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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →Discord’s Orbs are virtual rewards users earn by completing opt-in advertising experiences called Quests. They can be redeemed for Discord digital items, including Nitro credits and profile cosmetics. Discord first tested Orbs with a small group in May 2025, then announced a global launch in July. The product gives advertisers a standardized incentive and gives Discord another way to connect ad engagement with its Shop and subscriptions. It arrived amid IPO speculation; reports in January 2026 said Discord had confidentially filed to go public, but did not establish that a listing was certain.
What are Discord Orbs?
Orbs are a Discord-controlled virtual reward earned by completing eligible Quests. Users spend them in Discord’s Shop on digital goods such as Nitro credits, profile badges, avatar decorations, profile effects, and other cosmetics. Discord’s global launch announcement described Orbs as a way to redeem rewards within Discord, not as cash or cryptocurrency.
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The cited announcements describe an in-platform redemption currency and do not describe cash-out, transfers between users, or external trading. The Shop’s catalog and the number of Orbs required for an item can change, so a redemption value should be checked in the app rather than treated as a fixed exchange rate.
How do Quests and Orbs work?
Quests are Discord’s opt-in, reward-based advertising format. A campaign may ask someone to watch a video, try or play a game, or complete another advertiser-defined action. The user receives the Quest’s stated reward after completing the required action and any applicable verification.
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- Unleash more fun chatting and hanging out with friends on Discord with Nitro!
- Get access to all Nitro perks, including HD streaming, custom emojis, bigger file uploads, and more.
- A great gift for yourself and your favorite folks on Discord. Nitro gift card codes are easy to use and never expire.
- Available in 1, 3, 6, and 12 month amounts. Cannot be redeemed for the Nitro Basic plan.
- Gift card code will be delivered via email. No returns or refunds on Discord Nitro gift card codes. Terms apply.
- Find an eligible Quest. Discord presents promotional experiences to eligible users; the original PC rollout placed Quests in the lower-left area of the app.
- Accept it and review the task. Check what the advertiser is asking you to do and what reward the Quest offers.
- Complete the action. This may mean watching a video or engaging with a game. The exact requirement depends on the campaign.
- Receive Orbs. Discord applies the reward after the task is recorded as complete.
- Redeem in the Shop. Choose from the items available to your account and region at that time.
The advertiser generally funds the campaign and defines the desired action; Discord supplies the standardized reward layer. That means the user’s reward need not be a product or item supplied by the advertiser. Discord said Orbs could let advertisers launch campaigns without designing a separate reward for each one.
The format began on PC and was not available on gaming consoles in the initial coverage. Discord later expanded Quests with mobile Video Quests and other formats, so the original PC description is not a complete account of the product today. Access can still depend on the account, campaign, device, and location; global availability does not mean every Quest appears for every user.
What can users redeem Orbs for?
Discord’s July 2025 global announcement listed Nitro credits, an Orbs-exclusive profile badge, a matching profile effect and avatar decoration, and other Shop collections and cosmetics. These are digital Discord benefits, not a general-purpose balance.
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- Unleash more fun chatting and hanging out with friends on Discord with Nitro!
- Get access to all Nitro perks, including HD streaming, custom emojis, bigger file uploads, and more.
- A great gift for yourself and your favorite folks on Discord. Nitro gift card codes are easy to use and never expire.
- Available in 1, 3, 6, and 12 month amounts. Cannot be redeemed for the Nitro Basic plan.
- Gift card code will be delivered via email. No returns or refunds on Discord Nitro gift card codes. Terms apply.
An early example reported by TechCrunch on May 28, 2025 was three free days of Nitro for 1,400 Orbs. That is a historical example, not a guaranteed current rate. The same report described Nitro as typically costing $10 per month at that time; that historical price should not be read as Discord’s current 2026 price.
The current item list, Orb cost, and eligibility are best checked in the Discord Shop. The cited materials do not establish universal rules for Orb expiration, refunds, eligibility by age or country, or what happens when a Quest fails mid-task. Users should rely on the current in-app terms and support information for those details.
Why is Discord adding rewards to advertising?
To make ads feel like optional activities
Instead of inserting a conventional banner into a conversation, Quests ask users to choose whether to take part in a branded activity. Discord’s approach is especially legible for gaming audiences: trying a game or watching its trailer can resemble an optional objective, while the reward gives the user a reason to finish. It is still advertising and still monetizes attention, but it is distinct from an ordinary ad placed in the message stream.
To give advertisers a ready-made incentive
A shared reward currency can reduce the work of creating a bespoke item for every campaign. Discord’s Quests advertising page invites advertisers to explore its solutions and contact its team. A high completion rate may help a campaign deliver its requested action, but completion alone does not show that a user installed a game, bought something, or became a lasting customer.
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- Unleash more fun chatting and hanging out with friends on Discord with Nitro!
- Get access to all Nitro perks, including HD streaming, custom emojis, bigger file uploads, and more.
- A great gift for yourself and your favorite folks on Discord. Nitro gift card codes are easy to use and never expire.
- Available in 1, 3, 6, and 12 month amounts. Cannot be redeemed for the Nitro Basic plan.
- Gift card code will be delivered via email. No returns or refunds on Discord Nitro gift card codes. Terms apply.
To connect ads with the Shop and Nitro
Orbs link an advertiser’s campaign to Discord’s own digital-goods ecosystem: a user completes an ad experience, earns a reward, and may spend it in the Shop or sample Nitro through a credit. That creates a potential monetization loop in which Discord can sell campaign access to advertisers while exposing users to paid features and cosmetics. It is a plausible product strategy, not evidence that Orbs have caused sustained Nitro subscription growth.
What results has Discord reported?
The figures below are company-reported and should be treated as indicators of Discord’s own measurement, not as independently audited advertising results.
- Quest acceptance: TechCrunch reported that Discord cited more than 70 Quests reaching a 10% acceptance rate over the preceding year as of the May 28, 2025 Orbs announcement. The figure was attributed to Discord and does not, by itself, establish downstream purchases or advertiser return.
- Shop activity during the beta: Discord said a seven-week beta generated millions of Orbs earned and redeemed, and that first-time Shop purchasers increased 16 times. It also said 79% of first-time Shop buyers in that beta were first-time purchasers. The announcement did not provide an absolute participant count or enough methodological detail to determine the metric’s denominator, comparison, or persistence after the beta.
- Quest completion: In a March 9, 2026 announcement, Discord reported a 96% median Quest ad-completion rate based on its internal data from December 2025. A median completion rate is not a measure of installs, sales, or lasting interest, and it is not an independent industry benchmark.
- User sentiment: Discord’s global launch announcement cited a September 2024 user survey in which 82% of respondents wanted a virtual currency and 46% said one would improve their Discord experience. It also said more than 50% of users who had seen or interacted with a Quest in the prior month said Quests improved their experience. These are survey findings reported by Discord; the announcement does not establish that they represent every Discord user.
How did Orbs go from experiment to launch?
Discord announced Orbs on May 28, 2025 as a limited experiment rolling out to a small group. On July 14, 2025, it announced a global launch and said Orbs were available to more than 200 million monthly active users. That audience figure is Discord’s own corporate claim, not a public-company filing metric. The distinction matters: the May announcement described a test; the July announcement described a broader product launch.
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How has Discord’s advertising product expanded?
Orbs sit within a growing set of ad formats rather than defining the whole advertising product. Discord announced mobile Video Quests and Arena Quests on October 2, 2025, alongside measurement partnerships with AppsFlyer and Gamesight. In March 2026, it announced Instant Play Quests, which use cloud streaming to let users try games without downloading or installing them. Discord’s announcement on game growth also reported the 96% median completion rate described above.
Taken together, the additions point toward an advertising stack focused on rewarded engagement, game discovery, measurement, and conversion—not simply banner placement in chats. Measurement partnerships may help advertisers evaluate campaigns, but the public announcements do not establish that a particular attribution method guarantees a sale or install.
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What is the IPO connection, and what is confirmed?
Orbs were introduced against the backdrop of possible IPO preparations, but the available reporting does not prove that a listing caused Discord to create them or that the ad product is a condition of going public.
- March 2025: Earlier reporting said Discord had met with investment bankers about preparations for a possible IPO. This was exploratory, not a filing or a commitment.
- May 2025: TechCrunch framed the Orbs experiment as part of Discord’s effort to demonstrate that advertising could scale. That was a reported interpretation of the timing, not proof of a direct causal link.
- January 2026: Bloomberg, in a report carried by Reuters, said Discord had confidentially filed for a U.S. IPO and was working with Goldman Sachs and JPMorgan. The reporting also said the company could still delay or abandon a listing.
As of August 16, 2026, the cited material establishes a report of a confidential filing, not a completed IPO, a public S-1 filing, a final offering date, or a guarantee that Discord will list. A confidential filing is not the same thing as a public offering.
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What should users, advertisers, and Discord watch?
For users: value, choice, and trust
- Quests are presented as opt-in experiences, but users still trade attention and time for platform rewards.
- Reward value and availability can change, and the catalog may create pressure to complete more ads or spend in the Shop.
- Some users may welcome cosmetics or limited Nitro access without paying directly; others may see the format as a shift away from Discord’s community-centered identity.
- Nitro subscribers may question the value of participating if the rewards are more useful to people who do not already pay.
- Privacy settings, age rules, regional eligibility, and Quest-specific terms should be checked in Discord’s current controls and documentation; the cited announcements do not settle all of these questions.
For advertisers: completion is only one stage
A campaign should be judged against its actual objective—awareness, a game trial, an install, a community join, or a purchase—not completion alone. Advertisers evaluating Quests would want to understand audience fit, opt-in and completion rates, cost per completed action, downstream conversion, attribution, platform reach, and whether Orbs or a custom reward best fit the campaign. A user can finish a Quest solely to collect Orbs and then take no further action.
For Discord: balancing monetization and product identity
More campaigns could create revenue and help users discover games, but too many could cause fatigue. Standardized Orbs make campaigns simpler to run, while advertiser-specific rewards may feel more distinctive. Nitro credits could encourage trial and later subscription, but might also replace a short-term paid purchase. Better measurement can help campaign performance while raising user sensitivity about tracking. Discord’s long-term challenge is to scale the advertising business without weakening the trust and community experience that make its audience valuable.
Quick Recap
Sources
- Discord’s May 2025 announcement of Orbs and Quest measurement
- Discord’s global Orbs launch and beta results
- TechCrunch’s report on the Orbs experiment
- Discord’s announcement of mobile Video Quests, Arena Quests, and measurement partners
- Discord’s announcement of Instant Play Quests and game-ad results
- TechCrunch’s January 2026 IPO-timing report
- Bloomberg’s report on Discord’s confidential filing, carried by Bloomberg Tax
- Reuters reporting on the confidential U.S. IPO filing
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