October DealsAmazon USOctober deal check: compare before you payAmazon US: current deals, useful picks and tech finds.Check DealsSlow PC?RecommendedPC slow today? Run a repair scan before it gets worseResolve common Windows issues and optimize system performance.Scan NowOctober DealsAmazon USDeal season is back - check today's better picksAmazon US: current deals, useful picks and tech finds.See Picks×
Skip to content
The Finance Base
The Money Desk · Blog
Re:

Disney+ Lost 700,000 Subscribers After a Price Increase—What the Numbers Show

Disney reported 125 million Disney+ subscribers at the end of Q1 FY2025, down 700,000 from the prior quarter. Higher revenue per subscriber followed price increases, but Disney did not establish price as the sole cause of cancellations.
From TheFinanceBase Team3 min to read
Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

Disney+ had 125 million subscribers on December 28, 2024, down 700,000 from the previous quarter. Disney announced the figure on February 5, 2025, alongside revenue-per-subscriber increases that it linked partly to higher prices. The results show the decline followed price increases, but they do not establish that price alone caused all 700,000 cancellations.

How many subscribers did Disney+ lose?

Disney reported 125 million Disney+ subscribers at the end of its first quarter of fiscal 2025, which ended December 28, 2024. That was a sequential decrease of 0.7 million from the fourth quarter of fiscal 2024. The figure is for Disney+ alone, not Disney+ and Hulu combined. Disney’s Q1 FY2025 earnings release announced the result on February 5, 2025.

What does the price increase have to do with the decline?

Disney’s results put subscriber movement and pricing in the same quarter, but that is not proof that the price increase alone drove the cancellations. The company also reported higher average monthly revenue per paid subscriber for Disney+ in both domestic and international markets.

Disney+ measure Earlier reported figure Q1 FY2025 figure Disney’s explanation
Domestic average monthly revenue per paid subscriber $7.70 $7.99 Price increases, partly offset by a higher mix of promotional subscribers
International average monthly revenue per paid subscriber $6.78 $7.19 Price increases and higher advertising revenue, partly offset by promotional mix

These are average monthly revenue figures, not subscription prices or subscriber totals. Disney’s Q1 FY2025 earnings tables describe the factors affecting them. A change in average revenue per paid subscriber can reflect more than the advertised price, including promotional offers and, internationally, advertising revenue.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
#1 Best Overall
Hulu eGift Card - $100 - Hulu Green
  • A Hulu subscription offers unlimited streaming of today’s hottest shows with next-day air.
  • Watch This is Us, Empire, The Voice, plus get exclusive past seasons of Seinfeld, South Park, The Golden Girls, and more. Stream originals like the Emmy Award-winning The Handmaid’s Tale, get new movies all the time, and plenty of stuff for the kids—including every season of Curious George
  • Activate on your favorite supported devices to watch wherever you are. Limited Commercials and No Commercials plans available,
  • Live TV plan required. Regional restrictions, blackouts and additional terms apply.
  • No returns and no refunds on gift cards

What did Disney say about churn?

On Disney’s February 5, 2025 earnings call, CEO Bob Iger said the company expected churn to be “significantly greater” after recent price increases, but that results were better than expected. He was discussing Disney+ and Hulu together and described their subscription performance as modest growth; his comments should not be read as saying Disney+ itself grew in the quarter.

“We actually are very pleased with where we are sub wise for Disney+ and Hulu. As you know, we took prices up significantly, fairly recently, and expected the churn would be significantly greater, and it turned out we delivered numbers that were better than we had expected.”

Rank #2
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.

The statement appears in the Q1 FY2025 earnings call transcript. It gives management’s view of the combined Disney+ and Hulu outcome, not a separate explanation of Disney+’s 700,000 subscriber decline.

Did Disney+ subscribers recover in the following quarter?

Disney reported 126.0 million Disney+ subscribers in Q2 FY2025, an increase of 1.4 million from Q1. The company announced that result on May 7, 2025, in its Q2 FY2025 earnings release. It shows that the subscriber count rose in the next quarter; it does not establish what caused the earlier decline or show that price changes had no effect.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
Rank #3
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

How should the numbers be compared?

  • Quarter and date: The 125 million total is for December 28, 2024, and was announced February 5, 2025. It is a historical result, not a current subscriber update.
  • Service scope: The 0.7 million decrease and the later 126.0 million total are Disney+ figures. Iger’s churn comment covers Disney+ and Hulu together.
  • Geography: Disney reported separate domestic and international average monthly revenue per paid subscriber figures; do not treat either as a global subscriber count.
  • Metric: Subscribers count accounts, while average monthly revenue per paid subscriber measures revenue. One cannot be substituted for the other.

For background, Disney said it added nearly 7 million Disney+ core subscribers in fiscal Q4 2023. That figure comes from a different period and uses the company’s “core subscribers” terminology, so it is not a like-for-like comparison with the 125 million total in Q1 FY2025. See Disney’s Q4 FY2023 earnings release.

Quick Recap

Bestseller No. 1
Hulu eGift Card - $100 - Hulu Green
Hulu eGift Card - $100 - Hulu Green
Live TV plan required. Regional restrictions, blackouts and additional terms apply.; No returns and no refunds on gift cards
$100.00
Bestseller No. 2
Bestseller No. 3
Bestseller No. 4
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
Gift Cards are shipped active and ready for use.
$206.95
Bestseller No. 5
Best Value
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Rank #4
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
  • Gift Cards are shipped active and ready for use.
  • This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
  • To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
  • To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
  • Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

Leave a Reply

Your email address will not be published. Required fields are marked *

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

More post from the Money Desk

  1. The Money DeskBlogTheFinanceBase09 OCT 267 minMortgage Escrow FAQs: Taxes, Insurance, Shortages, and Refunds
  2. The Money DeskBlogTheFinanceBase09 OCT 265 minHow Mortgage Escrow Accounts Work and What Homeowners Pay For
  3. The Money DeskBlogTheFinanceBase09 OCT 265 minHow to Read a Stock Chart, Volume and Market-Cap Data
Recommended PC Tool
Recommended PC Tool
Outdated Drivers Are Slowing You DownFree scan - exact matches
Windows Errors? Fix Them Before They SpreadFree repair scan

Two free Windows tools

One Free Minute Could Fix That PC

Before you go - each of these free tools takes about a minute and tackles what quietly slows a Windows PC down.

Special offer. View Outbyte info, uninstall instructions, EULA, and Privacy Policy.