Yes. BRANDED announced in September 2024 that it had agreed to acquire Heyday and form Essor; the announcement says Essor was established in August 2024 after the acquisition. The planned merger is therefore not an upcoming event in the documented timeline. The announcement does not establish Essor’s current operating status or ownership in 2026.
What happened to BRANDED and Heyday?
BRANDED and Heyday combined under the Essor name. In a September 5, 2024 company announcement distributed by Business Wire, BRANDED said it had reached an agreement to acquire Heyday and form Essor. The announcement’s “About Essor” section says Essor was established in August 2024 after the acquisition. Heyday’s LinkedIn post also described the agreement and formation as the organizations joining as one team.
The announcement names The Raine Group as Heyday’s exclusive financial adviser. It does not disclose the purchase price.
Why did the companies combine?
The companies described Essor as a digital-first consumer products platform intended to bring together complementary capabilities. In the announcement, Heyday’s strengths are technology and retail expansion; BRANDED’s are operations, product development and global expansion. That was the companies’ stated rationale, not evidence that the combination achieved those aims.
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- 2026 Bluetooth 5.4 Technology : The wireless earbuds use the bluetooth 5.4 chipset. There is a faster and more stable signal transmission and has successfully achieved low latency without interruption. With a range of up to 15 m, whether you are at home, in the office, or on the road, you don't have to worry about disconnection of the bluetooth earbuds. Automatic pairing & compatible with multiple devices.
- More Outstanding ENC Noise Reduction: Powered by dual 14.2 mm low-distortion composite dynamic drivers and a built-in high-resolution decoder, these wireless headphones deliver immersive, high-fidelity sound with AAC and SBC support.Advanced ENC call noise cancellation ensures crystal-clear voice quality, even in noisy environments—bringing you a truly elevated audio experience with the A90 noise-cancelling earbuds.
- LED Power Display & Easy Touch Control: The smart LED display keeps you informed of the remaining battery of both the charging case and wireless earphones, giving you full control over your listening time wherever you go. Simply tap the earbuds wireless bluetooth to control music playback, manage calls, or wake your voice assistant—hands-free convenience, no phone needed.
- 36 Hours Playtime & Faster Charging: Enjoy 6–8 hours of uninterrupted listening on one charge, with up to 36 hours of total battery life when used with the charging case. The Type-C fast charging design delivers safer, more efficient power, keeping your noise cancelling headphones ready whenever you need them.
- Ergonomic & IP7 Waterproof: Thanks to an ultra-light nano coating, these true wireless earbuds are IP7 waterproof and dustproof—perfect for workouts or outdoor adventures. The ergonomic in-ear design and soft silicone tips provide a secure, comfortable fit while keeping outside noise out, letting you immerse yourself fully in your music.
BRANDED co-founder and CEO Pierre Poignant, named to become Essor’s CEO, called the acquisition a “significant milestone” toward building a leading digital-first consumer packaged goods company. Heyday co-founder and CEO Sebastian Rymarz, named to become Essor’s president, said the combination strengthened the platform and balance sheet and positioned it to pursue digital-native brand acquisitions. These are statements from the transaction announcement, not independent assessments of the results.
Which brands and sales channels were named?
The announcement listed Boka, Puracy, ZitSticka, FreshCap, OTOTO Design, Viking Revolution, Iron Flask, Fullstar, numnum and Key Nutrients among Essor’s brands. It said the portfolio reaches consumers through online marketplaces, direct-to-consumer sales and retail. Amazon is one marketplace in that mix; the companies’ announcement did not describe the portfolio as Amazon-only.
Rank #2
- Powerful Deep Bass Sound: Kurdene true wireless earbuds have oversized 8mm drivers ,Get the most from your mixes with high quality audio from secure that deliver powerful sound with boosted bass so you can lose yourself in your favorite songs
- Ultra Light Weight ,Comfortable fit: The Ear Buds Making it as light as a feather and discreet in the ear. Ergonomic design provides a comfortable and secure fit that doesn’t protrude from your ears especially for sports, workout, gym
- Superior Clear Call Quality: The Clear Call noise cancelling earbuds enhanced by mics and an AI algorithm allow you to enjoy clear communication. lets you balance how much of your own voice you hear while talking with others
- Bluetooth 5.3 for Fast Pairing: The wireless earbuds utilize the latest Bluetooth 5.3 technology for faster transmission speeds, simply open the lid of the charging case, and both earphones will automatically connect. They are widely compatible with iOS and Android
- Ergonomic & Portable: Tested on 1,000+ people for a secure, all-day fit. Includes 3 sizes of silicone ear tips.We recommend using a standard 5V USB charger (5V/1A). Fast chargers are not required. Always ensure the charging port and earbuds are completely dry before charging.
What financial figures did the announcement report?
The figures below are company-reported in the 2024 announcement. It did not provide detailed measurement periods or independent verification, so they should be treated as claims made at the time, not audited current results.
| Figure | What the announcement said |
|---|---|
| Annual revenue | Approximately $400 million; the announcement did not give a measurement period. |
| Social views | More than one billion; no methodology or measurement period was provided. |
| Best sellers | Hundreds; no counting method or period was specified. |
| Boka growth | More than 300% growth since its acquisition in 2022; the announcement did not define the growth measure. |
| Puracy sales | More than 20 million bottles sold since inception. |
| Capital raised | More than $400 million raised by Essor and its predecessors; the announcement did not break out the amount by company or financing type. |
The announcement also said Essor secured new equity investment and a new credit facility, but did not give amounts or terms. It stated no acquisition price. Revenue and capital figures do not establish what BRANDED paid for Heyday.
Rank #3
- [Ultra-Lightweight Ear Buds Designed for Small Ears] Each earbud weighs only 3.7g and features a compact, ergonomic in-ear design made especially for small ears. Secure, low-profile, and comfortable for workouts, all-day wear or overnight sleeping.The ultra-slim profile sits flush in your ear with no hard edges poking or rubbing, so you can even sleep on your side without discomfort.
- [Immersive Stereo Sound with TOZO OrigX Technology] TOZO OrigX tuning delivers clear vocals, balanced mids, and natural stereo sound for music, podcasts, and videos.
- [Long Battery Life for Daily Use] Get up to 7 hours of playtime on a single charge, with up to 32 hours total using the charging case—ideal for workdays, commuting, and extended listening sessions.
- [Bluetooth 5.3 & Stable Connection] Bluetooth 5.3 provides fast pairing, stable wireless performance, and reduced dropouts as you move around home or office.
- [Deep Bass with Clear Vocals] High-performance drivers produce punchy bass while keeping vocals clean and detailed for everyday listening.
Who was named to lead Essor?
At formation, the announcement named Pierre Poignant as CEO, Sebastian Rymarz as president and Ben Kaminski as chairman. These are the roles announced in 2024, not confirmation of their current positions.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is known about Essor now?
The documented announcement establishes the 2024 combination and the company’s stated plans and figures at that time. It does not establish Essor’s later performance, present ownership, current leadership or operating status in 2026. Those details should not be inferred from the formation announcement alone.
Quick Recap
Rank #4
- [Hybrid Active Noise Cancelling] With a maximum noise reduction depth of 45dB, Immerse yourself in your music without any distractions from the outside world and focus on what matters most -- your music.
- [6 Microphone Call & ENC Ambient Noise Reduction] Enjoy crystal clear call quality even in noisy environments, as the earphones actively filter out background sounds. Stay connected and enjoy seamless communication wherever you go.
- [Transparent Mode] Stay aware of your surrounding when needed, allowing you to hear important sounds without taking off your ear buds, making it safer for outdoor activities.
- [Stereo Bass Sound] These Earbuds features built in 10mm drivers and an exclusive OrigX Acoustic 2.0 sound technology, delivering deep, rich bass and precise audio clarity, allowing you to enjoy music, movies, and calls with enhanced overall experience.
- [32EQs Options & Exclusively Sharing Zone] Tailor the sound with the TOZO app further, which allows you to adjust bass levels, music style, and noise cancellation modes to your liking, and experience the joy of sharing your customized EQ with global audiophiles in EQ zone.
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