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How CashRent Tried to Bring Transparency to Farmland Leasing—and What CommonGround Offers Now

CashRent aimed to make farmland leasing more transparent with estimates, listings, and competitive bids. The company is now CommonGround; its current marketplace and fees differ from the model described in 2021.
From TheFinanceBase Team4 min to read
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CashRent set out to make farmland cash-rent leasing easier to price and compare by giving landowners an estimate, showing property details, and inviting competing farmers to bid. A December 2021 account described that original marketplace; the business has since rebranded as CommonGround, whose current site lists farm and hunting land. The original estimates were estimates—not appraisals or guarantees of a lease price.

Why CashRent started

CashRent launched in June 2020, founded by Chris Baumann and Brad Belser. In a December 2021 Successful Farming profile, Baumann said he had struggled to understand the leasing process after buying a hobby farm in Illinois in 2013. He began with a 50/50 crop-share arrangement and later asked the farmer about a fixed cash rent. When the farmer suggested $150 per acre, Baumann researched the farm and local information and countered with $220 per acre. That episode explains the founders’ motivation; it is an anecdote, not evidence that one figure was a representative market rate or that the counteroffer reflected an independently appraised value.

The founders wanted landowners to have more information before negotiating. Baumann noted that a fair rate changes with commodity and input prices, operation size, and other variables. CashRent’s premise was to make more of those factors visible and create a place for landowners and potential tenants to meet.

How the original CashRent marketplace worked

The 2021 account described a web-based service that was free for landowners. A landowner could request a “CashRentstimate,” which paired an estimated cash-rent value with a soil-quality map, and then list the property. The estimate used county-level data and factors including productivity index, soil type, rainfall, and average temperature. It was a pricing reference, not a guaranteed appraisal, offer, or lease result; actual rent could vary with local demand, property specifics, and the terms negotiated.

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After a listing, the article said farmers within a 60-mile radius were notified and bidding opened within 24 hours. Farmers supplied profile information so landowners could assess prospective tenants. The highest bid did not automatically win: a landowner could weigh the bidder’s fit as well as the amount offered.

Under the fee model described in that 2021 article, a farmer paid CashRent 4% of the gross lease when a lease was executed. That is a historical description of the original service, not a statement of current fees.

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What CashRent’s performance figures do—and do not—show

The 2021 profile attributed two outcome claims to CashRent: about 90% of online auctions resulted in leases above the estimate, and landowners saw an average increase of more than 37% in return on investment (ROI), according to co-founder Brad Belser. The article did not provide a sample size, calculation method, or comparison group. These company-reported figures therefore describe what CashRent said about its results at the time; they do not establish that using an auction causes a particular rent increase or that an individual property will lease above its estimate.

CommonGround’s current listing page now advertises a 39.8% average cash-rent increase for listed landowners and says 90% of listings lease above the high end of its estimate. Those are company-published claims on an undated page, and the page does not provide methodology or independent validation. They should not be directly compared with the 2021 figures: the reported measures differ, and the available descriptions do not establish whether their underlying data or calculation methods are comparable.

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CashRent became CommonGround

A 2023 AgFunderNews report said CashRent had rebranded as CommonGround and raised $3 million in a seed round led by AgFunder, with participation from land-sector companies and investors. That report records a company milestone; it does not establish current financing or investor involvement.

CommonGround’s current marketplace page describes listings for farm and hunting ground. Landowners can receive offers, review tenant profiles, and choose a tenant; the company says the highest bid does not automatically win. The page lists tenant-paid site fees of 4% for farm ground and 15% for hunting ground. Because fees and platform terms can change, check the current listing terms before posting or making an offer.

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What CommonGround says is available now

CommonGround’s marketplace is described as open. Its separate digital land-management page describes a Ground Value Report drawing on soil data, yield history, and local market rates. It also lists lease, property, payment, communication, document, and reminder features as in development; those planned tools should not be treated as generally available services.

The current report’s described inputs can help a landowner frame a conversation, but they do not remove the need to check the particulars of a parcel and lease. For a useful comparison, ask what geography and time period an estimate covers, which property-level characteristics it includes, and how it accounts for crop, access, improvements, and lease terms. A rent estimate is one input into a negotiation, not a substitute for evaluating the agreement.

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How to judge a farmland cash-rent estimate

Cash rent is a fixed payment for use of farmland, unlike a crop-share arrangement in which the landowner receives an agreed share of crops or proceeds. The USDA Farm Service Agency uses a specific definition of a cash-rent tenant for certain ARC/PLC benefits and CRP contracts. Those program rules can affect eligibility and contribution requirements, so landowners and operators should consult current FSA guidance for their own circumstances rather than assume an ordinary lease label settles program treatment.

For ordinary lease decisions, compare the estimate with other relevant local information and consider the full arrangement, not just the headline dollar-per-acre figure. Tenant reliability, the land’s productivity, responsibilities for upkeep, payment timing, and lease length can all matter. If a marketplace advertises above-estimate outcomes, look for an explanation of the measure, sample, and comparison method before treating the percentage as a forecast for your land.

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