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Former Lakers Star Metta Sandiford-Artest Launches Tru Skye Ventures

Former Lakers star Metta Sandiford-Artest partnered with Stephen Stokols to launch Tru Skye Ventures, with a reported $100 million fundraising goal and a first investment in Barcode.
From TheFinanceBase Team2 min to read
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Former Los Angeles Lakers player Metta Sandiford-Artest, formerly known as Metta World Peace, partnered with former Boost Mobile CEO Stephen Stokols to launch Tru Skye Ventures in December 2024. The firm’s reported focus was sports technology, health and wellness, and—according to some launch coverage—digital media. Its reported $100 million fund size was a goal, not a confirmed amount raised.

Who launched Tru Skye Ventures?

Tru Skye Ventures was reported as a partnership between Sandiford-Artest and Stokols. Sandiford-Artest is the former NBA player who played for the Los Angeles Lakers under the name Metta World Peace. Stokols was described at the time of the launch as the former CEO of Boost Mobile.

The launch was reported on December 6, 2024. TechCrunch attributed key details, including the fund goal and its first formal investment, to Sportico. TechCrunch’s launch report

What did the firm plan to invest in?

Launch coverage described Tru Skye as targeting sports technology and health and wellness. AfroTech also listed digital media among the planned focus areas. These were reported areas of interest at launch, not a complete or verified account of the firm’s current investment strategy. AfroTech’s December 2024 report

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Was Tru Skye raising $100 million?

The $100 million figure was a stated target, not evidence that the firm raised or closed a fund of that size. In a 2025 interview with NBRPA Legends magazine, Sandiford-Artest described it as a goal: “The goal for Tru Skye is to be a $100-million fund.” He also said that he and Stokols had invested together through small special-purpose vehicles and wanted to develop that activity into a business model and launch the fund. The interview did not establish that the target was reached. NBRPA Legends magazine

What was Tru Skye’s first reported investment?

TechCrunch and AfroTech reported that Tru Skye’s first formal investment was in Barcode, a performance beverage company founded by former NBA performance director Mubarak Malik. The amount invested was not disclosed in the coverage. AfroTech’s report on Barcode

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What is known about the firm’s status now?

The December 2024 reports describe the launch and its intended focus; Sandiford-Artest’s 2025 interview restates the fund goal. These sources do not establish how much Tru Skye ultimately raised, its current investment activity, or a complete current portfolio. The launch announcement should therefore be read as a report of a planned venture firm and fundraising target, not confirmation of a completed $100 million fund.

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  • Material: Measuring 8.5 x 11 inches, our basketball scorebook is made of 80 gsm paper with smooth writing and clear colors, also lightweight and portable
  • Spiral-bound and Side-by-side Design: Allows for recording data for both teams at the same time. The Basketball Scorebook not only keeps track of scores, but also accurately tracks individual and team stats to analyze long-term performance trends
  • Includes Basic and Advanced Data Types: Record up to 15 players per page, while keeping track of each player's goals, free throws, rebounds, assists, caps, steals, turnovers and other data
  • Team Stats Tracker: Whether it's for a school team, an amateur league, or daily practice, this basketball scorebook is a stylish, professional way to keep all your basketball stats organized and easily accessible
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  • 35 Games Basketball Scorebook: perfect scorebook for scorekeepers wanting to track basketball stats throughout the season - track up to 35 games per score book for Adult, Youth, High School, Middle School, Little League basketball teams.
  • Manage Stats & Scoring: track your entire mens or womens basketball season by logging stats game by game. Keep track of stats such as points, personal fouls, technical fouls, field goals, free throws, time outs, running score as the game progresses, score by quarter, etc. Grab your ultimate scorebook and keep track of stats for your team for the upcoming season.
  • 15 Player Roster Spaces: one-page, spiral bound, side-by-side stat tracking layout to log 15 home and away players on each team roster per game.
  • Spiral Bound Side-by-Side Scorekeeping Book: log score and stats for both home and away teams without having to flip through pages. Simply close the score keeper book - one side for the home team and the other side for the away team.
  • Season Long Durable Construction: spiral bound, thick construction was built to last throughout the 35 game season. Comes with easy-to-follow scorekeeping instruction to help get you started in case it is your first time keeping score.
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Murray Sporting Goods Classic Basketball Scorebook - 35 Games Green Score Keeper Book | Stat Tracker Scoresbook for Youth Basketball (5)
  • 35 Games Basketball Scorebook: perfect scorebook for scorekeepers wanting to track basketball stats throughout the season - track up to 35 games per score book for Adult, Youth, High School, Middle School, Little League basketball teams.
  • Manage Stats & Scoring: track your entire mens or womens basketball season by logging stats game by game. Keep track of stats such as points, personal fouls, technical fouls, field goals, free throws, time outs, running score as the game progresses, score by quarter, etc. Grab your ultimate scorebook and keep track of stats for your team for the upcoming season.
  • 15 Player Roster Spaces: one-page, spiral bound, side-by-side stat tracking layout to log 15 home and away players on each team roster per game.
  • Spiral Bound Side-by-Side Green Scorekeeping Book: log score and stats for both home and away teams without having to flip through pages. Simply close the score keeper book - one side for the home team and the other side for the away team.
  • Season Long Durable Construction: spiral bound, thick construction was built to last throughout the 35 game season. Comes with easy-to-follow scorekeeping instruction to help get you started in case it is your first time keeping score.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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