Jetapult announced a $4.5 million all-cash investment for a major stake in Saudi mobile-game developer UMX Studio on October 14, 2024. The announcement did not disclose the percentage acquired. Jetapult said the deal would pair capital with operational support to help UMX broaden its game portfolio and reach audiences in global markets.
What Jetapult invested in UMX
Jetapult, a strategic gaming investment company backed by Accel, announced the transaction in a PR Newswire release dated October 14, 2024. The release describes the $4.5 million as an all-cash investment for a “major stake” in UMX Studio.
The release does not state an exact ownership percentage. “Major stake” should not be read as a disclosed majority stake: the public announcement does not provide enough detail to establish the shareholding acquired.
What the investment was intended to fund
Jetapult said the investment and its operational support would help UMX expand its existing portfolio, reach more audiences in global markets, and develop games in new genres. UMX described similar ambitions in its company announcement.
Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problems#1 Best Overall
- TRIFORCE TITANIUM 50 MM DRIVERS — Our cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lows—producing brighter, clearer audio with richer highs and more powerful lows
- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- WORKS WITH WINDOWS SONIC — Make the most of the headset’s powerful drivers by pairing it with lifelike surround sound that places audio with pinpoint accuracy, heightening in-game awareness and immersion
Those statements describe the parties’ plans at the time of the deal, not verified results. The announcement does not document which games were subsequently released or quantify any post-investment growth attributable to the transaction.
What is UMX Studio?
UMX is a Saudi-based developer focused on mobile games. The studio says founder Ali Al-Harbi established it in 2014. In its announcement of the investment, UMX reported that its games had surpassed 70 million downloads by October 2024; that is a company-reported cumulative figure, not an independently audited count.
Rank #2
- 【Amazing Stable Connection-Quick Access to Games】Real-time gaming audio with our 2.4GHz USB & Type-C ultra-low latency wireless connection. With less than 30ms delay, you can enjoy smoother operation and stay ahead of the competition, so you can enjoy an immersive lag-free wireless gaming experience.
- 【Game Communication-Better Bass and Accuracy】The 50mm driver plus 2.4G lossless wireless transports you to the gaming world, letting you hear every critical step, reload, or vocal in Fortnite, Call of Duty, The Legend of Zelda and RPG, so you will never miss a step or shot during game playing. You will completely in awe with the range, precision, and audio quality your ears were experiencing.
- 【Flexible and Convenient Design-Effortless in Game】Ideal intuitive button layout on the headphones for user. Multi-functional button controls let you instantly crank or lower volume and mute, quickly answer phone calls, cut songs, turn on lights, etc. Ease of use and customization, are all done with passion and priority for the user.
- 【Less plug, More Play-Dual Input From 2.4GHz & Bluetooth】 Wireless gaming headset adopts high performance dual mode design. With a 2.4GHz USB dongle, which is super sturdy, lag＜30ms, perfectly made for gamers. Bluetooth mode only work for phone, laptop and switch. And 3.5mm wired mode (Only support music and call).
- 【Wide Compatibility with Gaming Devices】Setup the perfect entertainment system by plugging in 2.4G USB. The convenience of dual USB work seamlessly with your PS5,PS4, PC, Mac, Laptop, Switch and saves you from swapping cables.
Why the deal mattered to Jetapult
Jetapult described the UMX investment as its first in the Middle East and North Africa (MENA) region. That milestone is Jetapult’s account of its own investment activity. The company also positioned itself as a strategic investor that brings gaming expertise and technology alongside capital. Co-founder and CEO Sharan Tulsiani said, “Jetapult’s investment in UMX goes beyond providing capital; we bring a wealth of proven gaming expertise and cutting-edge technology to this partnership.”
Jetapult’s announcement also cited an estimate of approximately $7.2 billion in MENA gaming revenue in 2023. The release did not identify the original publisher of that estimate, so it is best understood as a figure cited by Jetapult rather than an independently verified market statistic.
Quick Recap
Best Value
- ADVANCED PASSIVE NOISE CANCELLATION — sturdy closed earcups fully cover ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation.
- 7.1 SURROUND SOUND FOR POSITIONAL AUDIO — Outfitted with custom-tuned 50 mm drivers, capable of software-enabled surround sound. *Only available on Windows 10 64-bit
- TRIFORCE TITANIUM 50MM HIGH-END SOUND DRIVERS — With titanium-coated diaphragms for added clarity, our new, cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lowsproducing brighter, clearer audio with richer highs and more powerful lows
- LIGHTWEIGHT DESIGN WITH BREATHABLE FOAM EAR CUSHIONS — At just 240g, the BlackShark V2X is engineered from the ground up for maximum comfort
- RAZER HYPERCLEAR CARDIOID MIC — Improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides
Rank #4
- Enjoy expansive cinematic sound. Big 50 mm audio drivers deliver an incredible sound experience
- Hear Enemies From All Sides. DTS Headphone:X 2.0 surround sound(1) lets you hear enemies sneaking behind you, special ability cues, and immersive environments. It’s positional clarity that can make the difference between victory and defeat. Experience three-dimensional audio that goes beyond 7.1 channels to make you feel like you’re right in the middle of the action. (1) DTS Headphone:X 2.0 requires Logitech G HUB Software.
- Be Heard Loud and Clear. The big 6 mm boom mic makes sure you’re heard by gaming partners and mutes when flipped up.
- Use One Headset For Most Game Platforms. Your headphones work with your PC or Mac via USB DAC or 3.5 mm cable, mobile devices with 3.5 mm cable or with gaming consoles including PlayStationⓇ 5 and PlayStationⓇ 4 (USB wireless stereo sound only), Nintendo Switch (wireless stereo sound when docked)
- Game for Hours in Comfort. Everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears. Ear cups rotate up to 90 degrees for convenience.
Rank #3
- Immersive 7.1 Surround Sound: This gaming headset delivering stereo surround sound for realistic audio. Whether you're in a high-speed FPS battle or losing yourself RPG adventures, this Ps5 headset provides crisp treble, punchy bass, and precise directional cues, giving you a competitive edge
- Great Humanized Design: Comfortable and breathable permeability protein over-ear pads perfectly on your head, adjustable headband distributes pressure evenly, you’ll enjoy lasting comfort during hours of gaming and suitable for all gaming players of all ages
- Sensitivity Noise-Cancelling Microphone: 360° omnidirectionally rotatable sensitive microphone, premium noise cancellation, sound localisation, your voice comes through loud and natural, ensuring your teammates catch every callout, even in chaotic battle scenes.
- Universal Compatibility: This gaming headphone support for PC, Ps5, Ps4, Xbox one, Xbox Series X/S, Switch, Laptop, Mobile Phone and other devices with 3.5mm jack.Note 1: When you use headset on your PC, be sure to connect the "1-to-2 3.5mm audio jack splitter cable" (Red-Mic, Green-audio). (Please note you need an extra Microsoft Adapter when connect with an old version Xbox One controller)
- Cool style gaming experience: Colorful RGB lights create a gorgeous gaming atmosphere, adding excitement to every match. Heightening immersion for FPS, MOBA, and action titles. These eye-catching lights give your setup a gamer-ready look while maintaining focus on performance. (*Note: The USB connector is for LED lighting only)
What is known—and not known—about the transaction
- Disclosed: Jetapult announced a $4.5 million all-cash investment on October 14, 2024.
- Described, but not quantified: The release called the acquired position a “major stake” without stating the exact percentage.
- Planned: The parties said capital and operational support would help UMX grow its portfolio, pursue global audiences, and develop games in new genres.
- Company-reported: UMX said it had passed 70 million cumulative game downloads at the time of the announcement.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
