California’s AB 660 took effect July 1, 2026, for covered food made on or after that date. It bars consumer-facing “sell by” wording on those products and standardizes the wording used for quality and safety dates. It does not require every food to carry a date, and it does not mean food is automatically safe to eat after a quality date.
What California’s law changes
Governor Gavin Newsom signed AB 660 on September 28, 2024. The law’s effective date for covered products is July 1, 2026. Its rules apply to food for human consumption manufactured on or after that date and sold in California. The chaptered statute sets standardized terms for consumer-facing quality and safety dates and prohibits the phrase “sell by” on covered items.
The change is about what a date communicates. A “sell by” date has been used for retailer stock rotation, while shoppers may mistake it for a deadline to consume the food. Under AB 660, consumer-facing dates must use the statutory wording when a quality or safety date is placed on the product. The law does not require a date on every food unless another law does.
What the new date terms mean
| Label wording | What it communicates |
|---|---|
| “BEST if Used by” or “BEST if Used or Frozen by” | A quality date: the date concerns quality, not an automatic safety cutoff. |
| “USE by” or “USE by or Freeze by” | A safety date. |
| “BB” | May indicate a quality date on a beverage or on a product too small for the full phrase. |
| “UB” | May indicate a safety date on a product too small for the full phrase. |
These terms are specified in AB 660. “Best if Used By” is not a promise that food remains safe indefinitely after that date; it identifies a quality date. The statute says it does not prohibit selling, donating, or using food after its quality date has passed. That provision is not a blanket food-safety guarantee. Follow safe handling practices and use food-specific judgment, especially when a product has been improperly stored or shows signs of spoilage.
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Why some packages may still say “sell by”
The July 1, 2026, threshold is based on when a product was manufactured, not the day a shopper sees it in a store. Older inventory can remain on shelves with its existing label; the Associated Press reported that retailers would sell through products already carrying older wording. So a package bearing “sell by” after the effective date does not by itself show that the product was made in violation of the new rule.
There is also a narrow stock-rotation exception: businesses may use a coded “sell by” date if consumers cannot easily read it and it does not use the phrase “sell by.”
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Which foods are covered—and which are exempt
The rule covers food for human consumption sold in California when it was manufactured on or after July 1, 2026. The statute lists exemptions for infant formula; eggs and pasteurized in-shell eggs; and beer and other malt beverages. It also preserves specified date statements for wine and spirits. Grocery stores may put “packed on” on prepared food if a compliant quality or safety date also appears.
For covered products, a consumer-facing quality or safety date must follow the statutory wording, and the product cannot carry the phrase “sell by.” The coded stock-rotation allowance and listed exemptions are important limits on any shorthand description of the measure as a ban on all sell-by dates.
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Why California adopted the change
The state describes the law as a way to make labels clearer and reduce avoidable food waste. The California Department of Food and Agriculture’s date-labeling page says organic waste decomposing in landfills accounts for 41% of California’s methane emissions; the page does not specify a year for that figure. It is context for the state’s rationale, not evidence that AB 660 itself has reduced emissions or food waste.
The Associated Press reported that a 2022 University of Maryland report found more than 50 different date labels on packaged food sold in stores. AP also attributed nearly 20% of U.S. food waste to date-label confusion to the FDA, though the underlying FDA publication and year are not established here. AP reported that about 6 million tons of unexpired food are discarded in California each year, but its account does not clearly identify the original source of that estimate. These figures describe the problem as reported, not measured results of the California law.
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