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Breitling’s Gallet Acquisition: What Changed and What’s on Sale Now

Breitling’s Gallet acquisition was part of a multi-brand strategy. Gallet relaunched in September 2026 with four collections, including a Classics line powered by Breitling’s B09 caliber.
From TheFinanceBase Team3 min to read
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Breitling acquired historic Swiss watch brand Gallet in March 2025 as part of a plan to build a multi-brand watch group. Gallet relaunched on September 3, 2026, with four collections and watches listed on its official US site from $2,900 to $6,700. The launch also updated the original expectations about pricing and movements: those 2025 comments described plans at the time, not the specifications and prices of today’s collection.

Why did Breitling acquire Gallet?

Breitling announced the acquisition in March 2025. It presented Gallet, a Swiss watch name founded in 1826, as a way to reach buyers looking below Breitling’s price tier. Universal Genève, which Breitling acquired in 2023, was positioned above Breitling. Together, the brands form a portfolio intended to cover different customers and price levels; the strategy itself does not guarantee sales or market success.

In an interview with Fratello, Breitling CEO Georges Kern described Gallet as a sister brand with its own identity and target customer, while benefiting from Breitling boutiques and distribution. The acquisition price and exact transaction terms have not been disclosed in the cited coverage.

What changed between the 2025 plan and the 2026 relaunch?

When the acquisition was announced, Kern said Gallet watches were expected to cost slightly less than CHF 3,000 to around CHF 5,000. He also said Breitling in-house movements were not then planned for the brand and that the watches would not receive COSC certification. Those were announcement-era expectations, not final specifications or prices for the relaunched line.

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#1 Best Overall
Sale
Breitling Superocean Heritage B20 Automatic Blue Dial Watch UB2010161C1S1
  • Breitling Superocean 42mm Heritage B20 Automatic Blue Dial Watch UB2010161C1S1

Gallet’s official press lounge announced the relaunch on September 3, 2026. The release says Breitling manufactures the watches and provides technical, distribution, and after-sales infrastructure. One clear difference from the initial movement plan is the Gallet Classics collection, which uses Breitling’s hand-wound B09 manufacture chronograph caliber.

What collections and prices are available now?

Gallet’s official US collection page lists four collections. The prices below are US site listings, not universal prices or an independent assessment of value; check the official page for current prices and availability before buying.

Rank #2
Breitling Avenger Chronograph 45mm Mens Blue Watch
  • Breitling Avenger Chronograph Automatic Blue Dial Men's Watch A13317101C1X1
Collection or listed model Role described by the brand Movement or type established in the cited launch and catalog material Official US listed price
Flying Officer Automatic 40 Long-distance travel Automatic $2,900
Flying Officer chronographs Long-distance travel Chronograph; specific caliber not stated on the cited collection page $4,400
Multichron Pilot Exploration Not stated on the cited collection page Not stated on the cited collection page
Multichron Sport chronographs Speed and off-road use Chronograph; specific caliber not stated on the cited collection page $4,400
Selected Gallet Classics Archival-inspired anniversary chronographs Hand-wound Breitling B09 manufacture chronograph caliber $6,700

The catalog provides current listed prices for these named groups, but does not establish a price for every collection or model. The $2,900 automatic Flying Officer, $4,400 chronographs, and $6,700 Classics should not be treated as a direct confirmation of the 2025 CHF forecast: they are current US listings, in a different currency and for specific products.

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How does the revived line draw on Gallet’s history?

Gallet is described in acquisition coverage and brand materials as a chronograph-focused Swiss name founded in 1826, with a legacy associated with aviation, travel, and motor racing. Historical accounts say the Flying Officer, introduced in 1939, was designed to track multiple time zones and that a version was worn by US President Harry S. Truman. These are reported heritage claims, not a guarantee that every detail has been independently verified.

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Rank #3
Avenger B01 Chronograph 42
  • Chronograph Movement: Self-winding
  • Case Size: 42mm Stainless Steel
  • Dial Color: Black
  • Water Resistance: Up to 300 Meters

The relaunch maps that history onto distinct collection roles: Flying Officer for long-distance travel, Multichron Pilot for exploration, Multichron Sport for speed and off-road use, and Gallet Classics for anniversary chronographs inspired by archival designs. Kern said in March 2025 that the long-term vision was to revive Gallet while honoring its legacy of adventure and chronograph innovation. At the relaunch, Gallet Managing Director Erwan Rossignol said manufacturing within Breitling’s infrastructure would support the heritage while delivering modern quality, reliability, and service.

Where can buyers find the watches?

The Gallet collections are live on the brand’s official storefront. The relaunch release says Gallet draws on Breitling’s retail distribution and after-sales network, but the available information does not establish stock, authorization, or affiliate status for any particular outside retailer. Confirm the seller, exact model, price, and service arrangements before purchasing through a third party.

Quick Recap

SaleBestseller No. 1
Breitling Superocean Heritage B20 Automatic Blue Dial Watch UB2010161C1S1
Breitling Superocean Heritage B20 Automatic Blue Dial Watch UB2010161C1S1
Breitling Superocean 42mm Heritage B20 Automatic Blue Dial Watch UB2010161C1S1
$6,900.00
Bestseller No. 2
Breitling Avenger Chronograph 45mm Mens Blue Watch
Breitling Avenger Chronograph 45mm Mens Blue Watch
Breitling Avenger Chronograph Automatic Blue Dial Men's Watch A13317101C1X1
$5,550.00
Bestseller No. 3
Avenger B01 Chronograph 42
Avenger B01 Chronograph 42
Chronograph Movement: Self-winding; Case Size: 42mm Stainless Steel; Dial Color: Black; Water Resistance: Up to 300 Meters
$5,250.00

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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