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Bing Gordon Leaves Electronic Arts to Join Kleiner Perkins

In 2008, EA chief creative officer Bing Gordon announced he would join Kleiner Perkins as a partner, bringing game-industry experience to consumer-technology investing while retaining an advisory connection to EA.
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Bing Gordon announced on April 29, 2008, that he would leave his executive role at Electronic Arts after about 26 years and join venture-capital firm Kleiner Perkins Caufield & Byers as a partner, with the new job expected to begin in June. He was not described as cutting ties with EA altogether: reports said he would remain an adviser and lead periodic innovation workshops.

What Gordon announced

Gordon joined EA in 1982 and announced his move on April 29, 2008. Contemporary coverage described his tenure as either 25 or 26 years; the start year and announcement date support the commonly reported description of about 26 years, not an exact anniversary calculation. He was expected to start at Kleiner Perkins in June. GamesBeat and the Los Angeles Times reported the transition on April 29, while Engadget covered the news the day before.

What he did at EA

Gordon joined EA in its early years, leading marketing and product development before serving as chief creative officer from 1998 to 2008. Kleiner Perkins’ current profile recounts his EA career and identifies him as an adviser at the firm; its historical account says he joined the EA team in 1982. The Academy of Interactive Arts & Sciences later named him its fifth Lifetime Achievement Award recipient in 2011, recognizing his contribution to interactive entertainment.

Why he wanted a new challenge

In an interview with the Los Angeles Times, Gordon said, “I’ve done everything that I wanted to do in games and more,” and described wanting to do something “scary and new and exciting.” He saw game-design thinking as useful beyond video games: “I have this thesis that video game design thinking is going to change advertising, entertainment, communications, media and telephony.” He also said, “I’d like to take the thinking behind video game design and help a new generation of entrepreneurs make cool new stuff.”

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What his Kleiner Perkins role involved

Reports described Gordon’s new work as investing in startups in consumer technology. His experience in games and entertainment was relevant to that remit, but the role was not described as limited to game companies. In its April 28, 2008 report, Engadget quoted Kleiner Perkins partner John Doerr calling Gordon’s experience in “dynamic and engaging digital entertainment and consumer media” valuable to innovators in areas including mobility, social networks, gaming and entertainment, as well as other consumer-facing fields.

He was expected to retain an EA connection

Although Gordon was leaving his EA executive post, contemporaneous reports said he planned to remain connected to the company as chief creative officer emeritus or an adviser and to lead periodic innovation workshops. Kleiner Perkins’ current profile labels him an adviser at the venture firm; that present-day label does not establish how long the reported EA arrangement lasted or whether its terms changed.

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Career timeline

Year Milestone
1982 Gordon joined EA during its early founding period, according to Kleiner Perkins’ current profile.
1998–2008 He served as EA’s chief creative officer after leading marketing and product development, according to the firm’s career account.
April 29, 2008 Contemporary news reports said Gordon announced that he would leave EA and join Kleiner Perkins.
June 2008 Reports expected him to begin as a Kleiner Perkins partner, with an advisory and workshop connection to EA.
2011 The Academy of Interactive Arts & Sciences named him its fifth Lifetime Achievement Award recipient.

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