Quick wins for a faster PC:
Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Grab and TikTok compete for attention through different routes: Grab aims to bring people into one app to complete everyday tasks, while TikTok can turn content discovery into shopping inside its app. The available evidence describes those strategies, but does not establish that either company has won more attention, or that TikTok Shop is taking users away from Grab.
What the headline means—and what it doesn’t
The phrase “takes on” suggests a contest for consumers, not necessarily a specific product launch or direct campaign. The available sources do not identify a particular announcement, feature, launch date or country rollout behind that framing. The clearest comparison is strategic: Grab seeks repeat use by combining services; TikTok can connect entertainment and discovery with commerce.
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That distinction matters because app breadth and in-app shopping are not measures of how many minutes people spend in an app or how often they return. No comparable figures for time spent, active users, retention or switching are established by the sources discussed here.
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1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitchesGrab’s route: start with a task, then offer more
Grab describes its app as combining mobility, food and grocery delivery, courier services and financial services. Its company account says core mobility and food services can attract customers who may then use other offerings in the app. This is a utility-led model: someone opens the app to solve a practical need, and Grab’s breadth creates opportunities for further use.
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Grab CFO Peter Oey described the appeal as, “People just gravitated toward using this one app for everything.” That is Oey’s characterization in a company article, attributed to a podcast interview with Brew Markets host Ann Berry—not an independent measurement of regional app habits.
For consumers, the potential convenience is having multiple tasks accessible in one place. The strategic challenge is that offering many services does not, by itself, prove customers use them all or prefer the app to alternatives. The cited material explains Grab’s approach, not the degree of cross-use or its effect on customer retention.
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TikTok’s route: turn discovery into a transaction
TikTok’s commerce approach starts from content and discovery. A 2026 scholarly account of super apps and Southeast Asian platforms says the TikTok–Tokopedia arrangement in Indonesia allowed purchases within TikTok. That describes a path from seeing or discovering something to buying it without leaving the app; it does not establish that every TikTok market has the same arrangement or that all purchases happen in-app.
This is a different entry point from Grab’s task-oriented services. TikTok can place shopping within a content experience, while Grab can connect a practical service need with adjacent services. Both strategies seek to make the app useful beyond a single interaction, but the sources do not compare their consumer engagement outcomes.
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What the ecommerce numbers show
Momentum Works reported that Southeast Asia’s platform ecommerce gross merchandise value (GMV) reached US$128.4 billion in 2024, a 12% increase year over year. It also reported that Shopee, TikTok Shop and Lazada together accounted for more than 84% of platform ecommerce market share in the region that year. These figures indicate the scale and concentration of platform ecommerce; they do not measure Grab’s share, consumer attention, app loyalty or users switching between services.
| Measure | Reported figure | What it establishes |
|---|---|---|
| Southeast Asian platform ecommerce GMV | US$128.4 billion in 2024; up 12% year over year | Platform ecommerce transaction value, as reported by Momentum Works in 2025—not time spent in apps or attention. |
| Combined platform ecommerce share | More than 84% for Shopee, TikTok Shop and Lazada in 2024 | The named platforms’ combined position in platform ecommerce, not a standalone TikTok Shop share or a comparison with Grab. |
| Estimated ecommerce outside major platforms | US$16.8 billion in 2024 | Momentum Works’ estimate; added to platform GMV to calculate total regional ecommerce GMV. |
| Total ecommerce GMV | US$145.2 billion in 2024 | Momentum Works’ estimate combining platform GMV and ecommerce outside major platforms. |
GMV is a transaction-value measure, not company revenue or a count of users. The figures therefore cannot answer whether TikTok is displacing Grab, or which app keeps consumers’ attention longer.
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What the consumer research can—and cannot—settle
AnyMind Group’s 2025 regional digital landscape report covers consumer journeys across mobile, social, ecommerce and video in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The company says the report draws partly on more than 1,300 consumers across those six markets. The accessible report description establishes its scope and sample, but does not provide a direct Grab-versus-TikTok result.
TikTok for Business’s 2024 Southeast Asia document draws on several kinds of evidence, including a commissioned Kantar Profile shopping study of 3,647 APAC users and non-users, TikTok analyses and TikTok Shop internal data. Its findings should be read as platform-published evidence, with the underlying source identified for any specific statistic. The described materials do not supply a comparable Grab-versus-TikTok measure of attention or switching.
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Is TikTok Shop taking users away from Grab?
No direct displacement data is established. The platforms serve overlapping consumer needs only in some areas, such as transactions: TikTok’s commerce path can support shopping, while Grab includes financial and delivery services alongside mobility and food. That overlap does not demonstrate substitution. A consumer might use both apps for different reasons, and the cited ecommerce market figures cannot show whether one app’s growth came at the other’s expense.
Quick Recap
How to read the competition
- Entry point: Grab emphasizes practical services; TikTok emphasizes content-led discovery.
- In-app activity: Grab’s stated breadth spans transport, delivery, courier and financial services. TikTok’s cited commerce example connects discovery with an in-app purchase in Indonesia.
- Evidence: Regional ecommerce GMV and market-share estimates describe ecommerce, while the available consumer-report descriptions do not directly compare the two apps.
- Unanswered question: The sources do not establish which platform has greater attention, retention or user loyalty, or whether TikTok Shop is drawing users away from Grab.
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