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According to a 2017 report citing RedSeer Consulting, wines, spirits and related alcohol accounted for 80% of revenue in India’s duty-free retail segment at the time. That supports the headline’s claim as a description of the market then—not as a current statistic. The report’s market forecast ran through 2025, and the sources available here do not establish whether it came true.
What the 2017 report said about alcohol sales
Ananya Bhattacharya’s report, originally published by Quartz and republished by Scroll.in on November 25, 2017, described alcohol as the leading category in Indian airport duty-free retail. It attributed an 80% revenue share for wines, spirits and related alcohol to RedSeer Consulting. The figure describes the segment as reported in 2017; it should not be read as a current share.
The story also said more than 80% of duty-free customers were Indian travelers. That, too, is a historical estimate—not a measure of today’s customer mix. Read the 2017 report on Scroll.in.
Market size and airport figures were estimates, not current rankings
RedSeer estimated India’s duty-free market at $200 million in 2017 and projected it would exceed $800 million by 2025, describing a 20% compound annual growth rate through that year. Since the forecast period has passed, those numbers are best understood as what the report predicted; the cited report does not verify the eventual market size.
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The report identified Delhi’s Indira Gandhi International Airport (IGIA) and Mumbai’s Chhatrapati Shivaji International Airport (CSIA) as leading duty-free destinations. It cited estimated sales of Rs 300 crore at IGIA and Rs 250 crore at CSIA, alongside annual passenger volumes of 55 million and 45 million, respectively. These are figures reported in 2017, not current sales or a current airport ranking.
What the report expected shoppers to buy next
RedSeer executive Shubham Anand expected confectionery, including chocolate, and cosmetics to gain share while liquor remained significant. He described the anticipated shift by saying, “The basket mix will change.” The report also characterized electronics as unlikely to grow, citing competition, rent and space constraints. These were outlooks voiced in 2017, not verified descriptions of current airport retail.
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The report described pre-ordering goods for collection on return as the most popular shopping method at the time. It did not establish whether that remains the case or provide current pickup details. For a present-day purchase, check the relevant airport or retailer for current stock, pricing, promotions, ordering availability and collection arrangements rather than relying on the old market snapshot.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What Indian customs guidance says about bringing alcohol into India
Duty-free shopping does not by itself determine what a traveler may bring into India without paying customs duty. The Central Board of Indirect Taxes and Customs (CBIC) 2026 passenger guidance says alcoholic liquor or wines exceeding 2 litres are outside the free allowance. It also says passenger free allowances cannot be pooled. This is inbound Indian customs guidance, not a blanket permission to carry any quantity, and a traveler’s circumstances and applicable conditions matter.
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Before travel, consult the CBIC passenger guidance and the CBIC international travelers page, which lists Baggage Rules, 2026 and passenger declaration resources and was last updated July 18, 2026: international travelers. Confirm the rules that apply to your journey; do not assume that a purchase made duty-free is automatically within the Indian inbound free allowance.
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