Felca reported earning R$31,085.05 over seven days of TikTok NPC livestreams in September 2023. He said the money would go to charity, and UOL reported that he divided the full amount among charitable institutions. That was a short, high-profile run—not R$50,000 per live, a current earnings figure, or a dependable forecast for other creators.
Felca’s reported total was R$31,085.05 over seven days
The figure came from Felca’s own video, “quanto eu ganhei com as lives de npc,” published on 22 September 2023. UOL reported the amount and characterized it as about R$4,000 per live. That per-live figure is the outlet’s description of the seven-day total, not a precise accounting of each individual stream. UOL’s report on the amount and donation and Felca’s video are contemporaneous sources.
The total is a reported live-stream result, not an audited measure of net income. The coverage does not provide an independent audit, or a breakdown of taxes, fees, or expenses. It therefore does not establish how much Felca retained after any such deductions.
Why the claim of R$50,000 per live is misleading
Claims circulated that Felca made about R$50,000 in each transmission. In an interview published by UOL Splash on 18 September 2023, he rejected that estimate as “not close” and said that estimates of this kind should be reduced to around 10% to get nearer to reality. UOL Splash’s interview with Felca
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The distinction matters: the reported R$31,085.05 covered seven days, while R$50,000 was a rumor about one live. Those are not comparable figures, and the rumor should not be repeated as his earnings.
What Felca said about the donation
Felca said, “Todo dinheiro que vocês me deram com live eu vou doar” (“I’ll donate all the money you gave me through the live”). UOL subsequently reported that he divided the full amount among charitable institutions listed in his video. The reporting attributes the donation to Felca and his video; it does not provide an audited, recipient-by-recipient record of transfers. UOL’s donation report
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How NPC livestreams generate money
NPC stands for “non-playable character,” a game character controlled by the computer rather than a player. In NPC livestreams, creators perform a character and respond to viewers’ gifts with repeated gestures or lines. Those gifts are the earnings mechanism described in contemporaneous coverage; audience size and engagement can affect results. UOL Tilt’s explainer on NPC lives and earnings
That mechanism does not make a prominent creator’s result a typical or guaranteed income. In a September 2023 GZH interview, Felca described his own earnings as in the four digits for a two-hour live—closer to R$1,000 than R$10,000. This was an approximate interview estimate, not a precise ledger for every stream. He also warned viewers not to quit their jobs based on optimistic income claims. GZH’s interview with Felca
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These are 2023 figures, not current TikTok income rates
The reported total and the interview estimates describe a brief, highly visible stretch in September 2023. They do not establish Felca’s current earnings, a present-day TikTok gift conversion rate, or what another creator can expect to earn. Contemporary coverage also discussed limits on livestream reach at the time; that does not establish TikTok’s current policy. Folha’s September 2023 coverage
Another creator’s result is no substitute for Felca’s figures: UOL and GZH reported that Juliana Ribeiro earned US$52 during a 2-hour-40-minute live. That is her reported result, not Felca’s, and it should not be generalized to other creators. UOL Tilt’s report and GZH’s report
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