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Audi Subscription Services Explained: What You Get, What They Cost, and How They Work

Audi connect provides online services; Functions on Demand activates eligible vehicle features. Availability, trials, pricing, and terms vary by market and vehicle.
From TheFinanceBase Team6 min to read
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Audi subscriptions cover two different things: Audi connect provides online services such as navigation data, apps and in-car Wi-Fi, while Functions on Demand (FoD) unlocks eligible vehicle features already supported by the car’s installed hardware and software. What you can buy—and the price—depends on your country and your specific vehicle. The most reliable starting point is the VIN-specific offer shown in myAudi.

What are Audi subscription services?

“Audi subscription” is an umbrella description, not the name of one universal plan. Audi describes Audi connect and Functions on Demand as separate offerings that can complement one another. The first connects the car to online services; the second activates eligible vehicle functions. Availability varies by country and may depend on the vehicle and equipment. Audi UK’s service terms state: “The availability of Connect Services varies from country to country and may be dependent on the capability of your mobile phone.”

Audi connect: online services

Audi connect plans can provide connected navigation features, traffic information, apps, and—in supported vehicles—Wi-Fi hotspot access. Online services generally need the vehicle to have working cellular connectivity and GPS. The exact package name and included services vary by market and vehicle.

Functions on Demand: eligible vehicle features

FoD lets an owner activate certain functions after the vehicle is built, where the car’s model-specific hardware and software already support them. Audi UK describes these as remotely activated features supplied for the chosen contract term. Audi Middle East makes the distinction explicit: “FoD and Audi connect are two separate offerings that complement each other.” Audi Middle East’s FoD overview says an internet connection is needed for activation, but an activated feature can then work without an internet connection.

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What might an Audi subscription include?

Audi connect NAV

Audi USA describes NAV services that can include Google satellite imagery, real-time traffic, and Audi Digital Assistant on supported vehicles. A trial or paid subscription may be required. NAV is not offered on models without navigation equipment. See Audi USA’s Audi connect information for its stated service scope.

Audi connect PLUS

In the U.S., PLUS is described as providing in-car Wi-Fi and access to supported apps, including streaming and passenger gaming features. Audi says hotspot use requires an active PLUS plan, a myAudi account and app, accepted terms, and available vehicle cellular and GPS connectivity. The hotspot is intended for passengers. Audi’s page describes support for up to eight devices and speed reduction after 15 GB per month under the service described; provider terms and data limitations may also apply. Some apps have their own charges: Audi specifically notes that Disney+ requires a separate paid subscription. Audi’s U.S. service page has the applicable details.

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Other services and included features

Some safety, remote-access, or other myAudi services may be included for a period or governed by separate terms rather than being part of a paid NAV or PLUS plan. Names, included periods, and requirements differ among markets and vehicles. Check the service description attached to the vehicle in myAudi rather than assuming a feature belongs to a particular subscription. Audi’s UK terms and U.S. service information illustrate that availability is market-specific.

How much do Audi subscriptions cost?

There is no single global Audi subscription price. The examples below are official Audi figures for particular markets and offers, not a quote for every Audi. Prices and terms can change, so use the vehicle’s VIN in myAudi to check what is currently offered for that car.

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Market and service Published example Scope and qualification
United States: Audi connect NAV $150 per year, excluding taxes Audi USA’s annual offer states 12 months for the price of 10 and applies to model year 2024 and later vehicles subject to named exclusions. Audi page accessed October 7, 2026. Source.
United States: Audi connect PLUS $250 per year, excluding taxes Audi USA’s annual offer states 12 months for the price of 10 and applies to model year 2024 and later vehicles subject to named exclusions. Audi page accessed October 7, 2026. Source.
Canada: specified MMI Navigation plus package $64.90 per month or $649.25 per year Audi Canada example for a specified package; it is not a U.S. or global price. Page accessed October 7, 2026. Source.
Canada: specified A3/S3 navigation package $63.60 per month or $636 per year Audi Canada example for a specified package. Page accessed October 7, 2026. Source.
Canada: adaptive cruise assist $1,035 one time Audi Canada example for select 2022/2023 A3 and S3 models. Page accessed October 7, 2026. Source.

The Canadian figures show why it matters to compare the kind of purchase as well as the feature: FoD examples can be monthly, annual, or one-time, depending on the function and vehicle. They should not be used to estimate the price for an Audi in another market.

Are Audi connect trials included?

Trials are not universal. Audi USA’s portfolio lists a three-year NAV trial and a six-month PLUS trial, while its PLUS page specifically says a six-month trial is included with new model year 2026 vehicle purchases. Audi cautions that availability and trial periods vary by model, trim, and model year. The included period begins on activation, and continued service after a trial requires a paid subscription where the service is offered. Check the terms displayed for the VIN and plan before activating. Audi USA service information.

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How to check availability and activate a service

  1. Register or select the vehicle in myAudi. Use the vehicle’s VIN so the account or marketplace can show offers associated with that car.
  2. Open the service or marketplace listing. Review the exact feature, eligible model and equipment, included period, and whether the offer is Audi connect or Functions on Demand.
  3. Compare the complete cost. Check whether the price is monthly, annual, or one time; whether taxes apply; and whether a third-party app or data provider charges separately.
  4. Review connectivity and contract conditions. Confirm any cellular, GPS, account, app, and terms requirements, along with renewal and cancellation rules.
  5. Activate only after checking the displayed terms. FoD activation may remotely enable pre-installed vehicle capability; online Audi connect services generally depend on available connectivity.

Audi UK explains that FoD depends on model-specific availability and hardware/software already installed in the vehicle. Audi USA directs customers to add the VIN in myAudi for vehicle-specific availability and price. Audi UK’s Functions on Demand terms; Audi USA’s Audi connect information.

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Renewals, cancellation, and connectivity limits

For U.S. plans, Audi’s terms say a trial starts when activated. A paid plan may renew automatically when authorized payment details are on file; Audi’s current terms require notice at least 15 days before the next renewal period to avoid the next charge. Third-party services can have their own terms and cancellation rules. Review the terms shown for the specific service in myAudi before starting or renewing it. Audi USA terms and service information.

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Connected features can be affected by cellular coverage, GPS availability, and other network limitations outside Audi’s control. Audi says connected services may change, be discontinued, or be unavailable because of connectivity limitations. A subscription therefore does not guarantee that online features will work wherever the vehicle travels. Hotspot service may also be subject to provider terms and data limits. Audi USA service information.

What to compare before paying

  • What is being provided? Distinguish an online service such as connected navigation or Wi-Fi from an activated vehicle function.
  • Does this exact car qualify? Confirm market, model year, trim, navigation equipment, and any hardware/software requirements.
  • What is the full price and term? Compare monthly, annual, and one-time options, taxes, trial length, and when billing begins.
  • Are there costs outside Audi? Streaming apps, cellular providers, or other third parties may charge separately.
  • Will it work where and how you need it? Check connectivity dependencies, coverage, data limits, and whether the feature needs internet after activation.
  • How does it renew or end? Read the service-specific renewal and cancellation terms, including any notice deadline.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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