives a relative position, not the revenue earned.
- An estimate is not an audited cumulative total. The around-€4-billion claim lacks a verified accounting definition and covers a decade-scale period rather than a clearly established lifetime total.
Bottom line on the franchise’s earnings
The most responsible answer is that the cited secondary source reports around €4 billion in Assassin’s Creed revenue over the decade leading up to 2024, but Ubisoft’s cited official financial releases do not confirm that as a lifetime total or publish a cumulative franchise figure. Official figures show the series’ scale and relative performance, not its total earnings.
Quick Recap
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Rank #3
- Includes both Assassin’s Creed IV Black Flag and Assassin’s Creed Rogue, plus all single-player DLC.
- Become the most feared pirate in the Caribbean in Assassin’s Creed IV Black Flag. Take part in an award-winning naval experience and explore a massive open world.
- Become the ultimate assassin hunter in Assassin’s Creed Rogue, and play as a Templar for the first time in franchise history.
- Additional bonus content: Black Beard: The Lost Journal (pp. 1– 55) and Assassin’s Creed: Awakening Volumes 1 & 2.
- Experience enhanced features like handheld mode, HD Rumble, a touch screen interface, and motion control aiming.
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