A 2024 Replay Poker study estimated Angourie Rice’s maximum sponsored Instagram post at £4,300. PerthNow published a separate estimate of $9,200. Neither figure is a confirmed payment, and the reports do not explain why their estimates differ.
What did the Replay Poker study estimate for Angourie Rice?
The study table, reproduced by The Fan Carpet, put Rice’s estimated maximum earnings at £4,300 per sponsored post. It listed 634,056 Instagram followers and a 5.6% engagement rate. These are historical figures reported in January 2024, not current account metrics or a verified rate she charges.
The table ranked Rice 11th among the cast members it analyzed from the 2004 and 2024 Mean Girls films. The estimate describes a modelled potential maximum; the release does not say Rice received that amount, or any particular amount, for an Instagram post. The Fan Carpet’s reproduction of the study provides the table and the stated methodology.
Why did PerthNow report a different amount?
PerthNow’s 31 January 2024 article gave a different possible figure: $9,200 for a post. It cited more than 600,000 followers and a 7.4% engagement rate, rather than the study table’s 634,056 followers and 5.6% engagement. The reports do not explain the difference in engagement inputs or estimates, so the two amounts should not be treated as equivalent calculations or reconciled by simply converting currencies.
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Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →| Report | Reported inputs | Post estimate | What the figure represents |
|---|---|---|---|
| PerthNow, 31 January 2024 | More than 600,000 followers; 7.4% engagement | $9,200 | A possible post amount reported by PerthNow, not a confirmed payment |
| Replay Poker study table reproduced by The Fan Carpet, 2024 | 634,056 followers; 5.6% engagement | £4,300 | Estimated maximum sponsored-post earnings, not a confirmed payment |
Both figures are January 2024 reporting. Neither establishes what Rice currently earns from Instagram, and neither is evidence of a payment under an actual sponsorship contract. PerthNow compared its dollar estimate with an Australian monthly salary figure, but that comparison does not verify the estimate.
How was the Replay Poker estimate produced?
The release says researchers gathered SocialBlade data for Instagram accounts belonging to cast members from the 2004 and 2024 Mean Girls films, then used Inzpire.me to estimate maximum sponsored-post earnings and rank the accounts by that estimate. It does not provide a calculation sheet or say that the cast members were paid those amounts.
Replay Poker Operations Manager Ash Keene described the franchise’s continuing popularity this way: “Mean Girls’ status as a cult classic means the original actors remain as popular as ever on social media.” That is commentary about the franchise’s audience, not independent evidence for Rice’s post value.
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What can you conclude about Rice’s Instagram income?
The defensible answer is that a study estimated a maximum of £4,300 for a sponsored post, while PerthNow reported a separate $9,200 possible amount using different engagement figures. Public reporting here does not establish Rice’s actual contract terms, a typical fee, or her current Instagram earnings.
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