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The Money Desk · Blog
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How Does Telegram Make Money? Its Revenue Streams Explained

Telegram says Premium subscriptions and Sponsored Messages fund its service. It also shares ad revenue with qualifying channels and has added other monetization features.
From TheFinanceBase Team3 min to read
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Telegram says it funds its service mainly through optional Premium subscriptions and Sponsored Messages in some large public channels. It also shares advertising revenue with qualifying channel owners and has introduced features such as Stars, Gifts, Mini Apps and Telegram Business. Founder Pavel Durov reported that Telegram became profitable in 2024 and generated more than $1 billion in revenue that year; the company’s reviewed sources do not provide audited financial statements or a breakdown of that revenue.

Telegram’s main revenue streams

Telegram’s FAQ identifies two core sources of revenue: Premium subscriptions and Sponsored Messages. It says these streams help pay infrastructure costs and developer salaries, while “making profits will never be an end-goal for Telegram.” Those are the company’s stated priorities, not an independently verified account of its finances. Telegram FAQ

Revenue stream Who pays Where the money comes from
Telegram Premium Users who choose to subscribe Payment for additional features and subscription benefits
Sponsored Messages Advertisers Ads shown in some large public channels
Other monetization features Users, developers, businesses or advertisers, depending on the feature Products and tools including Stars, Gifts, Mini Apps, Telegram Business and Telegram Gateway; the sources do not provide a revenue breakdown for these features

How Telegram Premium brings in money

Premium is an optional subscription that provides additional features and supports Telegram’s development. The exact price can vary by country and payment method, including app-store fees; Telegram also says yearly plans and subscriptions through @PremiumBot may be discounted. There is no single universal price established here. Telegram Premium FAQ

Premium hides Telegram’s official Sponsored Messages. That does not necessarily remove promotional posts written or purchased independently by channel administrators: Telegram distinguishes those from its own official ads.

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How Telegram’s ads work—and what users see

Telegram says Sponsored Messages may appear in some large public, one-to-many channels. They are not shown in private chats, and Telegram says it does not use personal user data to target them. Its stated policy is that it does not sell user data. These are Telegram’s descriptions of its own practices, not independent audit findings. Telegram FAQ Telegram’s channel monetization announcement

Official Sponsored Messages are only one kind of promotion a user might encounter. A channel administrator can post promotional material independently, and Premium does not hide those admin-posted promotions.

How channel owners can share in ad revenue

On March 31, 2024, Telegram announced that owners of public channels with at least 1,000 subscribers could receive 50% of the revenue from ads displayed in their channels. The announcement said channel owners could withdraw rewards through Fragment or use them for Telegram ads, collectible usernames or Premium giveaways. It also said ads could be purchased with Toncoins and placed in selected channels. These were terms announced in 2024, not a guarantee of current eligibility or payout conditions; channel owners should check Telegram’s current rules before relying on them. Telegram: Sharing Revenue with Channel Owners

Telegram said its channels generated more than 1 trillion views per month at the time of that announcement. The figure describes the scale cited in the 2024 post, not an independently verified current audience measure. Technical documentation also describes ad-revenue sharing for channels and bots. Telegram revenue-sharing documentation

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Other ways Telegram has developed monetization

In a 2024 post, Durov listed Stars, Gifts, Giveaways, Mini Apps, the Affiliate Platform, Telegram Business and Telegram Gateway among the monetization innovations introduced that year. The post describes commissions for channel owners when users they refer make transactions in mini apps. It does not establish that every publisher can participate or that the feature is an external affiliate program. Pavel Durov’s official Telegram channel

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These features broaden Telegram’s potential sources of income and create ways for users, businesses and developers to transact or promote services within its ecosystem. The available figures do not show how much revenue any of them generated or how they compare with Premium and advertising.

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What Telegram’s reported revenue tells us

Pavel Durov reported that Telegram became profitable in 2024, generated more than $1 billion in total revenue that year, had more than 12 million Premium subscribers, and held more than $500 million in cash reserves at year-end excluding crypto assets. These are founder-reported figures from his official channel, not audited financial statements. The reviewed sources do not provide a full breakdown of revenue by Premium, ads or newer features, so the $1 billion figure cannot be reliably allocated among them. Pavel Durov’s official Telegram channel

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What Telegram’s business model means for users

  • You can use Telegram without buying Premium; the subscription is optional.
  • Telegram says its official ads are limited to some large public channels, rather than private chats, and are not targeted using personal user data.
  • Premium hides official Sponsored Messages, but not promotions independently posted by channel administrators.
  • Channel owners may be able to share ad revenue, but the 50% share and 1,000-subscriber threshold were announced in 2024; check current terms before treating them as applicable.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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