Belmont Forum launched its Food Passport in September 2024, advertising up to 30 food and drink offers worth more than $200 in total. That figure described the promotion’s advertised deal value, not a verified saving every customer could claim. The launch offers had six- or twelve-month expiry periods, so they should not be treated as current in October 2026.
What was the Belmont Forum Food Passport?
It was a free booklet of food and drink offers at Belmont Forum, the shopping centre in Perth. PerthNow reported the launch on 10 September 2024, describing up to 30 deals and more than $200 in advertised savings. The report did not independently verify that customers could realize the full amount.
The campaign was intended to encourage shoppers to explore the centre’s food retailers. Belmont Forum Marketing Manager Kate Krelshem described it as a way to add value to the in-centre shopping experience. PerthNow’s launch report includes the promotion details and examples.
How customers got and used the passport
- Join Belmont Forum VIP. Membership was free; customers could register online or at the centre.
- Collect the booklet. Members could pick it up at the customer service desk during trading hours. Passports were available while stocks lasted.
- Present it at a participating retailer. To use an offer, customers had to show the passport at the relevant retailer and collect a stamp.
Which offers and retailers were named at launch?
The launch report named The Cheesecake Shop, Guzman Y Gomez, Donut King and Soul Origin among participating retailers. Examples of offers included:
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These are examples reported in 2024, not a complete list or confirmation that the offers remain available. PerthNow reported expiry periods of six or twelve months, but did not state each offer’s individual expiry date or terms.
Is the Food Passport available now?
The cited launch coverage does not confirm a later edition or current registration and redemption. Its reported six- or twelve-month offer windows mean the 2024 launch deals should be considered expired by October 2026. Check Belmont Forum’s current official announcements before relying on a new passport or offer.
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The GPT Group’s 2025 annual report lists Belmont Forum’s Food Passport among campaigns recognised at the Shopping Centre Council of Australia Marketing Awards. That recognition documents the campaign, but does not establish that another passport was issued or that any offer is usable now.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the advertised $200-plus value means
The more-than-$200 figure was the reported combined advertised value of deals, not an average saving, cash amount, or guaranteed return for each member. The actual value to a shopper would depend on which participating offers they used and their individual terms. The launch reporting provides no independently measured customer-savings figure.
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