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Crust Pizza Launches Lunch Piadina Sandwiches Across More Than 130 Stores

Crust’s Lunch Piadina sandwiches launched in five varieties, with Retail Food Group reporting a rollout to more than 130 stores. Current availability and prices depend on location.
From TheFinanceBase Team2 min to read
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Crust Pizza’s Lunch Piadina is a folded sandwich made with the chain’s signature pizza dough. Retail Food Group said the five varieties launched across more than 130 stores, but that was a launch-time company claim—not confirmation of current availability everywhere. Crust’s Australian menu now labels Piadina “AVAILABLE AT LUNCH ONLY” and asks customers to select a location to check availability and pricing.

What is a Crust Lunch Piadina?

Crust describes the Piadina as “part pizza, part sandwich”: its signature pizza dough is folded around lunch ingredients, made to order and served with dipping sauces. The product launch was framed as a new single-serve lunch option.

What were the five Crust Piadina flavours?

Variety Launch ingredients Main flavour direction
Crust Deli Prosciutto, bocconcini, mortadella, cucumber, pickled red onion, mixed leaves and truffle aioli. Deli meats with truffle aioli.
Pepperoni Caprese Pepperoni, bocconcini, tomato, fresh baby spinach, pesto aioli and hot honey. Pepperoni, pesto and sweet heat.
Sicilian Chicken House-roasted chicken, roasted green capsicum, pickled red onion, bocconcini, garlic aioli, mixed leaves and a lemon wedge. Roasted chicken with garlic aioli and lemon.
Garlic Lamb & Feta House-roasted Mediterranean lamb, feta, garlic aioli, cucumber, mixed leaves, tomato and a lemon wedge. Mediterranean lamb, feta and garlic.
Beef Brisket Dip Slow-cooked beef brisket, sharp Swiss cheese, caramelised onion, shallots and garlic aioli, served with house-made jus. Brisket and Swiss with jus for dipping.

These are the ingredients described in the launch announcement; it does not provide nutrition comparisons or establish dietary suitability. For allergen or dietary questions, contact the selected store.

What did “nationwide” mean at launch?

Retail Food Group said the Piadina was launching across “more than 130 stores nationwide.” The announcement page does not establish an exact calendar launch date, and its wording does not define the geographic scope of “nationwide.” Treat the figure as the company’s description of the rollout at launch, not a current store count or a promise that every Crust location carries the sandwiches. Retail Food Group’s launch announcement contains the rollout claim; QSR Media Australia also reported on the launch and varieties.

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How to check whether a local Crust serves Piadina

  1. Open the Crust Australia ordering menu.
  2. Select the location you want to order from.
  3. Check the menu for Piadina and review the location-specific price and availability shown for that store.

The current menu marks Piadina “AVAILABLE AT LUNCH ONLY.” Because Crust directs customers to select a location for pricing and availability, the local menu is the practical check before ordering.

What Crust said about the lunch opportunity

Crust Pizza Marketing Manager Zak Marr said lunch accounts for 25% of daily sales in the Quick Service Restaurant category. That is Marr’s attributed claim: the announcement does not identify an underlying dataset, geography or methodology, so it should not be read as an independently verified market statistic. Marr also said company consumer testing scored the product highly, but no sample size, method or score was supplied.

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