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Disney+, Hulu and ESPN-Related Plans Are Raising Prices in October 2026

Disney’s 2026 U.S. price changes apply to new subscriptions from August 20 and to earlier subscribers in a billing cycle on or after October 21. Check your plan and renewal date for the amount that applies to you.
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For U.S. subscribers who signed up before August 20, 2026, Disney says updated prices will take effect with a billing cycle on or after October 21, 2026. New subscriptions have used the updated rates since August 20. The exact amount depends on your plan, and the effective date can vary with your account’s billing cycle. [Disney+ Help Center]

When does the Disney+ price increase take effect?

Disney’s U.S. plan information says the updated subscription prices began for new subscribers on August 20, 2026. If you subscribed before that date, the change applies in a billing cycle on or after October 21, 2026. The date on your own bill may depend on your renewal schedule, so check your account’s plan and next billing date rather than assuming every customer is charged on October 21. [Disney+ Help Center]

This schedule is for the United States; it should not be applied to subscriptions in other countries.

How much more will I pay for Disney+ and Hulu?

The available official plan-page text confirms the timing but does not provide a complete current old-and-new price table. Contemporary coverage reports that increases affect Disney+, Hulu, and some bundles, but the specific monthly changes for each plan are not established here. [CBS News, September 23, 2026]

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Before budgeting for the change, match the notice in your account to the plan you actually have. Compare its exact name, whether it includes ads, whether it is standalone or bundled, its current monthly charge, and the new amount shown in Disney’s current plan information or your subscriber notice. Avoid using an older price schedule to calculate a 2026 increase.

Which services and bundles are affected?

Current reporting identifies Disney+, Hulu, and certain bundles that include ESPN Select as affected by the changes. It does not establish that every plan containing an ESPN-branded service has the same increase. [CBS News, September 23, 2026]

ESPN+ and ESPN Select are not interchangeable plan names

Disney introduced ESPN Select and ESPN Unlimited as direct-to-consumer plan names in 2025, describing ESPN Select as the tier existing ESPN+ subscribers would receive. That naming history matters when comparing older ESPN+ rates with current bundle descriptions: an older ESPN+ price is not a current ESPN Select price. [The Walt Disney Company, May 13, 2025]

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What older Disney price figures can—and cannot—tell you

Disney’s 2023 U.S. schedule listed Disney+ Premium at $13.99 per month, Hulu Basic with ads at $7.99 per month, ESPN+ at $10.99 per month, and the Trio Basic bundle at $14.99 per month, effective October 12, 2023. These are dated historical prices, not the rates for October 2026. [The Walt Disney Company, 2023 earnings presentation]

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The 2023 adjustment confirms that Disney made a U.S. price change in October that year; it does not prove that every plan has increased every October. For the present change, use the 2026 plan name and price shown in your account or Disney’s current U.S. plan information.

How to check what your next bill will be

  1. Open your Disney account and go to the subscription or plan details for the service or bundle you pay for.
  2. Record the exact plan name, whether it includes ads, and whether it is a standalone subscription or bundle.
  3. Check the next billing date and any price-change notice in your account or subscriber email.
  4. Compare the stated new monthly amount with your current charge; do not substitute a price from a prior-year announcement.
  5. If you subscribed through a third party, check the billing account that manages your subscription, since the charge and renewal details may appear there.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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