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For 2025/26, the highest reported annual front-of-shirt sponsorship estimate among Premier League clubs is Manchester City’s £67.5 million with Etihad Airways. SalaryLeaks’ full-club table puts the league total at about £408 million, excluding Chelsea, for whom it lists no deal. These are reported estimates—not audited club receipts—and “kit sponsorship” here means only the main front-of-shirt sponsor, not the kit maker or a club’s wider sponsorship income.
Reported annual front-of-shirt sponsorship values for 2025/26
The figures below are SalaryLeaks’ reported estimates, published on 17 September 2025. They are presented as yearly payments in millions of pounds. The underlying contracts and audited club receipts have not been verified, so treat the figures as an indicative ranking rather than confirmed earnings. SalaryLeaks’ 2025/26 report says the combined value is around £408 million, excluding a hypothetical Chelsea agreement.
| Club | Front-of-shirt sponsor listed | Reported annual value |
|---|---|---|
| Manchester City | Etihad Airways | £67.5m |
| Manchester United | Snapdragon | £60m |
| Arsenal | Emirates | £50m |
| Liverpool | Standard Chartered | £50m |
| Tottenham Hotspur | AIA | £40m |
| Newcastle United | Sela | £25m |
| Aston Villa | Betano | £20m |
| West Ham United | BoyleSports | £12m |
| Leeds United | Red Bull | £12m |
| Fulham | SBOTOP | £10m |
| Everton | Stake.com | £10m |
| Wolverhampton Wanderers | DEBET | £10m |
| Brighton & Hove Albion | American Express | £8.3m |
| Bournemouth | bj88 | £8m |
| Nottingham Forest | Bally’s | £8m |
| Crystal Palace | NET88 | £5m |
| Brentford | Hollywoodbets | £3.67m |
| Burnley | 96.com | £3.5m |
| Sunderland | W88 | £5* (unit unclear) |
| Chelsea | None listed | No deal listed |
*SalaryLeaks prints Sunderland’s figure as “£5” without specifying a unit. It appears in the table’s annual-value column alongside million-pound figures, but should not be treated as a confirmed £5 million. SalaryLeaks also mentions a separate reported £65 million Chelsea offer that was not closed; an uncompleted offer is not club earnings and is not included here.
Why this is not a definitive 2026/27 earnings table
A complete, supported set of actual front-of-shirt payments for 2026/27 is not established by the available reporting. Keep three different kinds of figures distinct:
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- Reported contract estimates: the 2025/26 table above is a compilation of publicly reported deal values, not audited disclosures.
- Fair-market valuations: The Sponsor’s 2026 index estimates potential open-market income for front-of-shirt and sleeve assets. It defines fair-market value as expected income in an arm’s-length deal and gives 1 June 2026 as its valuation date. That is not necessarily the amount a club contracted to receive. Its article reports selected front-of-shirt valuations—Liverpool £61m, Manchester United £60m, Arsenal £59.2m, Chelsea £33.6m, Tottenham Hotspur £29.8m, Sunderland £10.2m and Bournemouth £7.3m—but does not provide a complete club-by-club value table in its text. See The Sponsor’s 2026 index and valuation definitions.
- Future contract terms: FourFourTwo reported on 8 September 2026 that Liverpool agreed a Turkish Airlines shirt deal worth £300m over five seasons, from June 2027 to June 2032—£60m per season. That agreement concerns a future contract period, not Liverpool’s 2026/27 payment. Read FourFourTwo’s report on Liverpool’s future deal.
These figures cannot be ranked as if they were equivalent payments: an estimated market value, a future contract and a reported current-season deal answer different questions.
What counts as kit sponsorship?
For this comparison, “kit sponsorship” means the main sponsor displayed on the front of the club shirt. It excludes the kit manufacturer’s supply agreement, sleeve sponsors, training-kit deals, stadium naming rights and other commercial partnerships. Club accounts often group commercial income rather than disclose each shirt contract separately, which is one reason public rankings rely on reported terms.
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Some sponsorship packages bundle several rights. FourFourTwo distinguishes Liverpool’s reported shirt-only fee from Manchester City and Arsenal packages that can include stadium or training-facility branding. A bundled total should not be compared directly with a shirt-only figure unless the extra rights are clearly identified.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why clubs’ shirt deals vary
The size of a shirt deal reflects more than the space available on a jersey. UEFA’s Club Licensing Benchmarking Report: Financial Year 2016 says a principal shirt sponsorship’s value is influenced by a club’s profile, its potential reach and the success associated with its brand. That is useful context for the differences in the table, not a current valuation of any club.
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Annual figures can also simplify contracts that do not pay evenly each year. UEFA cautions that annualizing long-term shirt sponsorship deals is not exact because payment structures, bonuses, penalties and other clauses can vary. A published annual estimate should therefore not be assumed to match the cash paid in every season. UEFA club licensing and financial sustainability resources.
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