Yes—but the often-quoted 94% figure refers to NVIDIA’s share of PC graphics add-in-board shipments in Q2 2025, not 94% of every GPU, every graphics card sold to consumers, or the GPUs already in use. Jon Peddie Research (JPR) reported 11.6 million add-in boards shipped that quarter, up 27.0% from Q1. The figure is now historical: a September 2026 report citing JPR put NVIDIA at about 90% of desktop add-in-board shipments in Q2 2026.
What does NVIDIA’s 94% share actually measure?
The figure describes the vendor mix of PC graphics add-in boards (AIBs)—discrete graphics cards shipped into the market—during Q2 2025. HotHardware reported the 94% NVIDIA and 6% AMD split while summarizing JPR’s data. JPR’s own release reported the quarterly share changes: NVIDIA gained 2.1 percentage points, AMD lost 2.1 points, and Intel was unchanged at the displayed precision of 0.0%. HotHardware’s September 3, 2025 report and JPR’s September 2, 2025 AIB release cover the figure.
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It is a shipment-share statistic, not a count of graphics cards bought by end users during the quarter, a measure of the installed base, or a test of which product is best. The 94% headline also does not mean NVIDIA had 94% of all graphics processors in PCs: laptops and systems using integrated graphics are outside the AIB denominator.
How many graphics cards shipped, and how did the vendors move?
JPR counted 11.6 million PC graphics add-in boards shipped in Q2 2025, a 27.0% increase quarter over quarter and 22.2% increase year over year. The reported vendor-share movements were changes in percentage points, not percent changes in units.
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| Measure | Q2 2025 result | How to read it |
|---|---|---|
| AIB shipments | 11.6 million | PC add-in boards shipped during the quarter |
| Quarter-over-quarter shipments | +27.0% | Change in total AIB shipment volume from Q1 2025 |
| Year-over-year shipments | +22.2% | Change in total AIB shipment volume from Q2 2024 |
| NVIDIA share | 94% reported; +2.1 percentage points quarter over quarter | The 94% split was reported by HotHardware summarizing JPR; JPR reported the change |
| AMD share | 6% reported; -2.1 percentage points quarter over quarter | The 6% split was reported by HotHardware summarizing JPR; JPR reported the change |
| Intel AIB share change | 0.0 percentage points quarter over quarter, as displayed by JPR | A flat reported change does not establish that no Intel products existed |
The vendor split and JPR’s shipment figures are different kinds of information: the 94% and 6% are shares, while 11.6 million is the total shipment volume. Do not apply the 94% to a different GPU total or treat the share-point changes as unit growth.
Does the 94% include integrated graphics?
No. JPR publishes a separate, broader PC GPU measure that covers integrated as well as discrete graphics. For Q2 2025, it reported 74.7 million total PC GPU units, up 8.4% quarter over quarter and 4.9% year over year. That broader total is not the denominator for the 94% AIB share. JPR also reported 66.9 million PC CPU shipments in the same broader release; CPU shipments are a separate measure, not a graphics-card count. See JPR’s Q2 2025 overall PC GPU release.
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Why did shipments rise, and what did “panic” mean?
JPR described unusual pricing and stock conditions in the AIB market. Its president, Dr. Jon Peddie, said midrange and entry-level AIB prices dropped while high-end prices increased, and that most retail suppliers ran out of stock—conditions he called unusual for a second quarter. He suggested that expected tariffs and buyers trying to get ahead of them could explain the higher prices.
In a separate release about the overall PC GPU market, JPR described tariff and supply-chain uncertainty and forecast that worried consumers might pull back. These remarks provide context for the “panic” and “confusion” framing, but they do not demonstrate that tariff expectations caused the 27.0% AIB shipment increase or NVIDIA’s share gain. JPR did not establish that the 94% share itself resulted from panic buying. The releases report market observations and an interpretation, not an isolated causal test.
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Is NVIDIA’s 94% share still current?
No. Treat 94% as a Q2 2025 historical snapshot, not a current share estimate. A September 2026 Tom’s Hardware report citing JPR put NVIDIA at about 90% of desktop AIB shipments in Q2 2026. Separately, JPR’s June 2026 release said NVIDIA’s share fell 0.4 percentage points quarter over quarter in Q1 2026; that is a change, not the share level for that quarter. The figures also refer to specific periods and AIB market definitions, so they should not be blended into a single continuous current estimate. Sources: Tom’s Hardware’s September 2026 Q2 2026 report and JPR’s June 10, 2026 Q1 2026 release.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What does the figure mean if you are choosing a graphics card?
Market share can describe vendor presence, but it cannot decide whether a particular card is good value for your needs. The shipment data does not compare individual models’ price, performance, power draw, memory, dimensions, or availability. A buyer should compare those factors for the intended games or workloads and confirm that a card fits the PC and power supply. The Q2 2025 market-share figure alone is not evidence that a specific GeForce RTX card—or any other card—is the right purchase.
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